
The Thinking Leader
Bestselling business author Bryce Hoffman and his expert guests talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
Latest episodes

Mar 20, 2023 • 1h 2min
Episode 59: Preparing The Next Generation Of Leaders with Ron Boire
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk to Ron Boire, former executive of Sony Electronics and Best Buy, and former CEO of Barnes & Noble, Brookstone and Sears Canada.
Ron talks about his career and how being surrounded by great leaders allowed him to thrive. He reflects on the power of leaders' understanding when they were not the best person for the task at hand, and how making way for younger generations is almost always the correct business decision.
They discuss the importance of leaders taking care of their own health first, and how that will affect your employees and your business. They also talk about the value of recognising when it’s time for a leader to step down from their role, and how important this is in keeping a business competitive in the modern world.
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
In this episode:
Why you need to take care of your health as a leader
The importance of being allowed to fail
Why leaders need to recognise when they need step down
How to best prepare leaders for the modern world
Find out more about Ron’s work at https://www.uplandgroup.us/ and https://www.valize.com/site/about, or connect with Ron directly at https://www.linkedin.com/in/ronboire/
Register for the bootcamp: https://www.coaching.com/red-team-coaching/bootcamp/roof/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Mar 13, 2023 • 1h 10min
Episode 58: TPS and the Value of Continuous Improvement with Nigel Thurlow
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk to Nigel Thurlow, Toyota’s first ever Chief of Agile, and co-creator of The Flow System.
They discuss Nigel’s time at Toyota and why the Toyota Production System is critical to the company’s success. Nigel talks about the value of striving for continuous improvement in all aspects of a business, and how waste elimination is a catalyst for this improvement.
They also discuss the value of Scrum, and why everyone in the business needs to understand the company philosophy.
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
In this episode:
What is the Toyota Production System
How Toyota is such an efficient company
Why waste reduction is so important in production
The importance of continuous improvement
Register for the bootcamp: https://www.coaching.com/red-team-coaching/bootcamp/roof/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Mar 6, 2023 • 27min
Episode 57: The Red Team Thinking Community
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about their new Red Team Thinking community.
They discuss how red teaming can be used as a leadership tool to identify blind spots and improve decision-making processes. They emphasize the importance of learning from others, and how bringing together critical thinkers with the Red Team Thinking Community will elevate their collective knowledge.
Listen all the way through to hear how to get a free month in their community!
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
In this episode:
What is the Red Team Thinking Community
How the community will elevate your knowledge
How to get one free month of access to the Red Team Thinking Community
World Economic Forum, The Future of Jobs report: https://www.weforum.org/reports/the-future-of-jobs-report-2020/in-full/infographics-e4e69e4de7
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

13 snips
Feb 27, 2023 • 55min
Episode 56: Using Red Team Coaching
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with Miki Feldman Simon and Rashmir Balasubramaniam, two people with experience in coaching and consulting and leadership development.
They discuss their experience of the new Red Team Thinking Programme on Coaching.com. You will be hearing from them about what they thought of the programme, and how they have been able to use the tools and techniques taught in this course in their coaching practices.
In this episode:
What is covered in the Red Team Coaching Programme
Why it will make you a better leader for your organization
How to get access to the programme
Links:
Miki - Linked In - https://www.linkedin.com/in/mikifeldmansimon/
https://www.iambackatwork.com/
Rashmir - Linked In or website - https://rashmir.net/
https://www.linkedin.com/in/rashmirbalasubramaniam/
https://www.coaching.com/red-team-coaching/bootcamp/roof/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Feb 20, 2023 • 30min
Episode 55: Prepare for Disappointment
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about the power of excellence and why it's crucial to always do your best in everything you do.
They discuss the topic of customer service, using Marcus’ Theory called The McDonald's Principle as a prime example of what it means to be prepared for the reality of disappointment.
Bryce and Marcus also highlight the rarity of excellent customer service in today's world and why it's important to always strive to do the right thing and do it well, especially when interacting with customers. They also emphasize the significance of being intentional about what you do and doing it to the best of your ability.
In this episode:
Why you should always do your best
What is The McDonald’s Principle
How to be prepared for disappointment
The importance of giving a f*ck
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Resources: https://www.amazon.co.uk/How-Enjoy-Your-Life-Job/dp/0749305932
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Feb 13, 2023 • 1h 1min
Episode 54: The Right Way to do Risk Management with Alex Sidorenko
In this episode of The Thinking Leader, Marcus Dimbleby talks with Alex Sidorenko, CEO of Risk-Academy and an experienced risk management consultant.
Risk management is an integral part of decision making in businesses and organizations. It involves the identification, assessment, and prioritization of potential risks in order to minimize their impact.
Effective risk management is absolutely crucial for the success and sustainability of a business or organization. The future success of a company or organization depends on their ability to effectively manage risk.
In this episode you will learn:
Why companies should be managing risk, not avoiding it
How your organization should be assessing risk
Why it is important to have a plan for every possible outcome
How taking on additional risk could increase your market share
For more information about this episode head to:
https://2022.riskawarenessweek.com/
https://charity.riskawarenessweek.com/
https://www.youtube.com/@riskacademy
https://riskacademy.blog/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Feb 6, 2023 • 29min
Episode 53: Steer Clear of the Titanic Effect
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about The Titanic Effect and how it can lead to major problems in your organization.
The Titanic Effect refers to the idea that there is often more to a situation or problem than meets the eye. Just like an iceberg floating in the ocean, only a small portion of it is visible above the surface, while the majority is hidden below. Similarly, in organizations, the surface level issues are often just symptoms of deeper underlying problems.
The Titanic effect is a well-known example of this concept, where the sinking of the Titanic was not just caused by the visible iceberg, but by several factors, including inadequate safety procedures, poor communication, and a lack of leadership. In order to address these types of problems effectively, organizations need to shift towards a more learning culture, with fast feedback mechanisms in place and a focus on the middle ground. This requires strong leadership and a willingness to confront the truth, rather than allowing tyranny to feed on lies and silence.
In this episode you will learn:
What is the Titanic Effect
How Pre-Mortem Analysis can help prevent the Titanic Effect
Why organizations need to adopt a learning-focussed culture
The importance of Psychological Safety in your business
How weak and tyrannical leadership can cause companies to fail
For more information about what was discussed in this episode head to :
RMS Titanic - https://www.britannica.com/topic/Titanic
Satisficing - https://www.investopedia.com/terms/s/satisficing.asp#:~:text=Satisficing%20is%20a%20decision%2Dmaking,effort%20when%20confronted%20with%20tasks
Learning Organization - https://en.wikipedia.org/wiki/Learning_organization
Costa Concordia - https://www.britannica.com/event/Costa-Concordia-disaster
Dr. Jordan Peterson - https://www.jordanbpeterson.com/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

21 snips
Jan 30, 2023 • 59min
Episode 52: How Big Things Get Done with Professor Bent Flyvbjerg
In this episode of The Thinking Leader Bryce Hoffman and Marcus Dimbleby talk with Bent Flyvbjerg, the world's leading megaproject expert, economic geographer, and the first BT Professor at Oxford University.
They discuss the problem with big projects and small projects. They explore the ‘iterate and simulate’ process and how it can help navigate the early stages of a project. They discuss the psychology behind why we are hardwired to jump into projects without fully considering all potential risks and pitfalls.
Bent explains the planning fallacy and how its concepts can impact our ability to accurately estimate the duration and cost of a project. He also goes into detail about the concept of continuity and the value of experience when it comes to managing projects. Bent, Bryce and Marcus also touch on the topic of power bias and how it can amplify cognitive bias, and discuss strategies for mitigating these biases and ensuring that projects are successful.
In this episode you will learn:
How to use the iterate and simulate process to navigate the early stages of a project
Why we are hardwired to jump into projects without considering risks
The planning fallacy and how it impacts project management
How continuity and experience can give you an advantage in identifying problems and finding solutions
How power bias can amplify cognitive bias and learn strategies to mitigate it
Find more information on Bent’s book, How Big Things Get Done, here: https://www.penguinrandomhouse.com/books/672118/how-big-things-get-done-by-bent-flyvbjerg-and-dan-gardner/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jan 23, 2023 • 37min
Episode 51: ChatGPT and the Future of Education
In this episode of The Thinking Leader, Bryce Hoffman, Marcus Dimbleby, and show producer James Burtt discuss Artificial Intelligence and the impact it will have on the future of education.
ChatGPT is the fastest growing tech platform ever, with over 1 million registered users in just 5 days. Many children are already using ChatGPT to do their homework for them, which presents new challenges for teachers but also brings new opportunities.
They discuss the issues with the current education system, and how AI can both hinder and improve the modern classroom. They also consider the processes required to fully integrate AI into modern society.
In this episode:
What is ChatGPT
How ChatGPT is being used currently
How AI can be utilized effectively in the current education system
Why teachers can be the blockers or unlockers for AI in education
Bryce’s Forbes article: https://www.forbes.com/sites/brycehoffman/2022/12/11/the-future-of-ai-is-finally-here--and-a-lot-of-people-are-going-to-be-out-of-a-job/
https://openai.com/blog/chatgpt/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jan 16, 2023 • 36min
Episode 50: Best Guest Lessons
In this episode of The Thinking Leader, Bryce Hoffman and show Producer James Burtt celebrate 50 episodes.
Bryce talks about his background as a journalist and how the experience provided him with valuable insights into the inner workings of businesses and industries. He also discusses the decision to leave journalism and how podcasting has allowed him to continue his curiosity and learning through interviews with experts in their fields.
Bryce loves how podcasting gives him the opportunity to share knowledge and ideas with an audience, and looks forward to continuing to bring thought-provoking content in the future.
Listen to the conversations mentioned in this episode:
Alan Mullaly on Leadership in Times of Crisis
Part 1 of Allan Mullaly’s BPR process
Gary Klein on Using Premortem Analysis
Dave Snowden on Decision Making in Chaotic Scenarios
Captain David Marquet on How To Lead Effectively
Michael Kleeman on What The Human Race Has Built is Sub-Optimal
Rose Fass on Chocolate Conversations
Justin Foster on Coaching Leaders to make Real Change
Rebecca Harding on The Weaponization of Trade
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
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