Marketing School - Digital Marketing and Online Marketing Tips

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create A One-Man Media Company. [00:36] Examples of one-man media companies like Gary Vaynerchuk.  [01:02] Gary V also has a host of other deals because his personal brand is so appealing. [01:42] These guys are the center of their companies — they are the companies! [02:01] We think during and after COVID the one-man media companies will keep popping up.  [02:13] You can still use staff, interns, and tools to help you scale your content production.  [03:02] Nowadays, people prefer connecting with individuals rather than large corporations.  [03:53] When you have influence, you can do more and make a greater impact.  [05:06] To build a successful one-man media brand, you need to interact with people and care.  [05:31] That’s it for today! [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk  Anthony Pompliano Tony Robbins LeBron James Ronaldo Coca-Cola Andreessen Horowitz  Kylie Jenner  Kanye West   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020.  [00:37] Why it is important to create massive amounts of content this year. [01:06] There is an opportunity to make the most of people’s high demand for content. [01:23] Each piece of content can be split into smaller pieces and used on social media.   [02:06] If you crank out a ton of content, get someone to divide your content for you.  [02:27] Why you do not want your competition to create more content than you.  [03:07] Content is helpful for B2B and B2C businesses.  [03:35] Get on as many channels as possible to gain as many followers as you can.  [04:17] Use Repurpose House to split your content and Airtable to organize the framework.  [04:42] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Repurpose House Gary Vaynerchuk  PewDiePie Logan Paul Kylie Jenner Airtable    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It.  [00:42] Many retailers are going bankrupt during the COVID-19 pandemic.  [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies.  [02:06] Why there is little needed to turn these businesses around.  [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one.  [03:02] E-commerce has remarkably gained momentum through this crisis.  [03:30] Tweak your business from retail to online to fit in with the current environment.  [03:56] Removing the emotions from big business decisions and staying objective.  [04:06] Don’t judge a book by its cover – just look at Tai Lopez!  [04:32] That’s it for today! [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Tai Lopez Alex Mehr Zoosk DressBarn Pier 1 Imports  Shopify The Franklin Mint   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform.  [00:34] An example of how running Twitter ads can lead to important conversations.  [01:00] The branding value you can get for as little as $10 or $15 a day. [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts. [01:41] From an ads and learning perspective, Twitter is the best social media network.  [02:03] Twitter has a lot of smart, high net worth people engaging.  [02:48] Eric shares the number of impressions he is getting on his Twitter posts.  [03:38] There is not a lot of competition for advertising on Twitter.  [04:38] Use Twitter to have your worldview shaped by intelligent people.  [04:54] That’s it for today! [04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Andrew Wilkinson  Elon Musk Bill Gates   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic.  [00:34] Think about how you can do on-SERP SEO and what exactly it means.  [01:25] Create new formats of content like video and podcasts — Google ranks it too!  [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.   [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.   [03:01] Consider building your own widget or software as an evergreen SEO tactic.  [03:52] Look at popular tools in your space and add them to your website.  [04:17] If you have your own product, you can make data-loaded posts few others can.  [05:01] That’s it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Matthew Woodward Clickflow CodeCanyon  Ubersuggest   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run An Amazing Virtual Event.  [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing! [01:14] All the reasons why it is worth investing in virtual events – if you do it right.  [01:47] When we first hosted virtual events, we made a few mistakes along the way.  [02:07] Ensure that you vet the tech platform you are going to use.  [02:58] Do not use software that will just make it seem like a glorified webinar.  [03:53] We set up an interactive event so that we could see everyone’s face.  [04:15] The bonding benefits of using breakout rooms.  [04:50] Keeping the breakout rooms small to ensure that it is effective. [05:02] Why you should be surveying every time you do a virtual event.   [05:29] The value of one-on-one networking segments in your event.  [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Hopin Zoom Meetings Zoom Video Webinar   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market. [00:34] A killer offer is something that generates a lot of sales and converts well. [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way.  [01:10] The importance of including an anchoring effect and making your offer a no-brainer.  [01:32] Do not worry about how well it is written—worry about answering all the objections.  [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic.  [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for. [03:37] Show very clearly how your offer is worth a ton of money.  [04:05] Run surveys to find out what issues people have and what their desires are. [04:24] The reason why launches do well is that they open and close, creating urgency.  [04:40] The importance of understanding and keeping track of customer development.   [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves!  [06:33] That’s it for today! [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ogilvy Russell Brunson  ClickFunnels Gong Ubersuggest Clickflow   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.  [00:33] When you are super busy, finding time to create content seems impossible.  [00:56] Capture your thoughts in a tweet to make an impact with little time involved.  [01:36] The tweet can later be built out into a more elaborate piece of content. [02:05] Go to your competitor’s website to find ideas for content quickly. [02:21] Do not copy your competition but create your own version that is even better.  [02:40] A formula for successful content, including a catchy headline and hook. [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.   [04:02] Use Google to check your facts and link to the sources you have used in your article.  [04:15] Remember: your content does not have to be text-based.  [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.  [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Glengarry Glen Ross    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic.  [03:41] Google Alters will notify you every time your competition does something new.   [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.  [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels Adbeat BuiltWith Wayback Machine  Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.  [00:38] What IDFA means, how it works, and what it means for advertisers.  [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit. [01:16] Users now have to give explicit permission for ad publishers to track them. [01:42] The changes are inevitable and there are likely to be more changes coming.  [02:15] In the future targeting is going to be harder due to all the government restrictions. [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.  [03:00] The one-man media company concept and how it applies to all companies.  [03:40] Consider how to build and own those audiences so you don’t need other platforms.  [04:05] Learn to adapt now with these times where people’s rights are protected. [04:59] That’s it for today! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Apple Gary Vaynerchuk  David Perell  Anthony Pompliano     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.