Marketing School - Digital Marketing and Online Marketing Tips

In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift that is memorable, not only does this generate goodwill but it amounts to free marketing because it keeps you top of mind. Listen in today and hear about great gift ideas for helping clients better themselves, making kick-off calls more congenial, and a whole lot more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Inexpensive Client Gift Ideas (that Win Repeat Business). [00:27] The benefit of gifting as far as staying top of mind. [01:12] Why a good pair of headphones is inexpensive compared to what your client gives you. [01:44] Using a gift basket filled with snacks to make kick-off calls as good as possible. [02:16] Giving gifts people can use and tips for how to personalize them. [03:08] The value of any gift that can help clients improve themselves. [03:49] How to find out what a client likes and buy them a gift that matches their interests. [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Giftology   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1775,  we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and LinkedIn. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Kind of Blog Should You Create in 2021? [00:31] The different types of content out there and the difficulty of choosing which type to post. [01:01] Competition in the blogging space; other platforms that might offer more reach. [01:14] Why Eric would rather focus on LinkedIn and Twitter than blogging. [02:13] Getting past competition in the text space by starting a video-based blog. [02:59] How people are using text generation tools like Conversion.ai. [03:29] Starting with a pillar audio piece and then converting and repurposing it. [04:19] Whatever channel you choose, remember that if you want eyeballs, you have to create content. [04:45] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Conversion.ai   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest SEO Opportunity You’re Missing. [00:27] People want to easily find the solution to a problem they search Google for. [01:12] Typical SEO features like backlinks catch the attention of algorithms but not people. [01:42] Solving people’s problems is the real key to ranking high on Google. [02:04] The mistakes Eric made early on. [02:47] Approaching SEO from a customer-centric mindset. [04:10] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1773, we share the five marketing trends we are most excited about for Q3. We are currently in the month of May and there are a few storms brewing in the marketing world! LinkedIn is finally ramping up its ad platform, people are making serious money out of NFTs, and the creator economy is stronger than ever. Tune in and hear all five! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 New Marketing Trends We’re Excited About for Q3 2021. [00:37] New features on LinkedIn such as boosting and event ads. [01:15] Automating tedious marketing processes with UiPath. [01:51] All the platforms and features out there that support the creator economy. [02:33] The advent of Instagram messenger bots. [03:21] How promising NFTs are as a marketing mechanism. [04:37] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   UiPath MobileMonkey DJ BT   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability and financial safety. Ideally you do not want to be living beyond your means to impress others, so listen in to hear a few tips for some better lifestyle choices! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich. [00:29] What does it mean to 'act rich'? The difference between being wealthy and being rich. [01:16] Making sure your income is greater than your expenses and making space for saving. [02:15] Adding unnecessary stresses onto your life in order to compete with others. [02:55] The importance of making sure you have a margin of financial safety. [03:28] Focus on a comfortable and sustainable life rather than other people's opinions. [04:09] That’s it for today! [04:12] Go to marketingschool.io/live to meet Eric and Neil in person!    Links Mentioned in Today’s Episode:   Charlie Munger Warren Buffett   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Collaborate With Big Influencers for Cheap. [00:29] How do we define 'big influencers'? Looking at follower numbers. [00:42] Thinking about possible equal exchanges between you and a big influencer. [01:30] Offering equity or revenue share to entice bigger names. [01:40] Why you should avoid partnering with big influencers! [02:09] Looking to micro-influencers for better returns on investment and conversions. [03:07] Tools for finding the best influencers to partner up with! [03:53] Go to marketingschool.io/live to meet Eric and Neil in person!   Links Mentioned in Today’s Episode:   Chris Do Kardashians MightyScout SparkToro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Still Have A Newsletter? [00:42] Email open and click-through rates are down. [00:53] Why we still think you should have a newsletter. [01:24] The issue isn’t newsletters, but that people don’t scrub their lists. [02:13] Building a list for the long-term by creating good information. [02:25] The creator economy and why newsletters are here to stay. [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings calls can set you apart from the rest! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Every Marketer Should Listen to Earnings Calls. [00:30] What are earnings calls? [01:05] Following the paid advertising strategies of big social platforms. [02:33] Getting ahead of trends by tapping into CEOs’ thinking. [03:19] Understanding what sets the companies you admire apart. [04:06] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1768, we share the things we like to do to unwind on our days off. While Neil has a daughter and another child on the way, Eric is still a single man so our two hosts have very different ways of spending their free time. Tune in and see which type of day off resonates with you and pick up a few pointers along the way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Do On Our Days Off. [00:38] Neil’s experiences in parks playing with his daughter. [01:33] Eric’s love of taking walks and catching up on his favorite reading. [02:19] The ‘rose, bud, thorns’ conversations Eric has with his friends. [03:18] Text us at 310 349 3785 if you want to stay up to date on all we do. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Jason Gaignard   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1767, we give you our top seven podcasting hacks for 2021. Podcasting is blowing up right now and there is still so much room to grow. Using these seven hacks, you can make sure the efforts you are spending creating a great show get the reach they deserve. Join us today and learn about how to increase your audience using email blasts, competitions, advertising, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Podcasting Hacks for 2021. [00:38] Take a look at your analytics using Chartable. [01:22] Climb the charts and get more downloads using email blasts. [01:52] Do whatever you can to get more reviews. [02:33] Find ways of getting more downloads such as competitions. [03:05] Advertise your show on other influential podcasts. [03:50] Join a podcasting network. [04:21] Get onto a podcasting subscription platform. [05:11] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Chartable The Jordan Harbinger Show   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.