Marketing School - Digital Marketing and Online Marketing Tips

In episode #1766, we share a few different approaches to purchasing businesses that don’t require you to put any of your own capital on the table. We spoke previously about the value of investing in hard assets during inflationary periods, and a business is another form of hard asset. So if you can get a hard asset right now by spending no money, that is a double whammy. Tune in and hear which types of businesses to look for and how to buy them using seller financing, capital raising, and call options! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Buy A Business with No Money Down. [00:25] Why the idea that you have to spend money to buy a business is false. [01:05] Use seller-based financing to pay off the seller while you run their business. [02:15] The abundance of businesses to be bought from senior business owners. [02:47] How to raise capital for the downpayment of an acquisition. [03:47] Failing businesses are cheaper to buy but more work to fix. [04:00] Another option in the form of buying a business using a call option. [04:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   MicroAcquire   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1765, we talk about the current period of inflation and share some of the ways we are dealing with it. The term inflation refers to a process whereby currency becomes somewhat devalued and things gradually begin to cost more. While what we say should not be considered financial advice, listen along and hear about a strategy involving putting cash into hard assets. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Inflation is Here. Here’s How We Are Dealing with It. [00:38] Understanding inflation: decreased buying power. [01:12] Signs of the inflationary landscape right now. [01:50] Don’t leave as much of your money in cash. [02:30] Aim for hard assets. [02:53] Remembering the period of hyperinflation in post-WW1 Germany. [04:13] Be careful not to take on too much risk. [04:56] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1764, we show you how to recruit A-player marketing talent to grow your revenue. Unsuccessful hiring is the single biggest problem in business today, so you need to know what you are looking for and how to get it when it comes to your team. Follow along in this episode and hear how we approach hiring in our businesses. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Recruit A-Player Marketing Talent to Grow Your Revenue. [00:30] The three types of A-players. [01:11] How Neil looks for and poaches his A-players! [02:28] Defining the type of employee you want. [03:53] Hooking the A-players more easily by not pitching directly. [04:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   StrengthsFinder Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1763, we share the #1 way to attract more leads to your consulting business this year.  Tanner has a unique way of generating leads for any service business that uses Facebook Messenger bots. Tune in to learn a breakdown of how Tanner’s funnel works and how you can leverage it to enjoy extremely high closing rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The #1 Way to Attract More Leads in Your Consulting Business This Year. [00:36] Generating leads using Facebook Messenger bots. [01:01] A breakdown of Tanner Chidester’s funnel. [02:25] How to train your messenger team. [03:45] Where to learn more about Tanner’s funnel online. [04:09] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Tanner Chidester   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1762, we share four powerful SEO campaigns that have generated amazing results on our side. SEO campaigns, in contrast to small and quick hacks, are strategies that are implemented for the long term. Tune in and learn about expanding globally, using pillar pages, hosting non static content on a CDN, and leveraging existing domain authority through M&As. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Powerful SEO Campaigns You Probably Haven’t Tried. [00:30] What we mean by SEO campaigns. [00:42] All the work that goes into expanding globally. [01:11] Using pillar pages with links to child pages. [02:10] Hosting non-static content on a CDN. [02:41] Using existing domain authority with M&A. [04:03] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1761, we share our perspectives on when AI will replace PPC jobs. While AI doesn’t  have much on human beings when it comes to creativity, computers take the gold medal when it comes to optimization. Tune in and hear about how it won’t be long before we will see AI do a better job of figuring out what titles and descriptions will end up generating the most clicks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Will AI Replace PPC Jobs? [00:32] What we mean by PPC ads. [01:01] AI will soon do a better job of generating the most clicks. [02:11] Humans can’t compete with computers when it comes to optimization.  [03:28] Making sure you don’t get replaced by focusing on creativity. [03:36] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1760, we share our thoughts on why employees should have side hustles. While the idea of employees having side hustles may seem at like a threat to the work you are paying them to do at first, Eric and Neil actually encourage it. Listening in, you’ll hear how side hustles can help employees upskill, provide investment opportunities, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Employees Should Have Side Hustles. [00:30] Neil’s take on side hustles at his company. [01:06] Side hustles can help employees upskill. [01:31] Why Eric encourages side hustles at his company. [02:17] What Eric will and won’t allow regarding employee side hustles. [04:00] Encouraging transparency around side hustles in the workplace. [04:07] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Will AI Replace Content Marketing Jobs? [00:50] When companies will start using AI to speed up content marketing. [01:27] AI can remix old data but cannot display creativity yet. [01:53] Content that does the best is new content, not repurposed content. [03:16] Whether using AI to supplement copywriting really saves time. [03:50] If you are in content marketing, sharpen up your creativity. [04:28] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Kai-Fu Lee Conversion.ai Copy.ai   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition. [00:28] What a USP is and how it helps you differentiate yourself. [00:51] Examples of how companies drilled down on their positioning. [02:11] Figuring out your USP by talking to customers. [02:44] How to do customer development without asking leading questions. [03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   April Dunford SharpSpring The Mom Test   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021. [00:28] Why Eric chose a book funnel rather than going a conventional publishing route.  [01:09] Metrics for the success of Eric’s book funnel. [02:05] How a book funnel ends up being profitable using upsells and back-end offers. [03:38] Recommendations for how to build a book funnel as a newbie. [05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Click Funnels Chandler Bolt   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.