How Apple's IDFA Change Will Shift How We Do Marketing

[00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.

[00:38] What IDFA means, how it works, and what it means for advertisers.

[01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.

[01:16] Users now have to give explicit permission for ad publishers to track them.

[01:42] The changes are inevitable and there are likely to be more changes coming.

[02:15] In the future targeting is going to be harder due to all the government restrictions.

[02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.

[03:00] The one-man media company concept and how it applies to all companies.

[03:40] Consider how to build and own those audiences so you don’t need other platforms.

[04:05] Learn to adapt now with these times where people’s rights are protected.

[04:59] That’s it for today!

[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460