The In Search SEO Podcast

The one & only Aleyda Solis joins the show to share the ins and outs of SEO consultancy: · How to truly understand your clients & build lasting success · How to build healthy relationships with clients · Why specialization is a must Plus, we look at what you should REALLY be doing with zero-click searches!

Matthew Woodward joins the podcast to discuss how to boost your blog's performance: * Fashioning your blog's identity &the journey towards finding your niche! * How to stay in touch in order to pick up the right topics for your blog * Links... on-page optimization... where does SEO fit into the success of your blog? Plus, are Google's core updates a distraction from Gooogle's unconfirmed algorithm updates?

PPC expert and Klientboost founder, Johnathan Dane, joins us to discuss: · How to set up your landing pages for Google Ads success · What Google Ads copy mistakes matter & which don’t · How to design your landing pages for Google Ads conversions! Plus, we dive into how Google knows which content is and is not high quality for a specific vertical!

Anton Shulke joins the podcast as we go behind the scenes of webinar creation: · What makes an SEO webinar engaging? · What goes into creating a webinar? · Which kinds of guests make for the best webinar? Plus, learn how to start building some serious SEO knowledge without spending a ton of time doing it!

The renowned Barry Schwartz joins the show to discuss his thoughts & feelings on: · The state of the SEO industry · The real and imaginary problems facing Google & how it moves forward · Danny Sullivan’s move to Google, how to deal with ‘SEO negativity’, & how the SEO community has changed Plus, why gaming Google only means Google is gaming you!

SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine: · How Google’s move towards becoming a discovery engine impacts content creation! · How to create a content strategy that matches Google’s desire to guide users in all-new ways! · What is a ‘content mindset’ and why having one is a must these days? Plus, we breakdown the insane levels of rank fluctuations that came out of the unconfirmed July 2019 Google update!

CRO maven (& table tennis champ) Dave Hyman joins the show to offer his prolific advice on how to make sure your site converts well: · What stops users from converting? · How to discover the reasons your site is not converting · Which technical considerations matter most as far as conversions are concerned? Plus, we take a look at why Google is running away from links as fast it can! (Disclaimer, links are still super important!)

Video marketing expert Itamar Blauer joins the show to offer his insights on how to best optimize your videos for the Google SERP: · The foundations of optimizing your videos: The ‘must-dos’ no matter what! · How to get your videos to win both on YouTube and on the Google SERP! · Getting past video creation hurdles! Plus, we tell you why you should have entities on the brain (for your SEO strategy)!

Igal Stolpner joins the show to offer some seriously substantial advice to help you deal with your SERP competitors: · How to decide which competitors are worth be worried about · Tips & techniques for knowing the competition qualitatively · How to be both effective & innovative when crafting an SEO strategy that considers the competition Plus, we look at a change in the length of Featured Snippets & what it means for your site!

The always enlightening and entertaining Greg Gifford joins the show to discuss: • Must-know tips when creating Google Posts • Leveraging Google Posts to promote your business • Mistakes to avoid when creating Posts & using the Local Panel's Q&A feature Plus, we take a look at the need for uniformity within the SEO industry.