Marketing School - Digital Marketing and Online Marketing Tips

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year. [00:30] The great resignation and how it’s been informed by the pandemic. [00:51] How the great resignation has affected our turnover rates and regrettable loss. [01:23] The current response rate and the immense amount of talent Eric has seen this year. [01:46] The struggle Neil has had recruiting people quickly enough. [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent. [04:55] That’s it for today! Don’t forget to rate, review, and subscribe! [05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase. [00:32] How Neil would approach the spike in labor costs in certain sectors. [00:58] Some of the implications of overpaying for talent and what to do instead. [02:41] How to institute a signing bonus to compensate for a salary bump. [03:31] Why you should be patient and detach yourself from what other companies are doing. [04:09] That’s it for today! [04:14] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Navigating a down market can be daunting, but calm leadership is essential. The discussion highlights how downturns can make certain opportunities more affordable. Warren Buffet’s strategy of being greedy when others are fearful is a key takeaway. Historical examples reinforce the value of sustained marketing and a long-term investment mindset. The speakers encourage resilience, reminding listeners to focus on future recoveries rather than succumbing to panic.

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media). [01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew.  [02:32] Some of the reasons why Morning Brew grew as quickly as it did. [03:36] The role of paid acquisitions, growth marketing, and good relationships. [04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube. [06:09] How Alex determined his role at Morning Brew and what he is working on right now.  [10:46] Alex’s thoughts on the next phase of his career and founding new companies. [13:53] The story of how Alex started The Founder’s Journal Podcast. [16:22] The challenge Alex faced when he was selling Morning Brew while also doing his podcast. [18:28] How often Alex records his podcasts and the topics that resonate most with his audience.  [22:07] Future media trends that Alex is excited about. [23:13] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs. [26:09] How the scope of Morning Brew as a media empire has increased. [28:16] Alex shares his profound book recommendation. [29:17] Why the screen time app on Alex’s phone is currently his favorite business tool.  [30:29] Some of the ways that Alex takes care of his mental health. [31:15] Alex’s upcoming podcast, Imposters, and how it explores the biggest personal challenges that his guests have had to overcome. [32:10] That’s it for today! [32:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode: Morning Brew: https://www.morningbrew.com/daily   Business Insider: https://www.businessinsider.com The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485 KickOff Labs: https://kickofflabs.com/company/ Upwork: https://www.upwork.com/ Atomic: https://atomic.vc/ Robinhood: https://robinhood.com/us/en/   Must read book: When Breath Becomes Air Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover innovative marketing tools designed to elevate your strategies. Learn how Mutiny can automate website personalization, while Jarvis generates quality content effortlessly. Tweet Hunter enhances your social media presence, and Full Story provides insights into user experiences. Dive into LinkedIn Analytics with the Shield App, improve your user flow with Flow, and explore how Metadata transforms lead generation for B2B businesses. These tools are must-haves for any modern marketer!

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Thought Leadership Content. [00:27] Neil’s definition of Thought Leadership Content. [00:47] The most common ways that people use content to become thought leaders. [01:18] How to use stats and data to elevate your content. [01:42] How to reach out to people with more followers than you to collaborate. [03:25] The importance of patience and consistency in becoming a thought leader. [04:48] How you can zig when other people are zagging in a new industry. [05:24] That’s it for today! Don’t forget to rate, review and subscribe! [03:44] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?. [00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok. [00:47] A breakdown of how our competition will work. [01:26] Why Neil is so excited about this experiment. [01:38] The importance of experimenting in order to do well in marketing. [02:13] Why this competition is a great opportunity for exposure for participants who do well. [03:16] That’s it for today! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Marketing School Clips on Youtube   My First Million Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022. [01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon. [01:53] The contests and free giveaways we’d like to start running. [02:50] Our potential plans to advertise and be guests on other podcasts. [04:03] How we can use our blog posts to link to our podcast. [04:41] How we’re planning to update our content into longer, more substantive formats. [05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast. [05:18] That’s it for today! [05:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast! Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover innovative strategies to generate leads without relying solely on paid ads or SEO. Learn the power of joint partnerships and how to identify win-win opportunities with non-competitive businesses. The discussion emphasizes the significance of doing initial non-scalable work to build relationships. Delve into conversion rate optimization (CRO) techniques that can enhance results for businesses already receiving traffic. Tune in for actionable tips that won't break the bank!

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Markets Are Crashing. What To Do About It. [01:22] The value of thinking long-term in a crashing market. [02:08] Being greedy while others are fearful. [03:37] Perceiving the current environment as a sale. [03:50] That’s it for today, be sure to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.