The Duct Tape Marketing Podcast

Service Revolution

Dec 20, 2023
This podcast explores the revolutionary concept of productizing services, transforming expertise into scalable products. It discusses the evolution of service marketing, scaling with clarity, achieving profitability beyond expectations, and overcoming diverse challenges. The benefits of having a proven process are emphasized, including shorter sales cycles and higher profit margins. Effective communication, targeted marketing, and standardization are highlighted as strategies for productizing services. The podcast also introduces a show focused on prioritizing and taking action, sponsored by the Yap Media Podcast Network.
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