

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Nov 2, 2020 • 46min
ACTivation Nation Ep03: Gop Rao of MindTickle
Sales readiness as a business support category is driving companies to new heights, faster... MindTickle's learning platform and gamification is at the vanguard of that, and Chief Strategy and Marketing Officer Gop Rao talks with host Matt Benelli about the internal mechanisms of success, the re-definition of 'sales team', and the future of sales enablement.

Nov 2, 2020 • 42min
ACTivation Nation Ep04: Author Dano Ybarra
2020 has shown us to accent one word in Dano Ybarra's book "Guiding Your Raft - 17 Lessons in Leadership to Safely Guide Your Business through Calm & Tumultuous Waters". Dano tells host Matt Benelli how a Mom's encouragement powered the confidence to become an accomplished and well-known business leader with Adobe and consultant to Steve Jobs.

Nov 2, 2020 • 24min
How to Succeed at Achieving Your Goals
Mike Montague interviews Kevin Shulman on How to Succeed at Achieving Your Goals. Get Kevin's new book at: https://shop.sandler.com/category/books In this episode: Best attitude, behavior, and technique to succeed at achieving your goals Now is the perfect time to focus on your goals Don’t start with business goals – start with these instead Can setting goals hurt you when you don’t reach them? How to determine the “right” number of goals to set Reward yourself for hitting partial goals Writing your goals down formally makes a huge difference in the outcome What are you going to have to give up to create the time it takes to work on your goals? Create big goals, but break them down into small ones that are easier to achieve Replace the elephant with a herd of deer Have an accountability partner for your goals Kevin’s story of meeting Dave Sandler Who can you make a part of your plan? Get Kevin's new book at: https://shop.sandler.com/category/books The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Oct 30, 2020 • 5min
How to Succeed at Sandler Rule #43 - You Don't Learn How to Win By Getting a Yes; You Learn By Getting a No
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Oct 26, 2020 • 28min
How to Succeed at Selling With Love
Mike Montague interviews Jason Campbell, Host of Impact at Work and Superhumans at Work, a Mindvalley Podcast. Author of Upcoming book on Selling with Love, on How to Succeed at Selling with Love. Find Jason Campbell at: https://www.linkedin.com/in/jasonmarccampbell/ Find MindValley at: https://www.mindvalley.com/business/ In this episode: Best attitude, behavior, and technique for succeeding at selling with love The opposite of love is not hate Four Attitudes people will apply when making sales Emotions cause people to take action Don’t fake it till you make it: Do this instead The five loves of selling Ask yourself this question: What values would you add to your product/service to make it worth 10x the cost now? Find MindValley at: https://www.mindvalley.com/business/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Oct 23, 2020 • 5min
How to Succeed at Sandler Rule #42 - A Winner Has Alternatives; A Loser Put All Their Eggs in One Basket
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Oct 19, 2020 • 25min
How to Succeed at Being Indistractable
Mike Montague interviews best-selling author, Nir Eyal, on How to Succeed at Being Indistractable. Find Nir Eyal at: https://www.nirandfar.com/ In this episode: Best attitude, behavior, and technique to succeed at being indistractable External and internal triggers that distract us How to deal with the uncomfortable internal triggers Being indistractable affects all aspects of your life for the better Turn distraction into traction by planning your day Do you prioritize what is easy over what is important? Stop using to-do lists— use timeboxing instead Measure yourself based on input NOT output Turn your values into time Make time in your day to reflect Find Nir Eyal at: https://www.nirandfar.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Oct 16, 2020 • 4min
How to Succeed at Sandler Rule #41 - There Are No Bad Prospects, Only Bad Salespeople
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Oct 12, 2020 • 19min
How to Succeed at Better Selling through Storytelling
Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling. Find John Livesay at: https://johnlivesay.com/ In this episode: Best attitude, behavior, and technique to succeed at better selling through storytelling Turn a case study into a case story and people will listen and remember you The key to dealing with rejection is, don’t reject yourself or what you’re selling “No” now doesn’t mean “no” forever Make your customer the hero in your stories Four points to the story: 1) Expository - Who, what, where, when 2) Problem – Tell the customer’s problem as part of the story 3) Solution – How you fixed the problem 4) Resolution – What life is like for the customer after your solution Closing question: Does that sound like a journey you’d like to go on with us? The more empathy you have for the problem the more the client thinks you can solve it Tell your story of origin, your company’s story of origin and then what you’re selling John’s definition of success What are you willing to do that the competition isn’t? Find John Livesay at: https://johnlivesay.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Oct 9, 2020 • 5min
How to Succeed at Sandler Rule #40 - Fake It 'Til You Make It
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/