The Forward Podcast with SmartOSC
SmartOSC
In a world where technology intertwines with every aspect of our lives, how do industry experts and leaders plan to navigate forward? Explore bold moves and strategies for success amid constant disruption. Learn the ideas, behaviors, tools, and trends they'll leave behind, and those they'll carry forward to shape the future of work, life, and leadership.
With 18 years in operation, SmartOSC is an award-winning digital commerce agency of 1,000+ experts, across seven countries including Vietnam, Australia, Singapore, Japan, Thailand, the US, and the UK. Check out our website: smartosc.com
With 18 years in operation, SmartOSC is an award-winning digital commerce agency of 1,000+ experts, across seven countries including Vietnam, Australia, Singapore, Japan, Thailand, the US, and the UK. Check out our website: smartosc.com
Episodes
Mentioned books
Sep 16, 2021 • 49min
Episode 01: The Importance of Personalization in eCommerce
We're kicking off our new podcast series with a cracker of an episode!
Host Adrian Wakeham, Regional Manager for Australia and New Zealand at SmartOSC, invited two stars of the eCommerce game to come and discuss the importance of personalization, by kicking off with a look at the approach Rihanna takes to personalization with Fenty Beauty.
Hayley Worley, co-founder of the trailblazing bed line label The Sheet Society, and Mark Baartse, an independent consultant who was the #15 in the Top 50 People in Ecommerce list in 2019, took a deep dive into the do's and don'ts of personalization, how to provide the ideal personalization experience, and some examples of personalization run amok!
