Marketing School - Digital Marketing and Online Marketing Tips Tried and True Ways to Drive More Leads #2011
Feb 19, 2022
Discover innovative strategies to generate leads without relying solely on paid ads or SEO. Learn the power of joint partnerships and how to identify win-win opportunities with non-competitive businesses. The discussion emphasizes the significance of doing initial non-scalable work to build relationships. Delve into conversion rate optimization (CRO) techniques that can enhance results for businesses already receiving traffic. Tune in for actionable tips that won't break the bank!
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Joint Partnerships for Lead Generation
- Form joint partnerships with others in your field offering similar, but not identical, services.
- Cross-sell services through webinars, introductions, or email blasts to expand your reach and gain qualified leads.
Crafting Irresistible Partnership Offers
- Craft a "no-brainer" offer to potential partners, making it incredibly appealing for them to collaborate.
- Consider what would be irresistible to them and structure your partnership proposal accordingly.
Free Work and Persistence
- Offer free, non-scalable work initially, like website audits or personalized videos.
- Persistence is key; follow up consistently until you get a positive response or a firm rejection.
