The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
4 snips
Dec 8, 2022 • 30min
Leadership Lessons To Help Guide You To Excellence
In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the "management guru industry" he single-handedly invented. He's out with yet another co-authored book with Nancye Green called — Tom Peters' Compact Guide to Excellence. More About Tom Peters TomPeters.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.
Dec 7, 2022 • 24min
How Modern Marketers Earn Trust Today
In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust The Content Fuel Framework: How to Generate Unlimited Story Ideas Storyfuel.co TheConvoy.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Dec 1, 2022 • 32min
Finding Your Voice And Using It To Make Ridiculously Good Content
In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She's the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition. More About Ann Handley: AnnHandley.com MarketingProfs.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.
Nov 30, 2022 • 24min
Simple Lessons In Never Giving Up
In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in combat. Martha deployed six times to the Middle East and Afghanistan, flying 325 combat hours in the A-10 attack plane, earning the Bronze Star and six air medals. She's the author of the book — Dare to Fly: Simple Lessons in Never Giving Up. More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Nov 25, 2022 • 25min
A How-To Guide On Getting Inside Of A Customer's Brain
In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. More About Nancy Harhut: Connect with Nancy on LinkedIn Connect with Nancy on Twitter HBT Marketing Get a copy of her book — Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment
Nov 23, 2022 • 25min
An Action Plan For Embracing Change
In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. More About Jason Feifer: JasonFeifer.com Connect with Jason on LinkedIn Connect with Jason on Instagram More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment
Nov 17, 2022 • 24min
Effective Ways To Differentiate And Scale Your Business
In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3 years. More About Debbie Howard: SeniorLivingSMART.com Connect with Debbie on LinkedIn More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.
Nov 16, 2022 • 23min
How To Unleash Your Best Ideas And Create More
In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined "stARTistry," the art of creative initiative. She's the author of the book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas. More About Becky Blades: BeckyBlades.com Get a copy of her book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas Learn More About Strategy First: DTM.world/grow Take The Marketing Assessment: Marketing Assessment
Nov 10, 2022 • 23min
Why Email Marketing Is (Still) Important In 2022
In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. More About Laura Goldberg: Connect with Laura on LinkedIn ConstantContact.com Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
11 snips
Nov 9, 2022 • 22min
The Secret Sauce For Smarter Marketing Execution
In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She's also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. More About Clare Price: Download a free chapter of her new book Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
