Used Car Dealer Podcast

Used Car Dealer Podcast
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Jul 14, 2021 • 18min

UCDP Ep #30 - Auto Marketing with Ilana Shabtay of AutoLeadStar

In this episode of the Used Car Dealer podcast, Zach Klempf interviews Ilana Shabtay the Director of Marketing at AutoLeadStar and a podcaster herself on the Inside Auto Podcast. Ilana discusses with Zach how dealers have adapted their marketing of used cars, best practices and not-so-good practices with dealer marketing, and other hot topics in the used car marketplace. Some of the questions asked include: Q) 2021 was been a roller coaster of a year for dealers, talk to me about what you observed from your lens at Auto Lead Star on the way dealers shifted and changed their inventory/brand marketing? Q) What are some of the most common dealership marketing mistakes you have seen this year? Q) Let’s move onto what some of the most successful dealers are doing differently when it comes to marketing their dealership and inventory? (ex- Case Study or dealer your team has worked with) Q) What advice do you have for used car dealers when it comes to getting started developing a winning marketing strategy? Q) Why is a “customer buying experience” so important? Q) Two auto trends have taken mindshare last year and wanted to get your thoughts on them: online dealers like Carvana and Vroom who have gone public and subscription services for automotive. What are your thoughts on these two trends? Q) What are your predictions for the rest of 2021 and what’s coming down the pipeline? Q) Futures question, what are your thoughts on EV vehicles and their impact on the traditional dealer model? (Saw your podcast w/ Matt at Shift Digital on this subject) Q) Lastly, what is Auto Lead Star doing that uniquely helps market and sell used cars? Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast Read the transcribe of this episode - https://blog.sellyautomotive.com/blog/auto-marketing-with-ilana-shabtay-of-autoleadstar
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Jul 5, 2021 • 22min

UCDP Ep #29 - Bob Voltmann of the National Independent Automobile Dealers Association (NIADA)

In this episode of the Used Car Dealer podcast, Zach Klempf interviews Bob Voltmann the CEO of the National Independent Automobile Dealers Association (NIADA). Since joining NIADA, Voltmann has led new initiatives to bring even more value to associate members and partners. Bob discusses what it was like to join NIADA during the pandemic and upcoming in-person NIADA conference in Texas. This is an episode you will not want to miss! Some of the questions asked include: Q) Talk to me about what it was like to start at the NIADA in October 2020 working with used car dealers as the pandemic was ongoing; what was the experience like? Q) 2021 has been a roller coaster of a year for the auto industry, talk to me about what you observed from your lens at the NIADA?Q) What are your biggest initiatives this year (as an association) when it comes to issues that directly impact used car dealerships? Q) For dealers listening, discuss the importance of joining an association, and how it can help them become successful? Q) What are your thoughts on online dealers like Carvana or Vroom and their model?Q) Futures question, what are your thoughts on EV vehicles and their impact on the traditional dealer model? Q) What are your predictions for the rest of 2021 and what’s coming down the pipeline? Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast Read the transcribe of this episode - https://blog.sellyautomotive.com/blog/interview-with-bob-voltmann-the-ceo-of-the-niadaNIADA Conference - https://www.niadaconvention.com/
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May 18, 2021 • 18min

UCDP Ep #28 - Justin Davis of BacklotCars (Acq. KAR Global) on Online Wholesale & Used Cars

In this episode of the Used Car Dealer podcast, Zach Klempf interviews Justin Davis Co-Founder of BacklotCars which was recently acquired by KAR Global a publicly traded company. Since joining KAR, Davis has led the successful integration of BacklotCars and TradeRev, combining all U.S. users onto one streamlined platform and digital dealer-to-dealer marketplace. Davis and his team lean in to their entrepreneurial roots, aiming to deliver a simple and intuitive solution that helps dealers conveniently sell and buy used vehicles on their own schedule, with most deals closing in under one day. Some of the questions asked include: Q) So let’s get started and for those of us listening talk about how you got into the car business and the experiences that led you to found BacklotCars? Q) How impactful was coming out to the Bay area and participating in the 500 startups program for your companies growth? Q) 2020 was a roller coaster of a year for dealers, talk to me about what you observed from your lens at BacklotCars and the way dealers shifted to wholesale 100% online? Q) How does Backlot’s platform differentiate from online wholesale competitors? Q) Post 2021, do you see in-person versus online wholesale coming back for dealers?  Q) What advice do you have for independent dealers when it comes to getting started working with an online wholesale company like Backlot? Q) Two auto trends have taken mindshare last year and wanted to get your thoughts on them: online dealers like Carvana and Vroom who have gone public and subscription services for automotive. What are your thoughts on these two trends? Q) What are KAR Global’s predictions for 2021 and what’s coming down the pipeline? Q) What has BacklotCars’ integration into KAR Global been like from a process standpoint? Q)What is BacklotCars doing that uniquely helps independent dealers? Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast Read the transcribe of this episode - https://blog.sellyautomotive.com/blog/justin-davis-of-backlot-cars-on-online-wholesale-and-used-cars
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Apr 28, 2021 • 12min

UCDP Ep #27 - Nathan Fox on Used Car Inventory and Merchandising in 2021 + SnapLot 360

In this episode of the Used Car Dealer podcast, Zach interviews Nathan Fox of Cox Automotive who is the Senior Director of Business Development for Cox Automotive’s Inventory Management Solutions brands which include vAuto and Kelley Blue Book Instant Cash Offer. In this role, Nathan leads the development of all inventory merchandising solutions. His primary focus is helping dealerships grow their business by having all the data and tools they need to ensure their inventory investments pay off.  In this episode, they discuss a variety of topics around inventory and merchandising as well as the launch of SnapLot 360 for vAuto. Some of the questions asked include:Q) The current inventory shortage is arguably the biggest challenge facing most dealerships right now.  Your team doesn’t produce inventory, but as I understand it, you’re working to help dealers sell the units they have at the best possible price.  Tell me more about that connection between merchandising and the inventory shortage?Q) Why is inventory management software so crucial for dealers, especially during these times? Q) What are your predictions for the rest of 2021 for the used car market? Q) You recently announced a new imaging tool that’s been incorporated directly into vAuto’s new and used car inventory management platforms.  Explain how this technology works and why it’s valuable to dealers?Is this technology or functionality unique in the marketplace?Who uses it within the dealership and how is it making their job easier and generating better results for the dealership?Why was it important to bring Snaplot360 into the vAuto Provision and Conquest platforms now?Q) As we come to a close, what final advice do you have for a dealership who’s starting to rethink their approach to merchandising?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcastRead the transcribe of this episode - https://blog.sellyautomotive.com/blog/nathan-fox-on-used-car-inventory-and-merchandising-in-2021
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Apr 12, 2021 • 30min

UCDP Ep #26 Social Media, Branding, Customer Buying Process, and "Why Buy from Us" for Used Car Dealers w/ Jason Harris

In this episode of the Used Car Dealer podcast Zach interviews marketer and podcaster Jason Harris out of Canada. Jason discusses how used car dealers can brand themselves, social media mistakes, "Why buy from us", and the customer buying process. Some of the questions asked include:Q1) 2020 was a roller coaster of a year for dealers, talk to me about what you observed from your lens in Canada and how dealers adapted since the pandemic? Q2) What are you seeing in 2021 in terms of digital marketing mistakes from dealers? Q3) You brand yourself with the color orange and have a very unique style for your social media presence. How should used car dealers think about building their brand and standing out from the competition? Q4) Why is the “Why buy from us” so important for a dealership?  Q5) What are some common social media mistakes you see dealers make? (and steps to avoid) Q6) Talk to me about generic autoresponders and why that’s not efficient? Q7) What are your predictions for 2021 for the auto industry? Q8) What are your 3 best nuggets (advice) for a small to mid-size dealer (whether Canada or US-based) running lean (inventory, staff) during these times?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast​
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Mar 26, 2021 • 14min

UCDP Ep #25 Carvana, Vroom, Digital Retail, CRM, & Used Car Marketplace w/ Steve

Steve is back for another episode of the UCDP where we catch up on hot industry topics including digital retail for used car dealers; Carvana and other public online used car dealers; as well as how the used car marketplace is performing in 2021. Some of the questions asked include:1. What has Steve been seeing in terms of recovery (2021) and used dealers starting to pick up momentum? 2. Steve, what are you seeing in terms of tax season activity, any pickup from the stimulus checks?  3. What are your thoughts on the sub-prime market for 2021?4.  Let’s revisit Carvana, Vroom, and how they fared in 2021?5. Are you (Steve) seeing used car dealers use digital retail?6. What are some best practices (from a CRM standpoint) you see successful dealers leverage?7. What are you optimistic about in 2021?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
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Feb 23, 2021 • 26min

UCDP Ep #24 Jeff Martin of TXIADA on the importance of dealer associations

Jeff Martin the executive director of the TXIADA sits down with Selly CEO Zach Klempf to discuss the importance of independent dealer associations as well as timely topics for used car dealers.Some of the questions asked include:1.  For those unfamiliar with TXIADA give us a high level about the size and impact of the TXIADA?  2. A lot of used car dealers are aware of IADAs but may not be members, why should they join an IADA and what does TXIADA do specifically for used car dealers in Texas?  3. What was 2020 like from the lens of an IADA director, what problems did you help dealers navigate?  4. How has Jeff seen used car dealerships evolve over the last 14+ years you’ve been running TXIADA?  5. Compliance is often overlooked by used car dealers or not taken as seriously as it should be, what have has Jeff learned about the importance of compliance for used car dealers?  6. What are Jeff's thoughts on online dealers like Carvana and Vroom?  7. What is Jeff optimistic about in 2021 for dealers?Read the transcribe - https://blog.sellyautomotive.com/blog/interview-w/-director-of-txiada-on-importance-of-dealer-associations  Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast​
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Jan 13, 2021 • 18min

UCDP Ep #23 ~ Interview with CEO of Cars.com Inc on Used Car Dealers Online Presence

In this episode of the Used Car Dealer Podcast, Zach interviews Alex Vetter the CEO of Cars.com in an insightful interview about small business, online presences, and the differentiation of Cars.com versus other auto marketplaces. Some of the other topics they discuss include: Q1) For those of us listening talk about how you got into Cars.com in the early days and eventually become the CEO? Q2) It’s been a roller coaster of a year for dealers, talk to me about what you have observed from your lens at Cars.com and the way consumers have interacted and purchased vehicles from dealerships? Q3) How has Cars.com’s strategy differentiated from other marketplaces like CarGurus or TrueCar? Q4) What have you guys been working on with the Dealer Inspire brand in terms of digital retail and allowing dealers to interface with consumers online? Q5) Talk about the amount of in-market shoppers that visit Cars.com monthly and how a small independent dealership can be competitive and be visible online (through Cars.com)? Q6) What are your thoughts on online dealers like Carvana and Vroom who have taken public markets by storm and subscriptions for automotive. Q7) What are some of your predictions for 2021 and what’s coming down the pipeline from Cars.com? Q8) What is Cars.com doing that uniquely helps independent dealers compete in the ultra-competitive used car marketplace? Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
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Dec 23, 2020 • 27min

UCDP Ep #22 - Interview with a Used Car Dealer Operator on Challenges and Success of 2020

In this special episode of the Used Car Dealer Podcast Zach and Steve talk with used car dealer owner and operator Michael Greer on the challenges and successes of 2020. This is the first retail dealer we have brought on the podcast and a very interesting episode. They discuss a variety of topics from vehicle acquisition and pricing during the pandemic to online car sales. Some of the topics they discuss include: 1. How Michael got into the car business and what's unique about his store   2. How has Michael's floor plan been impacted? 3. How has the way his store purchases inventory changed during the pandemic?  4. The impact technology has had on the way Michaels dealership operates  Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
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Dec 15, 2020 • 12min

EP #21 Jason Reaves on Buy Here Pay Here Auto Sales and BHPH Dealers

For this episode of the Used Car Dealer podcast, Zach interviews Jason Reaves who is the President of Wayne Reaves DMS and also a subject matter expert in BHPH. Zach and Jason discuss everything from the mistakes of new BHPH operators to the increased investment in the sub-prime marketplace. On the episode they discuss: - How Jason got into the car business and the fact that his father's BHPH store hired developers in the 1970s to build technology to create more efficiencies. - What Jason has observed from his lens when it comes to BHPH sales during the pandemic- How has technology (ex - software) evolved the way BHPH dealers operate their dealerships? - What are the most common mistakes that a new BHPH operator makes? - BHPH is becoming more and more compliance-driven, whether it’s battling with the Consumer Financial Protection Bureau (CFPB) or litigation on a local level, what are some of the best practices from a compliance standpoint Jason recommends for BHPH dealers- Jason's thoughts on new models like subscription and online dealers and whether they are trickling down to BHPH- More funds and sophisticated investors have got into the BHPH space, what are your thoughts on the increased investment (over the last 5 years) into the subprime marketplace; what’s that mean for smaller BHPH operators?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast

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