
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

Nov 4, 2019 • 41min
16: Prioritizing Design Systems in a Product Development Team (ft. Steven Meyer)
Keap’s Product Design Manager Steven Meyer breaks down the best way to organize and manage a product team within an enterprise. Learn why being ‘data informed’ rather than ‘data driven’ is such an important quality for designers and product leaders. Connect with Steven:https://www.linkedin.com/in/stevenmeyer1/ Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 21, 2019 • 40min
15: Vision-Led Product Management Frameworks for Product Teams (Ft. Rajesh Nerlikar)
Are you looking at the holistic nature of your product & asking yourself why a user decided to try your product in the first place? Are you prepared for the ‘Switching Chapter’ when a user begins to struggle with your product?Connect with Rajesh: https://www.prodify.group/https://www.linkedin.com/in/rajeshnerlikar/ Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 14, 2019 • 38min
14: Aligning Strong Opinions in a Product Team (ft. Gideon Taub)
Dan and Gideon Taub discuss how to handle strong opinions in a product team and the characteristics of a great product manager. Connect with Gideonhttps://www.linkedin.com/in/gideontaub/For more information about Pinkaloo Technologies, visit https://www.pinkaloo.com/ Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 7, 2019 • 35min
13: Utilizing Customer Feedback in a Product Team (ft. Braeden Scheer)
George and Braeden discuss the importance of utilizing customer feedback in a product team, as well as some of the challenges one might face when scaling an organization. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 30, 2019 • 42min
12: Solutions VS Deliverables with Cross-Disciplinary Teams (ft. Jeff Gothelf)
George and Jeff discuss the importance of generating evidence in support of small, cross-disciplinary teams to move your company in the right direction. Plus, the rewards of creating a culture based around learning, not just deliverables. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 18, 2019 • 6min
11: We're back! The Future of Option Five
It's good to be back! In today's episode, we're discussing some updates and the future of the Option Five podcast. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 3, 2019 • 42min
10: Best Practices for Growing a Product Team - Attract, Hire, Retain
George and Dan discuss the best practices of growing your own Product Team, including finding the right talent, perfecting your hiring process, and retaining your talent. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 27, 2019 • 21min
The Team Speaks: How to Grow Your Own Talent
Crema's VP of Engineering Matt Cole discusses the benefits of growing your own talent through an apprenticeship program. Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cole-3068b14/ Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 20, 2019 • 1h 1min
09: How to Multiply Your Product Teams - Lessons From Liz Wiseman
Dan and George discuss the book 'Multipliers' by Liz Wiseman, explain the how the book helps cultivate leadership at Crema, and point out some of their favorite parts in the book. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

May 13, 2019 • 19min
The Team Speaks: Strategy in Big Agencies VS Small Product Teams
Tyler, Crema's Director of Strategy and Design, discusses the differences between strategy in a large agency and small product teams. Plus, find out the trick he uses to constantly improve his craft. Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tylerhilker/ Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us