The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Dec 28, 2023 • 21min
Decoding the Top 5 Marketing Trends of 2024
The podcast explores the top 5 marketing trends for 2024, including the significance of AI in daily operations, the shift in search engine dynamics, the integration of AI tools with video creation, the importance of building trust to acquire data, and the need for personalized interactions in a competitive landscape.
Dec 21, 2023 • 20min
The Negativity Fast: How a Simple Practice Can Transform Your Life
Renowned B2B sales expert, Anthony Iannarino, shares transformative insights from his book 'The Negativity Fast.' He discusses practical strategies to eliminate negativity, boost positivity, and redefine success. Learn about the power of gratitude and cognitive behavioral techniques for reshaping beliefs. Discover the profound effects of acts of kindness on personal well-being.
Dec 20, 2023 • 15min
Service Revolution
This podcast explores the revolutionary concept of productizing services, transforming expertise into scalable products. It discusses the evolution of service marketing, scaling with clarity, achieving profitability beyond expectations, and overcoming diverse challenges. The benefits of having a proven process are emphasized, including shorter sales cycles and higher profit margins. Effective communication, targeted marketing, and standardization are highlighted as strategies for productizing services. The podcast also introduces a show focused on prioritizing and taking action, sponsored by the Yap Media Podcast Network.
Dec 19, 2023 • 13min
Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions
This podcast discusses the importance of a clear marketing strategy and introduces five key questions that businesses should be able to answer. It explores how to align marketing with business goals, choose the right platforms, and develop necessary capabilities for successful execution. The episode emphasizes the need for focused efforts and measuring success with defined KPIs. Join this episode to simplify marketing and set the stage for unmatched success.
Dec 14, 2023 • 22min
From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance
Jennifer Watson, healer and high-performance coach, shares transformative insights on morning rituals, leadership mastery, and optimal health. Emphasizing sunlight exposure and breathwork, she unveils a practical guide for stress reduction and mindset mastery. Watson explores the transformative power of outdoor exposure and mindful practices, merging stress reduction, mindset mastery, and physical well-being for holistic leadership excellence.
Dec 13, 2023 • 25min
Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making
Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab, discusses merging mysticism, marketing, and making. The episode explores unlocking creativity through strategic questions, turning anxiety into innovation, and integrating head and heart in the creative process. Tune in for practical tips on building a people-centric culture and navigating the dynamics of work and creativity.
Dec 12, 2023 • 20min
Generating Leads in Professional Services: Proven Tactics You Can't Ignore
Learn about the unique challenges of marketing in professional services and how to avoid seven deadly marketing mistakes. Explore the importance of having a clear vision, narrowing your focus, and embracing your uniqueness. Discover strategies for lead generation, building trust, assessing cost, and increasing visibility. Dive into the power of strategic partnerships and the value of workshops and content creation.
Dec 7, 2023 • 21min
Building a people-centric culture: from employees to contributors
Kai Anderson, a seasoned strategist and leader of workforce transformation at Mercer, discusses the transformative shift from employees to contributors in the people age, the new rhythm of work, evolving leadership styles, and the dynamics of the great resignation, offering valuable insights on building a people-centric culture in the ever-evolving landscape of work.
Dec 6, 2023 • 24min
Mastering Growth Momentum: Unveiling Your Agency's True North
Frank Cowell, speaker and entrepreneur, discusses the importance of a clear strategic direction, overcoming growth blockers, and mastering growth momentum. He emphasizes the power of intimate knowledge about your audience and advocates for owning a specific niche. He introduces the concept of identifying the number one blocker to growth and addressing it in quarterly cycles.
Dec 5, 2023 • 12min
Fractional CMO: Reinventing Marketing Strategies
The podcast explores the trend of fractional CMOs and their impact on marketing agencies and business owners. It discusses the benefits of hiring fractional CMOs, the role of a CMO in an organization, and the cost comparison with full-time CMOs. The podcast also emphasizes the importance of developing strategic marketing plans, understanding the customer journey, and the value of Shopify partnership. Additionally, there is a promotional segment for the Young and Profiting Podcast.
