
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

Sep 18, 2023 • 41min
140: Elevating E-Commerce | The Power of User-Centricity (ft. Bryan House)
George Brooks interviews Bryan House, Chief Experience Officer at Elastic Path. They discuss the world of composable commerce, the synergy between product management and customer success, and the role of user-centricity in e-commerce development. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 5, 2023 • 47min
139: AI in the Room | How Sembly.ai Listens, Learns, and Transforms Meetings (ft. Artem Koren)
George Brooks interviews Artem Koren, Co-founder of Sembly.ai. Artem shares the journey of creating Sembly, an AI-powered meeting companion. Artem unveils Sembly.ai's unique team structures for different technological components and emphasizes the flexibility required in handling NLP (Natural Language Processing) and AI development. The interview showcases the pivotal role of product managers, who drive innovation, user experience, and customer interaction. Discover how Sembly.ai transforms meetings with its AI teammate, revolutionizing the way we collaborate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 21, 2023 • 39min
138: Navigating the Product Launch Maze with Ignition's AI Platform (ft. Karthik Suresh)
Karthik Suresh, co-founder of Ignition, discusses challenges of coordinating product launches, importance of effective messaging, and how their AI platform assists in creating go-to-market plans. They also explore the potential of augmented reality, share their startup journey, and discuss the future of AI and quantum computing.

Aug 7, 2023 • 41min
137: The Secret Sauce Behind SmartSuite's Triumph (ft. Jon Darbyshire)
Join George in a conversation with Jon Darbyshire, the visionary founder of SmartSuite as they explore the art of user experience, relentless iteration, and the value of customer feedback in crafting a game-changing work management platform. Jon reveals the key principles of effective product design, emphasizing continuous iteration and customer feedback. This sheds light on the power of user experience in shaping a successful product.

Jul 24, 2023 • 48min
136: Supercharge Marketing with Generative AI (ft. Jon Ricketts)
George Brooks interviews Jon Ricketts, CEO and Co-Founder of a game-changing software platform that is set to transform content creation—Writerly AI powered by Generative AI. Tune in to learn how generative AI is reshaping content creation and marketing automation, and its incredible potential for businesses worldwide. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 26, 2023 • 8min
135: Designing the Future | Crema's Journey from Product Agency to Consultancy
We regularly preach to our clients that they ought to be seeking ways in which they should be evolving with the times. The same is true for our company. Crema is officially pivoting our business direction in 2023. In this episode, George explains why now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 12, 2023 • 42min
134: How a Design Consultancy Can Help Shape Your Company's Future
This week Dan Linhart is joined by Crema's VP of Strategy to explain our new company direction. As we've evolved from a software agency into a design consultancy, we're taking a slightly new approach to our work. Hear how we use design thinking and more holistic strategies to solve highly complex business challenges. And whether you might be a good candidate to partner with a design consultancy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 26, 2023 • 31min
133: Innovation through Collaboration | The Storyblocks Design Team (ft. Justin Wieners)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 15, 2023 • 28min
132: Disrupting the Quick Service Restaurant Industry with Technology (ft. Sean Steppe, Hawaiian Bros)
George interviews Sean Steppe, senior manager of Restaurant Systems at Hawaiian Bros Island Grill.Hawaiian Bros is a breakout restaurant that is expanding across the country, using technology to create a better end-user experience, not only for ordering and checkout processes but also in the kitchen and on the backside of their organization. Hawaiian Bros uses technology and data to help make decisions and provide better service to their customers as they scale up. With the freedom to test and try new things, they are breaking and refocusing to use tech to push the brand forward in the restaurant space. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 1, 2023 • 31min
131: Debunking Myths & Misconceptions About AI in the Workplace (ft. Michelle Frost)
It's good to recognize what AI is and what it is not. In this episode, George Brooks is joined by Michelle Frost to de-bunk myths & misconceptions about what AI can mean for processes in the workplace. Learn about the necessary steps to train a model, from collecting and preparing data to testing and evaluating the model. Plus, the importance of ML Ops and the impact of using third-party libraries and packages. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us