The Product Podcast

Pricing is one of the most important skills a Product Manager needs to have. Whether it be pricing a new product, service launch, pricing an upgrade or just thinking about price cuts to stay competitive. In this talk, Aditya Vikram Bhuwania discusses how to understand how top firms think about pricing, various pricing strategies, architecture and implementation. He talks about the importance of pricing, different pricing strategies as well as price setting and architecture.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

In this talk, Matt Wolf, Product Manager at StubHub, talks about the stages of companies, small and large company teams, key differences in company size, and how to understand the Product Manager role based on company size. He gives insight on what the company needs are at different stages, how to think about your career arc and where you want to be over the long term. From this talk, you can learn how to think strategically about your career path and company size.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Product management is about creating change. Metrics are the guideposts that help us ensure that the changes we make are leading to the results we want. They let us forecast, provide early warning signals, and create incentives for action. In this talk, Meghan Cochran, former Product Manager at Sephora, discusses designing good metrics, gaining alignment among a broad range of stakeholders, and communicating progress effectively. She talks about the trade-offs of looking at rates & ratios vs. absolute numbers, and funnels, cohorts, and other fascinating and exciting measures of success.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Neha talks about a few projects she worked on for the visually impaired. The first was in collaboration with TechBridgeWorld, an organization that facilitated the implementation of accessible technologies for developing communities. The second was during her time at Google Maps. Neha Rathi is the primary front end developer for Flow, Sidewalk Labs' mobility subsidiary. Prior to joining Flow, Neha worked on Google Maps in San Francisco. She was responsible for the "popular times" feature as well as keyboard exploration, a screen-reader-compatible tool that makes Maps more accessible for visually impaired users.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

People don’t want to buy a quarter inch drill. They want a quarter inch hole. This is a profound insight. Customers don't want products, they want solutions to their problems. All great products are built around profound insights. In this talk, Rakesh Goyal, Product Manager at Google, shares some examples of successful products and the foundational insight or ‘secret’ as Peter Thiel would like to call it on which they were built. Through some examples Rakesh will get you started with developing an intuition for discovering foundational insights upon which you can build your next product. Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Increased competition and higher customer expectations are forcing modern product management teams to up their game to keep pace. In this talk, Richard White, CEO of UserVoice, discusses how product leaders are leveraging customer feedback, collected across the organization, to inform how they build the best product possible in the shortest amount of time. Richard White is Co-founder and CEO of UserVoice. During his time at the helm, starting in 2008, UserVoice has expanded from a small, virtual operation to a company with bi-coastal teams in San Francisco, CA and Raleigh, NC. Richard’s foundational expertise lies in UI design & UX and he has made notable contributions to the startup community through his involvement as an early member of both Founder’s Network and Young Entrepreneur Council (YEC). He speaks at conferences around the world on various topics, including entrepreneurship, UX design, and the critical importance of putting customers at the center of building products.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He also gives practical insights that create user habits that stick and actionable steps for building products that people love.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Product Manager approaches things differently depending on the project, team and size of the company. Shaun Seo from Google talks about the differences in Product Management approaches at big and established companies like Google and GoDaddy, and small startups. He discusses how you can define your role and responsibilities, understand the required granularity of insights and choose the right frameworks.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Mike Goos talks about how to define your role on the product team and perform a personal gap analysis. He discusses how you can take ownership while not stepping on toes and the 4 pillars of product management, which are marketing, business, technical and communication style. He also gives recommendations for helpful tools and supplemental training.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Curious about what it takes to build Search products? Product Manager at LinkedIn gives an overview of the search and discovery problem, and presents LinkedIn’s approach to navigating and exploring its economic graph using search technologies. She also highlights how LinkedIn uses machine learning to model user intent, understand user query, and rank search results to deliver personalized experiences.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here