Franchise Euphoria

Andrea Moore has been with Discovery Point for six years. As Executive Director she is responsible for franchise owner support in areas of childcare policy, teacher training, and more. Additionally, she serves as a part of the corporate management team in planning and executing long-range goals including growth and development of the franchise system, growth of the corporate support team, and guiding new franchisees through the steps to center ownership.   Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh introduces today’s guest, Andrea Moore, Executor Director of Discovery Point, a child development center franchise. [2:37] Josh welcomes Andrea to the show. [3:11] Andrea first began with Discovery Point as a teacher to the teachers of the programs offered through their business. [6:04] Andrea was surprised to learn how small the business was considering the trend of child development in the South. She saw an opportunity to invest in people and help a company grow. [8:08] Discovery Point has been around for decades and prides themselves on slow and steady growth of quality facilities. They are currently focusing on expanding their market in China, Tampa, and Houston. [9:45] One of the unique qualities of every Discovery Point location is their huge glass window that allows observers to see all the way to the back of the facility and into every classroom. Additionally, the facility provides a sound real estate investment for the franchisees. [12:45] Many franchise systems require their franchisees to take on the responsibility of building out the facility location, but Discovery Point takes the lead on the buildout for their facility so that their franchisees can spend their preparation time focused on other things. [13:21] The ideal franchisee for Discovery Point is a people person with an entrepreneurial spirit and an open mind. [14:50] Discovery Point franchisees are required to head up a seasoned director and assistant director who run the daily operations while the franchisees can focus on business management and marketing efforts. [15:42] Another aspect Discovery Point prides themselves on is allowing their franchisees to let their passions shine through their business. Sometimes owners plant community gardens, other directly involve the business with specific philanthropies. This is an important part of giving their specific business a face. [17:52] The Discovery Point curriculum is standardized throughout all facilities, not just from state to state. [20:35] In addition to focusing on the growth of their number of locations, Discovery Point is also on focusing growing their staff, specifically in marketing. [22:37] One of the biggest challenges Discovery Point franchisees face is motivating and maintaining teaching staff. [26:15] If you want to get in touch with the Discovery Point corporate office, you can call (770) 622-2122, and if you’d like to speak with Andrea, her direct extension is 123. [26:43] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.discoverypointfranchise.com www.facebook.com/discoverypointfranchise www.linkedin.com/company/discovery-point-franchising-inc-/

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] The focus of today’s episode is to highlight another unique and interesting franchise concept that brings an interesting perspective to the realm of franchising. This episode is not an endorsement of any franchise concepts. [2:08] Josh will be providing some information on the Anger Room franchise system for today’s episode. The Anger Room is essentially a facility that fills rooms with breakable objects with the intention of their patrons destroying everything in the room. [3:15] Just thinking about the inception of this concept is fascinating. Somebody out there saw the need for people to have a space to release pent up angst and decided to make it a franchise system. [4:03] The most successful franchise systems are reflections of the needs and problems of the consumers and offer a solution, even in creative outlets such as Anger Room. [5:01] Before you buy into a concept like this or even creating a concept similar to it, be sure you think less about the end game and more about how valuable you will be to the market place. [5:58] In an old blog article Josh wrote in 2013 called Three Common Misconceptions about Buying a Franchise, he addressed the myth that there’s no room for creativity in franchising which couldn’t be further from the truth. [6:45] There’s nothing wrong with creating a franchise system that is creative and localized to the community it’s within. [7:18] The takeaway point for today is when you’re thinking about your or any franchise, just remember that there are a lot of unique opportunities out there. If you can match a specific need in the marketplace that is easily replicated, there is a good chance you can turn it into a franchise. [8:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 indyfranchiselaw.com/3-common-misconceptions-about-buying-a-franchise www.angerroom.com  

Jason Markowicz is the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals. Jason got his start in the fitness industry with his first job out of college at a health club chain. Though the locations were successful, the constant turnover in membership really bothered Jason. Fitness Premier 24/7 was conceived to address that issue. Jason created a model that had all the great features of traditional clubs but with a focus on results-oriented, individual success plans, tailored to help clients reach their fitness goals. Additionally, Jason leads Fitness Premier’s One Team One Dream Mastermind Group with all key leaders within the company.   Disclaimer: Jason Markowicz is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to highlight Fitness Premier’s unique franchise concept in an impartial way.   Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh introduces today’s guest, Jason Markowicz, the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals. [3:05] Josh welcomes Jason to Franchise Euphoria. [3:32] Jason runs through how he broke into the business. From his college football career to his first job out of college, the path led him to creating the Fitness Premier concept. [6:29] Before the inception of Fitness Premier, Jason faced some challenges in driving clientele and really honed in on putting together attractive programs with incentives along the way to bring in customers. [8:49] Fitness Premier started back in 2006 and took the concept of affordable pricing and applied top-notch programming options with extra benefits. [10:10] The goal of Fitness Premier is to provide smaller communities with clean, well-maintained facilities that are affordable and tailored to the client. [12:35] Franchising with Fitness Premier was really about creating opportunities for their leadership team and establishing a career path for their management. [13:45] It is important to take your time as a business system before you begin considering franchising. That way, you can work through the challenges of growing your brand and operating multiple locations before you franchise. [15:10] Jason considers Fitness Premier a hybrid fitness offering where they have the traditional offerings of a fitness club but with a customizability aspect to make it fun and engaging for everybody. [16:00] Some that make up an ideal Fitness Premier franchisee include being a people person and having a good set of leadership skills. [20:27] If you want to learn more about the Fitness Premier system, visit www.fitnesspremierclubs.com. [21:12] Thanks for listening! If you have questions or comments about the show, please reach out to Josh at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 jmarkowicz@fitnesspremierclubs.com www.fitnesspremierclubs.com

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Instead of an interview, today Josh is going to discuss the culture of a franchise and why it matters. [2:04] Josh points the spotlight on Dutch Bros Coffee, an Oregon-based franchise system. In June 2016, Forbes wrote an article about this system that details their unique process of selling franchises to only those individuals who have worked at one of their locations for at least three years. [4:13] It is important to distinguish in your own system the ways you can set yourself apart similar to the example set forth by Dutch Bros. [5:31] One way to do this is by raising the ceiling of opportunity for your franchise system. There are so many systems out there that have a high-turnover rate. Finding incentives to secure your employees long-term is a great way to make any system thrive. [6:45] Josh encourages you to take a step back from your business and just take a look at what’s going on. Talk to people and see if there are any missed opportunities for incentivizing your employees on how to enhance their experience at your business. [7:31] As a reminder, Josh is not providing an endorsement of Dutch Bros Coffee and has not reviewed anything about their business other than what he’s ready online. [8:15] Chances are, your business is already in a competitive market space, so you have to look for ways to set yourself apart. One easy way to do this is culture augmentation. [8:54] Instead of being so tied to the numbers of your business, think of what kind of culture you’re cultivating for your team and think through what opportunities you are providing them with. [9:30] If you create an environment that creates opportunities for others, it will in turn create more opportunities for you and your franchise business. [9:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.dutchbros.com/ www.forbes.com/sites/susanadams/2016/06/15/the-coffee-cult-how-dutch-bros-is-turning-its-bro-istas-into-wealthy-franchisees/#49a4f4523694

Gary Brackett is the President & CEO of Brackett Restaurant Group, a food service catering company that also includes two restaurant brands: CharBlue Steak & Seafood fine dining and Stacked Pickle casual dining.  Prior to founding Brackett Restaurant Group, Gary was a linebacker for the Indianapolis Colts of the National Football League. During his time with the Colts, he served as defensive captain, was a starter in their Super Bowl XLI win over the Chicago Bears, and earned the title of defensive MVP for the team. After retiring from the Colts in 2010, Brackett went on to serve as a sports commentator, which he still does in addition to his role at Brackett Restaurant Group.   Disclaimer: Gary Brackett is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to tell Gary’s fascinating story and highlight his brand in an impartial way.   Key Takeaways:   [0:22] Today’s episode features Gary Brackett, a former NFL player turned franchisor who owns Brackett Restaurant Group. Within that company, he founded Stacked Pickle, a casual dining franchise that has taken off in the Midwest and is looking to expand nationally. [2:28] Josh welcomes Gary to Franchise Euphoria. [3:15] Gary Brackett is a New Jersey native who has climbed the ranks in all aspects of life with his unwavering work ethic. [13:04] For individuals lucky enough to break into pro-sports, they sometimes achieve success and get “lazy” but Gary has always had a strong drive to continually set goals and achieve them. [16:05] Gary semi-knew that once he retired from football he wanted to do something in the restaurant space and make a quality investment. [17:26] While Gary considers himself a foodie, what really got him into the restaurant business was the recognition that people always approached him while he was out to eat. To maintain his brand, he started his company where he hoped people would come for his name but stay for the food. [18:45] It has been helpful for Gary having a hand in two different types of restaurant spaces to give him exposure to how to run each system to its greatest potential. [20:24] It has been a fruitful partnership with Jeremiah Hamman in running CharBlue since Hamman has a lifetime of experience in the food service industry and Brackett has the organizational tactics and pursuance to get a well-oiled, organized system. [21:57] One big way Stacked Pickle makes itself stand out as a franchise is offering low rates for those looking to purchase a franchise. The way he does this is helping his franchisees find quality, second-generation locations to build out of to keep things cost effective. [22:40] Another way Stacked Pickle stands out is by having a value-priced menu for a quality product. [24:01] Gary has found that the work ethic he developed in the NFL has transferred over to the restaurant industry. The desire to never wanting to settle for being average fuels his drive and keeps his business on a positive growth trajectory. [25:40] A large challenge Gary faces in the restaurant industry is the competition; new restaurants are popping up every day, so they have to be creative in their promotional endeavors. [28:11] Gary’s large goal for Stacked Pickle is to grow 5-10 stores a year for the next 3-4 years, but he aims to obtain quality franchisees and be able to methodically plan out their success with them. [29:28] To learn more about the Stacked Pickle franchise, head over to www.Stackedpickle.com or www.BuildthePickle.com. Additionally, Gary’s book about how to build a championship restaurant is due out in the next six months. [30:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.comwww.Stackedpickle.com www.Buildthepickle.comWinning: From Walk-On to Captain, in Football and Life

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh presents some statistics surrounding the parking industry and highlights an interesting franchise concept he came across called We Do Lines. This is an industry you don’t typically see in franchising and is a prime example of how any business can be a franchise. [2:45] When franchising it is important to identify a viable market and develop a plan for how to penetrate said market in an appropriate and effective way. [3:34] When you’re thinking about franchising, you’re really identifying a growth mechanism for your business. And although We Do Lines is a prime example of how any business can be franchised, that doesn’t necessarily mean that franchising is the right growth mechanism for your business. [4:15] The three things you need to think about when deciding whether you should franchise your business are: what you are, who you serve, and how you serve them. [5:45] One of the first questions Josh asks potential franchisors is “How big is the market you’re going to operate within”? [6:20] Additionally, he suggests opening multiple locations before you begin franchising to be sure you have your operational structure in place. [7:30] It is important not to get caught up in the idea of opening a “hot” franchise and explore the untapped potential of some lesser known systems that have unique concepts. [8:05] If you’re curious to find out if your business is franchise-ready, head over to www.IndyFranchiseLaw.com to take a quiz that will help determine if your business is ready for franchising. [8:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.indyfranchiselaw.com

Masha Malka is a successful entrepreneur, best-selling author, international speaker, and a mentor to thousands of people around the world. Masha’s had an unconventional start to life, when her family fled the Soviet Union as Jewish refugees when she was just 17 years old. Since that time Masha became the best-selling author and founder of The One Minute Coach™ educational system, has worked as an executive coach for over 15 years, built a successful import and distribution company, taught Business Leadership at MUIC, won Ballroom competitions, and received her Master’s Degree in Higher Education while raising three children. Her newest book, The One Minute Coach to Mastering Your Emotion addresses the timely topic of how emotions either serve us or hold us back.   Key Takeaways: [0:22] Today’s episode features Masha Malka, an entrepreneurial coach and author, whose colorful past will inspire anyone who listens. [2:30] Josh welcomes Masha to the show. [3:15] Masha started coaching because she wanted pass her understanding the challenges of being an entrepreneur and actually be able to “talk the talk” with anyone who needed her expertise. [5:50] Today, it is easy to get bogged down with the massive amount of information out there. Find the information that is relevant to you, then actually apply it in order to achieve success. [7:00] Masha goes through her upbringing in the Soviet Union, and how easy it was to go about life without knowing that there was anything better or different outside of her surroundings. [10:45] Masha gives a lot of credit to her parents for getting them out of the Soviet Union, especially their mom who kept applying for their family to leave. [13:30] Masha’s family was able to come to the US because of a relative who vouched for them. They were able to gain citizenship five years later. [19:08] Life really is about struggles; that’s what makes us grow and learn. [22:30] Masha got her start in the entrepreneurial world in the community she currently lives in in south Spain. One day at an international supermarket, she noticed they didn’t have a Russian section and Masha jumped on the opportunity. [23:45] One of the most important aspects in selecting an entrepreneurial field is identifying the need for that product or service. [27:30] Masha’s passion for entrepreneurship blossomed from the creation of her business. Being able to create something out of nothing and adding value to the world is so gratifying. [29:30] It is easy to get discouraged by others around you who have always known what they wanted to do in life and have clear-cut goals, but life is constantly evolving, and you just have to look for the need in the world when an opportunity presents itself. [33:14] When Masha was doing a lot of seminars, she would notice that people would spend all this time and money coming to seminars but then go back to their day-to-day life without applying the things they learn. She challenged herself to change this. [35:50] The concept of her first book, The One Minute Coach: Change Your Life One Minute at a Time, is that each chapter only takes one minute to read and apply with the hope of giving them a new perspective on things they maybe didn’t know or have forgotten. [38:40] Now she has changed her focus helping others with decision making, which is what her new book The One Minute Coach to Mastering Your Emotion is about. She believes that if we stop being slaves to our emotions, it changes how we experience life. [40:45] This is especially applicable for those in franchising who have to make tough and stressful decisions that affect their lives long-term. [42:00] It is important to recognize that everything that happens to us is neutral until you give it meaning. [44:15] If you would like to get in touch with Masha, you can email her at masha@mashamalka.com or visit www.mashamalka.com. [45:25] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.mashamalka.com The One Minute Coach: Change Your Life One Minute at a Time The One Minute Coach to Mastering Your Emotion

Key Takeaways: [0:22] Josh introduces the show as a solo episode. [0:34] One of the most important things for franchisors to get right is the Item 19 section of the Franchise Disclosure Documents. [1:08] Item 19 includes a franchisor’s financial performance representation. [1:30] Several years back, franchisors didn’t provide financial performance representation out of fear that it would be misinterpreted and lead to false accusations. However, this has changed over time. [2:15] One of the biggest questions a franchisee can ask is “how will this business do financially?” [3:37] To lay the foundation for a strong franchise system, you will have to provide your prospective franchisees with a fair representation of what the opportunity is from a financial perspective. [4:30] When creating or revising your Item 19, you have to be aware of the difference between corporate owned stores and franchised locations. [5:35] The key is finding the balance between being transparent while not being misleading. [6:10] Under the new franchise guidelines, you can categorize your different outlets, but you have to do so in a fair and responsible way. [7:25] If you can come up with an Item 19 that gives a global representation of your franchise system, which may mean including the bad locations too, you can overcome a lot of the objections many franchisees have. [8:15] You should revisit your Item 19 on an annual basis so that it is consistently updated. [9:05] As one of the most highly litigated items in franchising, be sure that you always consult a franchise professional before revising or drafting an Item 19. [9:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com/franchise5

John Cohen is the Vice President of Operations at Molly Maid. John got his start in the franchising industry at 16 years old when he worked at a McDonalds franchised location. He worked his way through the ranks of positions there for five years before he decided to become a Molly Maid franchisee. Five years ago, he joined the Molly Maid corporate team as their Director of Operations and moved into the VP of Operations position in December 2014. He remains an active franchisee in addition to his corporate role.   Key Takeaways: [0:22] Today’s episode features John Cohen, the VP of Operations for the Molly Maid franchise. In the interview they discuss what makes a good franchisee, what makes a good franchisor, and what it means to be part of a growing system. [1:44] Josh welcomes John to Franchise Euphoria. [2:57] John started his career in franchising as a McDonalds employee and was quickly promoted to assistant manager and then store management. The owner of the McDonalds owned six different locations and offered a unique opportunity for John to witness what you can do as a franchise owner. [4:50] The process of purchasing a franchise looked a lot different back in the ‘90s. John knew he wanted to purchase a franchise and did his franchise research in a local library. While he didn’t find much information in the books, he noticed Molly Maid cars continuously driving by, and his interest was piqued. [7:23] With some franchise systems, you don’t necessarily have to have a background for your specific industry, but it helps to have some sort of transferrable skillset developed already. [10:45] Be sure you are working on your business instead of in your business. This is a common mistake franchisees make. [12:15] As John’s first franchise location developed, he found himself needing to spend less time on the business so he joined the corporate team to help be involved with the business in a different way. [13:12] John’s Molly Maid location is the second-largest in the system. [18:10] The Molly Maid operations philosophy is that as a corporate team, you always use the 80/20 rule; you make decisions for 80% of the people because there will always be about 20% you need to help along. [22:01] With Molly Maid, there have been two overarching factors that have led to struggle as a franchisee: 1) lacking the leadership and people skills to run a franchise and 2) neglecting the proven Molly Maid system to implement your own processes. [26:05] It’s important to remember that a franchise isn’t a business in a box; you have to set up your business properly and make sure it continues to run properly without going on autopilot. [27:36] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.mollymaid.com www.franchise.mollymaid.com

Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his newest book, “Building Billion Dollar Brands,” is due out in Summer 2018.   Key Takeaways:   [0:22] Today’s episode features Rick Cesari, a brand guru and pioneer in brand-response advertising. [2:00] Josh welcomes Rick to Franchise Euphoria. [3:02] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [4:18] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [6:30] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [8:58] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [10:30] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [17:26] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [19:23] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [21:51] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [23:10] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [25:18] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [28:30] Most of your company’s branding happens after the sale which is formed based on the customer experience. [29:20] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [30:45] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:11] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 www.rickcesari.com