
The Thinking Leader
Bestselling business author Bryce Hoffman and his expert guests talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
Latest episodes

Jun 13, 2022 • 1h 2min
Episode 19: Jose Corella: Doing Big Things Fast
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better.
In this episode, Bryce and Marcus are joined by Jose Corella of Kimberly-Clark about business transformation and creating “minimum viable bureaucracy” in organizations. They also discuss:
How to make time for training
Fostering innovation
Agile
Learn more about Kimberly-Clark: https://www.kimberly-clark.com/en-us/
Connect with Jose: https://www.linkedin.com/in/josecorella/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Watch this episode on YouTube: https://www.red-team.tv
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts/the-thinking-leader
Visit our website: https://redteamthinking.com
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

Jun 6, 2022 • 42min
Episode 18: The Third C - Culture - and Confirmation Bias
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
In this episode, Bryce and Marcus talk about the third of their “3 Cs” – CULTURE. They also discuss Confirmation Bias. Key topics include:
How culture impacts strategy and decision making
How leaders impact culture
Creating alignment in an organization
How to Create a Red Team Culture
Mentioned in this episode:
Peter Drucker: https://en.wikipedia.org/wiki/Peter_Drucker
Alan Mulally: https://en.wikipedia.org/wiki/Alan_Mulally
Ford culture: https://www.amazon.com/American-Icon-Mulally-Fight-Company/dp/0307886069
McKinsey & Company: https://en.wikipedia.org/wiki/McKinsey_%26_Company
The Social Network: https://www.netflix.com/title/70132721
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Watch this episode on YouTube: https://www.red-team.tv
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts/the-thinking-leader
Visit our website: https://redteamthinking.com
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

May 30, 2022 • 57min
Episode 17: Jayson Coil: Red Teaming Wildfires
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
Today, in this new episode, Bryce Hoffman and Marcus Dimbleby are joined by firefighter Jayson Coil, who tells the importance of preparing in any business to mitigate risks and failures, as well as the necessity for adaptation and contingencies in the plan to allow you to be responsive. They discuss:
Asking and understanding the value of the word Why?
The importance of planning, and how to mitigate situations
Creating adaptability and allowing for flexibility
Mentioned in this Episode:
Russian Invasion of Ukraine - https://www.bbc.co.uk/news/world-europe-60506682
The Power of Storytelling - https://www.tonyrobbins.com/career-business/the-power-of-story-peter-guber/
The Ongoing COVID Pandemic - https://www.bbc.co.uk/news/coronavirus
Connect with Jayson https://www.linkedin.com/in/jayson-coil-1b912330/
Connect with Bryce https://www.linkedin.com/in/brycehoffman/
Connect with Marcus https://www.linkedin.com/in/marcusdimbleby/
Watch this episode on YouTube: https://www.red-team.tv
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts/the-thinking-leader
Visit our website: https://redteamthinking.com
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

May 23, 2022 • 56min
Episode 16: The Second C - Capability - and Optimism Bias
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
This week Bryce and Marcus take a deep dive into the second of the three C’s that make up Red Team Thinking: Capability. They discuss:
The essential nature of applied critical thinking skills in today's complex world.
How to enable distributed decision making and mission command.
How to encourage diversity of thought and ensure that the best ideas win, regardless of where they come from within the organization.
Mentioned in this episode:
World Economic Forum 2020 Future of Jobs survey: https://www.weforum.org/reports/the-future-of-jobs-report-2020
Dr. Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman
System 1 and System 2 thinking: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5344059/
Agile: https://en.wikipedia.org/wiki/Agile_software_development
NATO: https://www.nato.int
The Wright Brothers: https://en.wikipedia.org/wiki/Wright_brothers
“A great many people think they are thinking when they are merely rearranging their prejudices.” ~ William James: https://en.wikipedia.org/wiki/William_James
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Watch this episode on YouTube: https://www.red-team.tv
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts/the-thinking-leader
Visit our website: https://redteamthinking.com
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

May 16, 2022 • 1h 3min
Episode 015: Ellie Cloke, Creating Real Diversity and Inclusion
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
In this episode, Bryce and Marcus are joined by friend and colleague Ellie Cloke, a retired RAF Wing Commander who leads Red Team Thinking's Diversity & Inclusion Practice. Ellie is a business and organizational Psychologist with a genuine curiosity for understanding how people think, feel and behave in the workplace and how this influences development of an organization and generates sustainable change. Ellie talks about how the RTT tools and techniques have allowed her to be heard – and listened to – as a woman and as a person of color. The trio also discuss:
Discrimination and prejudice in the workplace
How to make sure everyone's voice is heard
The importance of creating diversity of thought
Mentioned in this episode:
The 2003 attack on Karbala by the U.S. 11th Attack Helicopter Regiment: https://en.wikipedia.org/wiki/2003_attack_on_Karbala
VUCA: https://en.wikipedia.org/wiki/Volatility,_uncertainty,_complexity_and_ambiguity
Connect with Ellie: https://www.linkedin.com/in/ellie-cloke-22929789/Connect with Bryce: https://www.linkedin.com/in/brycehoffman/Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Watch this episode on YouTube: https://www.red-team.tv
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts/the-thinking-leader
Visit our website: https://redteamthinking.com
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

May 9, 2022 • 48min
Episode 014: The First C - Clarity - and Status Quo Bias
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
In this episode, they discuss the importance of clarity, both for strategy and execution, as well as status quo bias. Clarity means being honest with yourself about the present situation – about the challenges and opportunities you face as an organization. Clarity also means creating alignment, so that everyone understands where you are heading and are rowing in the same direction. Status quo bias refers to our tendency to resist change and prefer "business as usual" – even if business as usual isn't working anymore.
Bryce and Marcus also talk about:
How to create clarity and alignment
The power of a unifying vision
How to challenge the status quo constructively
Mentioned in this episode:
Alan Mulally and Ford Motor Co.: https://www.amazon.com/American-Icon-Mulally-Fight-Company/dp/0307886069
Henry Ford's ad: https://www.redteamthinking.com/ford-motor-co-ad-1925
The Palm Pilot: https://www.computerhistory.org/revolution/mobile-computing/18/321
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Watch this episode on YouTube: https://www.youtube.com/channel/UCTp4MUtn0b0A763iQn-JayQ
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts/the-thinking-leader
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

May 2, 2022 • 1h 1min
Episode 013: Christian Johansen, CEO of IPG Mediabrands EMEA
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
In this episode, co-hosts Bryce Hoffman and Marcus Dimbleby are joined by Christian Johansen, CEO of IPG Mediabrands EMEA. Christian is a communications professional with over twenty years of global leadership experience. Together, they discuss organizational transformation, decision making and the importance of listening to diverse voices in the workspace. Other topics include:
Diversity without inclusion is delusion
Disruptive decision making
Creating a Red Team Culture
Learn more about IPG Mediabrands EMEA: https://emea.ipgmediabrands.com
Connect with Christian: https://www.linkedin.com/in/christiantjohansen/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report:
https://www.redteamthinking.com/rttassessment
Watch this episode on YouTube: https://www.youtube.com/channel/UCTp4MUtn0b0A763iQn-JayQ
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

May 1, 2022 • 34min
Episode 012: The "Three Cs" and Normalcy Bias
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world.
This week marks the relaunch of The Thinking Leader podcast. In this episode, Bryce and Marcus introduce the new format for the podcast and provide a preview of who they'll be talking to in upcoming episodes. They also discuss cognitive bias in general and normalcy bias in particular, including:
What is Normalcy Bias?
How to overcome Normalcy Bias?
Red Teaming the Ukrainian Crisis
Mentioned in this episode:
Dr. Daniel Kahneman
Bryce’s February 2020 Forbes column on the pandemic and normalcy bias
Bryce’s March 2022 Forbes column on what’s coming next
PreMortem Analysis – Interview with Dr. Gary Klein
Risk management
The Thinking Leader interview with Alan Mulally
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Want to find out if you’re a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report:
https://www.redteamthinking.com/rttassessment
Watch this episode on YouTube: https://www.youtube.com/channel/UCTp4MUtn0b0A763iQn-JayQ
Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

Dec 20, 2021 • 59min
Episode 011: Bryce Hoffman on Red Team Thinking
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. In this episode, Red Team Thinking Vice President Marcus Dimbleby turns the table on Bryce and interviews him, discussing the origins of red teaming, why we need more critical thinking, how to enable distributed decision making and create psychological safety in your organization, why leaders need to listen, and why new ways of working can’t work without new ways of thinking.
Bryce Hoffman is a bestselling author and speaker, as well as the president of Red Team Thinking. Bryce calls himself an “unconsultant” and teaches organizations and individuals around the world how to engage critical thinking, enable distributed decision making, and encourage diversity of thought. Prior to founding Red Team Thinking, Bryce spent 22 years working as a financial journalist. In 2015, he became the first and only civilian from outside government to graduate from the U.S. Army’s elite red team leader training program, then worked with renowned business leaders from around the world to develop a model for business red teaming that evolved to become Red Team Thinking.
In addition to his work with Red Team Thinking, Bryce lectures on red teaming worldwide, including at U.C. Berkeley’s Haas School of Business, Warwick Business School, and the National University of Singapore.
Top 10 Takeaways:
01:58 What is Red Team Thinking?
11:05 How Bryce learned about Red Team Thinking.
16:46 What is the difference between red teaming and Red Team Thinking?
20:59 Decision making should be a practice, not a process.
23:53 How to foster real diversity and inclusion – not just tokenism.
26:13 New ways of working require new ways of thinking.
27:24 Don't outsource thinking!
41:24 Daniel Kahneman and Red Team Thinking.
48:10 Leaders have to have the courage to ask the tough questions – and listen to the answers.
53:13 How to become a "thinking leader."
Mentioned in this episode:
Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, by Bryce G. Hoffman
American Icon: Alan Mulally and the fight to Save Ford Motor Company, by Bryce G. Hoffman
9/11 Commission Report
CIA Director George Tenet
Red Cell
General Peter Schoomaker
University of Foreign Military and Cultural Studies
Alan Mulally, Ford Motor Company
Detroit News
Dr. Daniel Kahneman
Dr. Gary Klein
Dave Snowden
Barry O’Reilly
Find Out More
Sign up for Bryce’s newsletter
Connect with Bryce on LinkedIn
Connect with Marcus on LinkedIn
Follow Bryce on Twitter
Follow Marcus on Twitter

Dec 6, 2021 • 57min
Episode 010: Zia Zaman: Pulling the Goalie in High-Risk Decisions
Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. In this episode, Bryce Hoffman talks with Zia Zaman, CEO and innovator, about the use of mathematics to make better decisions in times of high risk in an increasingly uncertain world – where everyone's affected.
Zia Zaman is the CEO of Soteria, previously served as the CIO for MetLife, the CEO of LumenLab, and led the marketing strategy for FAST which culminated in a $1.2 billion acquisition by Microsoft. Zia has spoken at WEF Davos, IIF, Global Summit for Women, Milken, InsurTech Connect, and UN Women. He currently sits on the Board of the Energy Market Authority of Singapore.
Top 10 Takeaways:
01:37 The amount of uncertainty leaders are facing today is only increasing
02:11 Every job function has become a more data-driven function
05:06 A metaphor from ice hockey – “Pulling the goalie”
07:13 The Poisson model vs. the Markov model
14:35 Patrick Roy vs. Viktor Tikhonov
17:00 Malcolm Gladwell and the “Pull the goalie” concept
22:00 The Asness-Brown Model
24:53 Applying this approach to investment strategy
25:39 “Pulling the goalie” in business
32:52 “Pulling the goalie” in public health
Mentioned in this episode:
“Coach Markov Pulls Goalie Poisson,” by Zia Zaman
Poisson Model
Markov Model
Asness-Brown Model, “Pulling the Goalie: Hockey and Investment Implications”
Revisionist History, a Podcast by Malcolm Gladwell
Patrick Roy
Viktor Tikhonov
Find Out More
Connect with Zia Zaman on Linkedin
Sign up for Bryce’s newsletter
Connect with Bryce on LinkedIn
Follow Bryce on Twitter