The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Jul 21, 2022 • 25min
The Rising Importance Of Images In Google Search
In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB and SAAS marketplaces. He is also assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada. More About Mike Blumenthal: Nearmedia.co Send Mike an email – mblumenthal@nearmedia.co Connect with Mike on Twitter Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
Jul 20, 2022 • 23min
A Guide To The Future Of Virtual Meetings And Events
In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. More About Mark Kilens: Twitter LinkedIn Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
Jul 14, 2022 • 24min
Automating Your Webinars The Engaging And Delightful Way
In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. More About Melissa Kwan: Connect with Melissa on LinkedIn eWebinar.com Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
Jul 13, 2022 • 25min
How To Get More Done By Doing Less
In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is the author of 'Get Different', 'Fix This Next', 'Clockwork', 'Profit First', 'The Pumpkin Plan' and 'The Toilet Paper Entrepreneur'. His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. More About Mike Michalowicz: His latest book — Clockwork, Revised and Expanded: Design Your Business to Run Itself Clockwork.life Mikemotorbike.com Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the HubSpot Podcast Network and Semrush.
Jul 7, 2022 • 24min
The Way To Raise Your Prices Without Losing Customers
In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. More About Jeb Blount: His brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. JebBlount.com Salesgravy.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.
Jul 6, 2022 • 22min
10 Key Areas That May Be Holding Your Business Back
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. If you're a long-time listener, you know that my point of view is strategy before tactics. In this episode, we're going to focus on the 10 key areas that may be holding your business back. These aren't just 10 tactics — we're going to dive into on these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business. Resources I Mention: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.
Jun 30, 2022 • 24min
What It Means To Humanize A Brand (And How To Do It Well)
In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. More About Jacqueline Lieberman: Learn more about Jacqueline's company: BrandCrudo Jacqueline's podcast: Uncooked Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.
Jun 29, 2022 • 13min
2 Out-Of-The-Box Ways To Generate Referrals
In this episode of the Duct Tape Marketing Podcast, I’m wrapping up the final part of a five-episode series where I’m covering one of my favorite topics: referrals. Here, you can listen to the first episode, second episode, third episode, and fourth episode of the Referral Generation series. Resources I mention: The full Referral Generation series: The first episode: 7 Appro aches To Help You Generate More Referrals The second episode: 3 Types Of Referral Offers Every Business Needs The third episode: Grow With Your Customers By Serving Their Ecosystem The fourth episode: How To Build A Strategic Partner Network The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth The Referral Engine: Teaching Your Business to Market Itself Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.
Jun 23, 2022 • 22min
The Strategy Behind Building A Thriving Online Community For Your Brand
In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. More About Jenny Weigle: Her consulting practice — Jenny.community Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the Hubspot Podcast Network.
Jun 22, 2022 • 26min
The Key To Writing A Must-Read
In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. Aj is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First, The Pumpkin Plan, Fix This Next, and their latest, Get Different. She has her own book now called — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own. More About AJ Harper: Her book — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own Top 3 Book Workshop Use code DUCTTAPE to get 50% off her self-directed course called Test Drive Your Content on her website: AJHarper.com Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by Drip and the Hubspot Podcast Network.
