Marketing School - Digital Marketing and Online Marketing Tips

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI [00:40] Make sure that you’re running your ads to one post ID on Facebook. [01:08] Leverage more than one channel. [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere. [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports. [02:49] Run a ton of A/B tests. [03:19] If you run A/B tests, you can start generating more sales. [03:28] Have upsells and downsells. [03:50] Continually try to offer clients more services. [04:12] Eric helped a client with strategy, but also upsold him and added more value. [04:51] Neil loves ClickFunnels to help scale up ads. [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel. [06:05] Neil used the webinar funnel. [06:18] You’ve got to know your numbers. [06:33] That’s all for today! [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips!  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish [00:38] Neil thinks he’s published 6,000-7,000 blog posts. [00:57] Neil always has a simple checklist for writing blog posts. [01:12] When using BuzzSumo, you need to look at what has worked in the last year. [01:33] Go after social traffic and search traffic (SEMrush). [01:52] Come up with better headlines, outline the post, then complete it. [02:11] Go above and beyond and be super thorough. [02:21] Add custom images from stock photos or graphs. [02:31] Email everyone you link out to in your post. [03:00] Reach out to everyone who shared similar articles and direct them to your article. [03:38] Take the article and put it into Ahrefs and see who links to it. [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier. [04:39] Blogging Checklist is a great plug-in for WordPress. [04:55] Have a word count, image count, source count, etc. and put it on the checklist. [05:24] Think about how to upgrade or repurpose your content. [05:43] That’s it for today! [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #562, Eric and Neil discuss why you should probably not buy an expensive home. Tune in to hear on what you should actually be spending your money on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Buy a Multimillion Dollar Home? [00:34] The home Eric just sold was worth close to a million. [00:43] Neil has lived in some big homes. [00:55] Neil had an expensive condo on the Las Vegas Strip because the builder was selling them for less than their value. [01:20] Neil doesn’t think homes are valuable and a waste of money. [01:34] Neil’s friend has a two-bedroom condo and believes real estate is one of the worst investments. [01:52] You could make more money investing in Tech. [02:00] If you are interested in real estate, look up Grant Cardone, who has a funny YouTube channel all about it. [02:09] Eric’s mom is a real estate agent and she is always pushing him to buy a home. [02:31] Eric and Neil would rather invest in businesses and themselves. [03:19] All the homes Neil has ever purchased were for investments. He believes in staying in hotels and dumping money back into tech. [04:00] Instead of wasting money on a down payment, put it back into your business. [04:13] You are better off renting. [04:54] Warren Buffett talks about staying in your lane. [05:10] Eric and Neil focus on investing in what they are good at or that they understand. [05:38] If you choose to have a big home, use it to have dinners for entrepreneurs. [05:57] Dinners led to $200,000 in deals for Eric’s company. [06:15] Eric originally paid for dinners, but then found a way for his guests to pay for it. [06:23] He used Eventbrite and put a price on the ticket to dinner. [06:37] That’s all for today! [06:39] Go to Singlegrain.com/Giveway for a special marketing goodies giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #561, Eric and Neil discuss how you can market your business for under $1,000. Tune in to hear how you can market your business for free! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market Your Business for Less Than $1,000 [00:47] “Hand-to-hand combat” works in the beginning (making interpersonal connections). [01:17] It’s all about using cash flow from your first few deals to invest in basic marketing concepts. [01:43] Find people (via social media) who are unhappy with their marketing service and pitch them. [02:13] Offer free marketing in exchange for their positive testimonials. [02:24] One customer took a screenshot of his analytics and passed that on to other VCs. [02:45] Digital Telepathy did work for big names for free in exchange for having their name on the client’s website. [03:48] Look at Twitter List and Similar Web to get started. [03:57] Hunter.io is good for email marketing. [04:01] You can set up a mail-merge using GMASS. [04:12] There are plenty of free versions of helpful tools. [04:24] Listen to Eric’s other podcast, Growth Everywhere, to hear from your competitors and how they have succeeded. [05:00] Copy other people's tried and true methods! [05:25] One person listened to an episode of Growth Everywhere to pick up tips and now has a seven-figure business in Barcelona. [06:19] That’s it for today! [06:20] Go to Singlegrain.com/Giveway for a special giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success. Time-Stamped Show Notes: [00:27] Today’s Topic: How Unhappy Customers Will Make You Grow - As Long As You Do This [00:55] Eric’s business grew 139% in 2017, but there was an “incident” and they lost 40% of their clients. [01:31] So they called an all-hands meeting and found out why they lost the clients. [01:50] Eric then reached out to the clients to see what their experience had been. [02:02] If you talk to your customers, it will help you figure out what needs to be fixed. [02:26] Neil calls former clients to see why they left and he performs surveys every month for current clients. [03:14] There is a process in place now at Eric’s company to help retain clients. [04:22] You need to do whatever it takes to improve. [04:36] Talking to unhappy customers helps you grow as a business. [05:18] If you please the majority of the customer base, they will remain loyal. [05:37] Eric personally reaches out to happy clients and he finds out what their goals are for the coming year. [06:24] That’s all for today! [06:26] Go to Singlegrain.com/Giveway for a special giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more. Time-Stamped Show Notes: [00:27] Today’s Topic: When You Should NOT Use Freelancers [00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that you work with directly. [01:01] Freelancers have a few clients at a time and cannot give you their full focus. [01:25] As you’re trying to scale, you’ll find they won’t move as quickly as they want. [02:06] Because you are paying for their time, try to use time-trackers like HubStaff that takes screenshots of what your freelancers are doing. [02:54] As you start growing, freelancers will sometimes take your trade secrets and use them with other clients. [03:40] Freelancers are cheaper than employees, but it may hurt you in the long run. [04:02] Is it cost or is it price that is important to you? [04:15] If you hire the least expensive freelancer, what will it cost your company when you don’t get results? [04:49] If price is more important, you will probably lose out and cost your company more. [05:03] A full-time person may cost more up front, but cost your company less in the end. [05:15] When starting out, use freelancers. When you are trying to scale and grow, it is wiser to use full-time employees. [05:39] That’s it for today! [05:41] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results. Time-Stamped Show Notes: [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead [00:45] Eric and Neil still have newsletters, but engagement is dropping. [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday. [01:26] You need to come up with new ways to connect. [01:38] Build up communities via social media and other outlets. [01:54] YouTube and chatbots have been great outlets for Eric and his clients. [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership. [02:36] Though newsletters are unpopular, they are still effective. [02:45] Eric and Neil have been moving towards shifting this message to chatbots. [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that. [03:38] ManyChat has growth tools that are helpful. [03:54] One of Eric’s most profitable campaign is shifting to chatbots. [04:15] Collect emails through things like content upgrades. [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop. [05:15] Zapier can work with ManyChat. [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider. [05:54] That’s all for today! [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube. Time-Stamped Show Notes:   [00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising [00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000. [01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled. [01:50] Neil did a test where he turned off his paid ads in early January. [02:18] His suggested video count continued to grow. [02:45] In general, it was higher than when he started ads. [03:06] He is trying to boost viewership and branding. [03:42] Most people run ads for views, but Neil was aiming to gain subscribers. [04:06] Tai Lopez is a great example of what to do using social media and YouTube. [05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service. [06:10] If you build your brand, you can use that to grow anything in the future. [06:20] That’s it for today! [06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers. Time-Stamped Show Notes:  [00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales [00:35] Hack #1: Use video re-marketing ads. [00:54] Create a video ad that shows what people will get when they purchase your service or product. [01:15] Hack #2: Use Facebook Analytics. [01:52] You will see diminishing returns on paid Facebook ads. [02:20] Agora is a great site that broke down the difference between 7, 8, and 9-figure earners. [02:39] Hack #3: You need to have upsells and downsells. [02:56] Hack #4: If you are able to consolidate your ads through one Page Post ID, it will help bring your CPCs and CPAs down. [04:03] Hack #5: Use the rule of 7: if people see you seven times, they are more likely to convert into customers. [05:10] Neil flooded the market with different types of ads on different platforms and he converted a large number of people. [05:44] Overall, the ROI numbers went through the roof. [05:49] That’s it for today! [05:51] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology. Time-Stamped Show Notes:   [00:27] Today’s Topic: How to Market a Blockchain Company [00:47] One of the blockchain companies Eric is working with is very traditional. [00:51] They are doing media buys on a site with a lot of traffic, drive people to the landing page, and then get them on the email list. Then, they use a chat program, Telegram. It’s a high-level funnel. [01:34] The marketing is still very traditional. [01:42] It reminds Eric of the Wild West, because it’s new territory and people are getting paid in new currency. [02:16] Most people aren’t using traditional channels. [02:46] Banner ads and press aren’t doing much anymore. [03:03] Celebrity endorsements are passe. [03:15] You need to be focusing on the technology. [03:33] While it may be easier to raise money on the blockchain, that doesn’t mean it’s right for the long-term success of your business. [03:49] A lot of people raise money, but then don’t update their investors. [04:05] If you’re getting millions, you should at least update your investors. [04:42] Neil feels there is zero accountability in the startup industry right now. [05:18] In terms of marketing, “All the things that we talk about on this podcast are going to work.” -Neil [05:22] If you are looking to start a marketing agency, now is a good time, because everyone is doing things that have already been done. [05:43] Your brand is priceless. [05:54] Warren Buffett always writes a one-page update for his investors and top-level employees. [06:21] That’s it for today! [06:23] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. [06:31] Tweet at Eric if you would like them to curate their podcast content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.