Are you focusing on client needs rather than product needs? Today, Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context.
Option 5 is brought to you by Crema
Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.
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