The In Search SEO Podcast
Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.
Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.
Latest episodes
Jun 25, 2019 • 1h 8min
In Search SEO 32: On the Health of Local Search – From Reviews to Spammy Listings
Leading local SEO expert Mike Blumenthal joins the show to discuss:
· The importance of local SEOs having a sound paid search program
· What’s the reality of Google monetizing Google My Business?
· The role of review content in local ranking
Plus, we look at how Google has added a layer of topical depth to the SERP!
Jun 18, 2019 • 1h 8min
In Search SEO 31: Black Hat SEO: Looking Beyond the Taboo
Craig Campbell joins the podcast to discuss the taboo topic of black hat SEO:
· Exploring the lines between black hat and white hat SEO
· Is there a time and place for black hat SEO tactics?
· Does black hat SEO deserve its bad reputation?
Plus, we look at a new level of customization on the Google SERP!
Jun 11, 2019 • 59min
In Search SEO 30: Building Your E-A-T (Expertise, Authoritativeness, & Trustworthiness) Profile
Alli Berry joins the show to share her expertise on E-A-T:
* Defining the difference between expertise, authoritativeness, & trustworthiness
* Concrete ways you can build your E-A-T profile
* Building author credibility in creative ways
Plus, we discuss some initial data coming out of the June 2019 Core Update!
Jun 4, 2019 • 48min
In Search SEO 29: The Right Language for the Right UX
SEO & UX expert Stoney deGeyter joins The In Search SEO Podcast to share his wisdom on:
* Creating language that aligns to Google's intent targeting
* How to create language for a UX fit for both traditional & voice searches
* Where UX and language fit within Google's algorithm
Plus, we look at who wins and who loses with the addition of favicons to the mobile SERP!
May 28, 2019 • 1h 4min
In Search SEO 28: How to Analyze & Approach Google’s Algorithm Updates
SEO experimenter extraordinaire Dan Petrovic joins The In Search SEO Podcast to discuss:
· What’s new with Google’s algorithm
· Not getting caught up with Google’s confirmed updates
· The best way to deal with a Google algorithm update
Plus, we take a hard look at Google's (relative) inactivity to see if something big is heading our way!
May 21, 2019 • 57min
In Search SEO 27: The Power of the Full Stack Writer for Your SEO & Marketing
Content and SEO expert Kameron Jenkins joins the In Search SEO Podcast to discuss:
· The upside of a full stack content writer over a content specialist
· How to find your writing Zen when creating multiple types of content
· How content marketers can navigate through their knowledge gaps
May 14, 2019 • 1h 12min
In Search SEO 26: How to Effectively Build Local Links
Local link building expert Garrett French comes on the show to discuss:
* How to build local relationships for local link building
* How to target local sites for link outreach
* How to ensure your local link building campaigns align to the local environment
May 7, 2019 • 49min
In Search SEO 25: Mastering the Consumer's Search Journey with Intent Analysis
Jeannie Hill of Hill Web Creations joins the show to discuss:
* Using intent analysis to guide the user's path towards conversion
* Seeing the full intent picture by considering brand bias
* Why small brands should target "intent gaps"
Apr 30, 2019 • 42min
In Search SEO 24: Best Practices When Utilizing Google Ads Automation
CallRails’s Zack Bedingfield joins the show to discuss:
· What works best when using Google Ads automation
· What to consider before utilizing automation within Google Ads
· Where the future of ad automation is taking us
Apr 16, 2019 • 43min
In Search SEO 23: What Local Google Features Are We Too Easily Passing Over?
Niki Mosier of Seer Interactive joins the show to talk about:
· The local SERP features we’re all forgetting about (& how to take advantage of them)
· How to go about utilizing Google Posts
· UTMs for tracking local feature progress
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