Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage. [2:41] Josh welcomes Brittany to Franchise Euphoria. [3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept. [10:35] Brittany discusses how her experience at DryBar primed her for creating Squeeze. [16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind. [24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is. [29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards. [31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations. [35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts. [37:03] If you want to learn more about Squeeze Massage, visit their website listed below. [38:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.indyfranchiselaw.com https://www.squeezemassage.com/ https://www.squeezemassage.com/franchising www.Facebook.com/squeezemassage www.Twitter.com/squeezemassage www.Instagram.com/squeeze https://www.linkedin.com/company/squeeze-massage

Yianni Kosmides is the CEO and co-founder of Apola Greek Grill, an Authentic Greek Grill based in California that is taking the US by storm with its truly authentic Greek gyro. Their work has been featured on Yahoo Finance, US News, Food Service Exchange and on TV’s ‘This is LA’ among other publications.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Yianni Kosmides, the CEO and co-founder of Apola Greek Grill. [2:24] Josh welcomes Yianni to Franchise Euphoria. [3:10] Yianni shares what inspired his family to open Apola Greek Grill. [7:10] Growing up, Yianni’s father acquired several restaurants across a variety of cuisine types, but the Apola was the first Greek concept in his family’s history. [11:10] Yianni gives an overview of the various food offerings that Apola features on their menu. [17:49] Apola has a variety of restaurant layouts including some traditional restaurant locations some drive through only locations. [22:43] Yianni shares the pros and cons of going into business with a family member. [26:05] Yianni explains what the transition from restaurant owner-operator for franchise owner is like. [31:33] Josh and Yianni debate where the ideal location for your first franchised location should be. [39:21] Yianni shares about the community partnerships Apola establishes with each new location they open. [41:32] If you want to learn more about Apola Greek Grill, you can visit their website listed below. [42:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.eatapola.com

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first two parts of this miniseries concentrates on proven viability for your franchise system. This is the third and final episode of the series focusing on scalability, and Josh is featuring an interview with Jim Donnelly, the CEO of the Restore franchise system which was recently ranked 113th on the Prestigious Inc 5000 list as one of the fastest growing companies in the US.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Jim Donnelly, the CEO of the Restore franchise system. [3:38] Josh welcomes Jim to Franchise Euphoria.  [5:18] Jim shares about his prior experience in tech industries and how he was able to successfully exit those endeavors. [6:24] Jim explains what his expectations were at the outset of franchising Restore and what his inspiration behind the business concept was. [10:26] For Jim, he realized that Restore had the potential to grow to a national scale once they started franchising and seeing success from expansion into really diverse locations. [15:02] Drawing on the data from previous locations, Jim and his business partners were able to target key markets for expansion. [21:29] While the idea of growing “just fast enough” seems like a difficult goal to achieve, Jim and his team has always done their best to stay just ahead of the curve. [22:03] At the time the interview was conducted, Restore had sold over 600 locations that are in development to open within the next four years. [27:48] Jim explains what the impact of working in a well-built out business has been like from the perspective of a business leader. [33:52] Josh and Jim discuss the impact of prioritizing your health by utilizing business concepts like Restore. [37:41] Jim makes the point that during the pandemic, society has been ultra-cognizant of people’s health, but he suggests taking that same energy for prevention and applying it to other common illnesses as well like cancer and diabetes. [41:19] Jim lays out his best advice for individuals looking to franchise their business. [43:27] If you want to learn more about Restore, you can visit www.Restore.com. [44:20] Josh recaps the interviews that have been covered in this series focusing on The Enduring Franchise System. [46:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  www.Restore.com https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-marketability-featuring-jamie-izaks-of-all-points-pr/ https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-data-and-analysis-featuring-tom-britt-of-towne-post-network/

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. This is the second episode of the series where and Josh is featuring an interview with Jamie Izaks, President and Co-Founder All Points PR, a PR company based in Chicago that focuses works specifically with emerging and growing franchisors.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Jamie Izaks, the President and Co-Founder of All Points PR.  [1:58] Josh welcomes Jamie to Franchise Euphoria.  [3:26] Jamie explains some of the methods All Points PR uses to position franchisors to get the best lead flow for their franchise systems. [6:48] All Points PR utilizes a mix of PR mediums to help their franchisor clients. [9:46] Jamie touches on some of the mistakes franchisors make in terms of creating effective branding and marketing campaigns. [13:46] Josh and Jamie debate how and where franchisors should target their marketing campaigns for growth strategies. [17:51] Jamie discusses how PR companies provide support to franchisors who are experiencing rapid growth at the outset and how they help them keep up with the demand. [24:24] Jamie explains how franchisors can set themselves up for healthier growth by holding back their number of locations towards the beginning of franchising. [29:42] Josh and Jamie discuss the significance and importance of being one of the first franchisees in a system. [31:03] Jamie discusses when it makes sense for a franchisor client to get in touch with a PR company. [32:50] If you want to learn more about AllPoints PR, you can visit their website listed below. [34:37] The next part of the DAMS acronym for a provably viable system is scalability which we will cover in next week’s episode. [35:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://indyfranchiselaw.com/podcast/growing-franchise-quality-pr-jamie-izaks/ https://indyfranchiselaw.com/podcast/working-challenges-franchising-quickly-ryan-junk-cyclebar/ www.AllPointsPR.com

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. For this first episode, Josh is featuring an interview with Tom Britt, the founder and CEO of the Towne Post Network franchise system, who shares his insight on the importance of gathering and analyzing data in your franchise system.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] This episode marks the start of a miniseries called The Enduring Franchise System, which will be broken into a four-part mini-series, the first of which focusing on what it means to have a provably viable franchise system. [1:56] Within that Provably Viable mini-series, Josh is featuring a series of interviews, the first of which is with Tom Britt who shared with Josh his experience surrounding the data and analytics within his own franchise system. [6:03] Josh introduces today’s interview guest, Tom Britt, the founder and CEO of Towne Post Network.  [7:01] Josh welcomes Tom to Franchise Euphoria.  [9:30] Tom shares about his background in data analysis which got its start in the late 90s. [12:38] Josh and Tom discuss why it’s important to rely on data rather than your feeling when making business decisions.   [14:12] In regard to your website, Tom emphasizes the importance of figuring out how people are landing on your site. [21:19] Tom discusses how they used data to set the foundation when he franchised Towne Post Network. [26:52] Tom explains what it took for him to get comfortable enough with the data he had gathered to decide he was ready to franchise his business. [30:12] Josh adds that the mark of a good franchise system is showing the ongoing value of being part of a system to their franchisees, and he believes one of the best ways to do this is to provide your franchisees with information that shows them how they can improve upon their business. [33:11] Tom highlights the benefits of free statistics provided by social media channels to business such as Instagram. [38:27] Josh and Tom discuss some of the tools you can use to help you manage your various social media accounts and collect data within them. [41:28] Tom explains the importance of using technology and CRM systems to manage your franchise, especially when you’ve just franchised your business. [47:44] Tom and Josh debate the importance of reach vs. engagement with your consumers. [50:20] Tom speculates on what the future of data collection looks like. [53:44] If you want to learn more about Towne Post Network, you can visit their websites listed below. [55:08] There is no substitute for having a really clear vision of what comprises your business, which is why data is so important. [55:33] The next part of the DAMS acronym for a provably viable system is marketability which we will cover in next week’s episode. [56:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://indyfranchiselaw.com/podcast/transitioning-from-licensing-to-franchising-with-tom-britt-of-towne-post-network/ www.townepost.com www.franchising.townepost.com

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s episodes from 2020 that features an interview with Tim Vogel, the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. As of the episode’s original air date, there were four locations open and operating in South Florida and 14 units in various stages of development.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Vetting Your System Before You Franchise with Tim Voegel of Scenthound which was originally published on July 14, 2020. [2:18] Josh introduces the interview guest, Tim Vogel, the CEO of Scenthound.  [3:29] Josh welcomes Tim to Franchise Euphoria.  [3:56] Tim shares about the Scenthound concept and what led him to found the concept.  [7:18] Tim highlights the different business demands between his previous ride share business and Scenthound.  [11:16] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business.  [15:21] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands.  [17:11] Tim shares what gave him the confidence to launch Scenthound as a franchise.  [18:42] A year and a quarter into franchising, Scenthound has twenty-five locations.  [19:08] Tim explains why the ideal Scenthound franchisee is a multi-unit operator.  [21:32] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever.  [24:35] If you want to learn more about Scenthound, visit their website listed below.  [25:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.    Mentioned in This Episode:  josh@franchiseeuphoria.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://www.scenthoundfranchise.com/   https://www.facebook.com/ClubScenthound/   https://www.linkedin.com/company/scenthound-franchise/  https://indyfranchiselaw.com/podcast/vetting-your-system-before-you-franchise-with-tim-vogel-of-scenthound/  

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity.   Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari. [2:54] Josh welcomes Rick to Franchise Euphoria. [3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience. [30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.rickcesari.com Building Billion Dollar Brands (Rick’s book on Amazon) indyfranchiselaw.com/podcast/building-brand-rick-cesari

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that breaks down the psychology behind entrepreneurship in an interview with Tra Williams, a speaker and author specializing in entrepreneurship.   Tra Williams has sat at the helm of two international franchise brands and is a sought-after consultant specializing in startup culture, entrepreneurship, and economic development. He has published or been quoted in more than 50 articles featured in Bloomberg, Forbes, Financial Markets World, as well as dozens of other print and online publications. Tra speaks and writes about how to reverse the decline of American entrepreneurship. He is on a mission: To Rescue 1 Million Entrepreneurs from Traditional Employment. Please visit www.TraWilliams.com for more information.    Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Exploring the Psychology of Entrepreneurship with Tra Williams [1:57] Josh welcomes Tra to Franchise Euphoria.  [2:57] Tra shares how he stumbled into franchising in his early 20s and what led him to his opportunities today.  [7:02] Tra gives his perspective on the impact and consequences of COVID-19 specifically with entrepreneurs.  [12:10] Josh recounts how once he experienced entrepreneurship, he felt like it would be very difficult to go back to just being an employee.  [14:50] Tra explains a few methods to help new entrepreneurs overcome the barriers, both mental and physical, that come with transitioning from an employee to an entrepreneur.  [19:56] Tra runs through the habits of average Americans in which common resources are deployed and wasted.  [22:06] Tra explains the difference between destroying your life and deconstructing it to make room for something more meaningful.  [23:11] In Tra’s opinion, the best first actionable step into entrepreneurship is to set small, attainable goals to build momentum.  [24:47] If you want to learn more about Tra or his new book, Boss Brain, visit his website listed below.  [26:12] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com www.franchiseeuphoria.com  www.indyfranchiselaw.com  www.TraWilliams.com  www.twitter.com/@Tra_Williams  www.facebook.com/TraWilliamsCFE  https://indyfranchiselaw.com/podcast/exploring-the-psychology-of-entrepreneurship-with-tra-williams/

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on how to pivot your in-person discovery day events to a virtual setting in an interview with Scott Schubiger of LunchboxWax.   Scott Schubiger has been on all sides of the franchising industry with roles at the franchisor, franchisee and private equity investor level. In his most recent role, Scott leads franchise development work for LunchboxWax.    As COVID-19 hit, the brand had to get creative if they wanted to continue their momentum on the development side and Scott implemented virtual discovery days and informative, monthly webinars. These virtual presentations are led by Scott and the FD team, showcasing the franchise opportunity to prospected franchisees. The brand has successfully put on two of these already, with a third one slotted for July. As a result, LunchboxWax has already signed more than five multi-unit deals in new markets for the brand.    Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Conducting a Virtual Discovery Day with Scott Schubiger of LunchboxWax.  [2:05] Josh welcomes Scott to Franchise Euphoria.  [2:29] Scott shares about the milestones in his career and what led him to the opportunity with LunchboxWax.  [6:43] Scott discusses what the impact of COVID-19 was like for LunchboxWax.  [9:12] The founder of LunchboxWax came up with the name due to a customer who would always come in to get waxed during her lunch break.  [11:35] Josh comments on how often he sees the brick and mortar franchise locations of various systems with way too much square footage.  [15:50] With many of their franchisees being signed on for multiple units, Scott discusses how LunchboxWax has been managing the production schedule in conjunction with the pandemic.  [18:48] Scott believes that LunchboxWax strikes the right balance of leading as the franchisor but also implementing ideas from their franchisees.  [20:45] Scott reflects on what his experience has been like in his role as VP of Franchise Development.  [22:12] If you want to learn more about LunchboxWax, visit their website listed below.  [22:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.      Mentioned in This Episode:  josh@indyfranchiselaw.com  www.indyfranchiselaw.com  https://www.lunchboxwax.com  www.lunchboxfranchise.com  https://www.linkedin.com/company/lunchbox-a-waxing-salon-/   

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on what it takes to franchise a business that featured an interview with Roger Martin of RockBox Fitness.   Roger Martin is the Co-Founder and Chief Commercial Offers of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.    Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [1:29] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of Rock Box Fitness.  [2:23] Josh welcomes Roger to Franchise Euphoria.  [3:02] Roger shares how he went from a career in the pharmaceutical industry to co-founding Rock Box Fitness.  [9:43] Roger walks through the timeline of what turning Rock Box Fitness into a franchise was like.  [12:46] From day one, Roger and his partner always intended to franchise Rock Box Fitness and focused on making sure their model was scalable.  [15:41] For Roger, what differentiates Rock Box from their competitors is their unique product offering but also their attention to building a community-focused environment.  [18:58] While the Rock Box offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.  [21:07] Roger shares how Rock Box has been dealing with COVID-19.  [25:36] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.  [28:34] If you want to learn more about Rock Box Fitness, visit their website listed below.  [30:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@franchiseeuphoria.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://www.rockboxfitness.com/   https://www.facebook.com/RockBoxFitnessFranchise/   https://www.instagram.com/rockbox_fitness/   https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw