Episode 01: The Importance of Personalization in eCommerce

We're kicking off our new podcast series with a cracker of an episode!

Host Adrian Wakeham, Regional Manager for Australia and New Zealand at SmartOSC, invited two stars of the eCommerce game to come and discuss the importance of personalization, by kicking off with a look at the approach Rihanna takes to personalization with Fenty Beauty.

Hayley Worley, co-founder of the trailblazing bed line label The Sheet Society, and Mark Baartse, an independent consultant who was the #15 in the Top 50 People in Ecommerce list in 2019, took a deep dive into the do's and don'ts of personalization, how to provide the ideal personalization experience, and some examples of personalization run amok!