Franchise Euphoria

Josh Brown
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Apr 2, 2019 • 22min

Creating a Fun and Infectious Concept with Andrew Diamond

As the president of Angry Crab Shack franchise, Andrew Diamond heads up franchise sales and leads the support and operations teams for Franchise Owners. In addition to his role, he is also CFO and the owner-operator of multiple Angry Crab Shack corporate restaurants. For fun, Andrew co-hosts a weekly sports radio show NBC Sports Radio AM1060 in Arizona.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s interview guest, Andrew Diamond, the president of Angry Crab Shack franchise system. [1:20] Josh welcomes Andrew Diamond to Franchise Euphoria. [1:46] Andrew briefly touches on his history and what led him to his involvement with Angry Crab Shack. [3:24] Andrew tells the audience that the inception of Angry Crab Shack started with Ron Lou, the mastermind behind the franchise concept. [4:40] The first Angry Crab Shack location opened up in Mesa, Arizona. [5:20] Angry Crab Shack currently has eight locations open in the Arizona area and plans to open a few more in the next few months. Andrew himself is also an owner-operator of one of these locations. [6:18] While the nature of many restaurants is to have a high turnover, many of the employees of Angry Crab Shack have gone on to become franchise owners. [7:25] Angry Crab Shack strives to be not just a restaurant, but a dining experience where many parties are held, and people come as much for the fun as the food. [10:38] All of the Angry Crab Shack servers are trained on how to open shell fish to assist those who need help cracking their meal open. [12:17] There are two types of franchise owners that Angry Crab Shack looks for: existing franchise owners of other systems who want to add their brand to their portfolio and also passionate individuals who are looking to take on multiple units. [15:12] Angry Crab plans to build up the southwest before moving on to other regions of the US, but Andrew believes this is a concept that could work in many cities across the country. [16:43] One of the biggest challenges for Angry Crab at the outset was the growing pains they experienced. Growing from one location to six, they had to identify the issues that were occurring and find a way to cover their bases. [18:47] Andrew suggests that the key to successful franchise marketing is knowing what you do well and knowing what you don’t, then honing in on the good to build your brand. [19:26] If you want to learn more about Angry Crab Shack, visit their website www.AngryCrabShack.com or their franchise website www.AngryCrabFranchise.com. They are also active on most social media sites. [20:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.angrycrabshack.com www.angrycrabfranchise.com www.facebook.com/angrycrabmesa www.instagram.com/angrycrabshack  
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Mar 26, 2019 • 27min

Crossing Over from Franchisee to Franchisor with John Ferracuti

With over twenty-five years in franchising, John Ferracuti has a unique perspective on the industry. As an award-winning franchisee, successful Franchisee Recruiting Executive, Marketing Support Manager and Executive Leader of Bin There Dump That, he has sat successfully on both sides of the desk as franchisee and franchisor.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s Franchise Euphoria guest, John Ferracuti, the COO of the Bin There Dump That franchise. [1:47] Josh welcomes John to Franchise Euphoria. [2:14] John starts the interview by giving a brief overview of the Bin There Dump That concept. They describe themselves as a residential-friendly dumpster business. [5:52] While John may not have always aspired to work for a dumpster business, he was led to the franchise industry a history in sales which transitioned into a career as a franchisee, then onto joining a franchisor team for another brand. [7:54] John was the first ever employee of the Bin There Dump That franchisor, and eleven years later in present day, the brand has grown to 170 franchise locations. [9:05] John has learned in his years in franchising that the best franchises recognize the franchisor doesn’t work for the franchisee and the franchisee doesn’t work for the franchisor. [11:26] While Bin There Dump That concentrated on bringing on single-unit franchisees in the beginning, they have started recruiting “city builders,” which is a multi-unit opportunity. [17:20] With over 100 franchisees operating territories presently, the main criteria for new franchisees that Bin There Dump That looks for is a solid, generic business background, a customer-oriented background, and a proven ability to communicate. [19:15] To ensure their franchisees possess the proper skills necessary, they conduct what is called a mutual interview, which is a multi-month process that assesses the potential candidate’s ability to succeed. [20:40] While Bin There Dump That is looking all over for current expansion, one of their short-term goals is to expand into California within a year. [24:51] If you’re interested in learning more about opportunities with Bin There Dump That, you can visit www.BinThereDumpThatFranchise.com or go to www.BinThereDumpThat.com to learn more information about the business. [26:13] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.BinThereDumpThatFranchise.com www.BinThereDumpThatUSA.com
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Mar 19, 2019 • 23min

Starting a Franchise System from Scratch with Berekk Blackwell

Berekk Blackwell is president of Daily Jam, a popular fast-casual brunch franchise that is growing fast out of Phoenix, AZ. Berekk is also VP of Due North Holdings, which operates and franchises retail brands across multiple industries. He was previously part of the Blackwell family-run Kahala Restaurant Franchising group, which oversaw brands including Cold Stone Creamery, Pinkberry, and Baja Fresh.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s guest Berekk Blackwell, the president of Daily Jam, a Phoenix-based brunch franchise. [2:03] Josh welcomes Berekk to Franchise Euphoria. [2:25] Berekk takes a moment to go over his background in the franchising industry which spans over several well-known brands including Cold Stone Creamery, Krispy Kreme, Blimpie Subs, and more. [3:42] During his time working for Cold Stone, he had the opportunity to live in Japan for a couple years and gained an appreciation for such a unique foreign culture. [5:37] Berekk highlights some of the differences between the American and Japanese versions of the franchise brands he worked with. [6:56] While Berekk took on this international opportunity to gain experience, he ultimately decided he wanted to return to the US and get involved with an emerging brand. [8:03] Daily Jam is a fast-casual breakfast and lunch concept that prides themselves on providing a full-service experience while highlighting some creative dishes. [9:28] Daily Jam was previously known as “N Counter” but they decided to make a name change for easier expansion nationwide. [11:10] With their rebrand, they did a variety of promotions from press releases to social media content. Additionally, they paired some special promotions including free coffee and smoothies for the whole first weekend of their rebrand. [13:38] Daily Jam’s expansion strategy is to grow by recruiting passion-driven individuals and find true partners for the business. [15:29] While Daily Jam hopes to open about eight locations in the Arizona area, they have also been looking at expansion in Las Vegas, Texas, Florida, and parts of the Midwest. [17:08] Berekk suggests that one of the biggest mistakes a franchisee can make is not viewing their franchisor as part of their team. [18:25] What Berekk is really focusing on this time around with growing this new franchise concept is being sure they bring in the right people to their franchise system. [21:20] If you want to learn more about opportunities with Daily Jam, you can email Hello@MyDailyJam.com or visit either www.MyDailyJam.com or www.DailyJamFranchising.com. [21:53] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com Hello@MyDailyJam.com www.MyDailyJam.com www.DailyJamFranchising.com
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Mar 14, 2019 • 16min

Announcing an Exclusive Franchise Opportunity with Anne Huntington

Anne Huntington is a Board Member and Vice President of Business Development for Huntington Learning Center. In this role, she develops and executes programs and partnerships that position the company to help more students. Anne works with each department to ensure the company’s vision is carried out. Prior to this position, Anne served as Head of Public-Private Partnerships and Director within the family business. Anne brings more than ten years of proven experience in sales and business development within the education and art industries.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s guest, Anne Huntington, a board member and the Vice President of Business Development for Huntington Learning Center. [2:03] Josh welcomes Anne to Franchise Euphoria. [2:16] If Huntington Learning Center sounds familiar in regard to the Franchise Euphoria podcast, we hosted Eileen Huntington, the CEO of Huntington Learning Center, in an episode of Franchise Euphoria titled Uniting Passion and Strategy with Eileen Huntington that was released on May 22, 2018. [3:03] The Huntington Learning Center story got started in 1977, and they began their franchising efforts in 1985. [3:36] Huntington Learning Center is proud to announce that they’ve made the strategic decision to open up the New York metropolitan market for franchising opportunities. This region is where the inception of Huntington Learning Center occurred over forty years ago, and they are now presenting an opportunity for new franchises to open up and also are looking to re-franchising their corporate locations within that market. [4:51] What sets Huntington Learning Center apart from its competitors is their world-class student results and franchisee profitability. [7:10] As the daughter of the Huntington Learning Center founders, Anne jokes that she is “Center Number 17.” Anne’s story is unique because she’s been involved from the franchise from day one of her life, which gives her a unique perspective on the business as someone who went through the program as a student, worked at the center as an adolescent, was displayed in their promotional collateral as a model, and is now leading one of the most important sectors of their business. [10:35] For Anne, the perfect example of an ideal Huntington Learning Center franchisee is someone who likes kids, wants to make an impact in their community, and likes the idea of going into business for themselves but not by themselves. [11:31] The majority of the Huntington Learning Center locations are run by single-unit operators at this time, but as they look to the future, they are not ruling out any opportunities. [12:30] There are a variety of franchisee types at Huntington Learning Center, some of which are exclusively owner operators who hire staff to run their location and some franchisees are also center directors. [13:33] If you want to learn more about Huntington Learning Center, you can visit www.HuntingtonHelps.com or head over to their franchisee site, www.HuntingtonFranchise.com. [14:43] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.huntingtonhelps.com www.huntingtonfranchise.com Uniting Passion and Strategy with Eileen Huntington
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Mar 12, 2019 • 21min

Growing Your Franchise Through Quality PR with Jamie Izaks

Jamie Izaks is the founder and president of All Points Public Relations. The agency has an international clientele base with a focused niche on the franchise industry, and its client base spans multiple verticals including restaurants, retail, health care, tech, education, lifestyle and more. All Points Public Relations integrates its work across media relations, social media, content marketing and digital marketing — spanning earned, owned and paid media.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s interview guest, Jamie Izaks, the founder and president of All Points Public Relations. [1:52] Josh welcomes Jamie to Franchise Euphoria. [2:32] Jamie takes a moment to take you through what led him to the PR world, and specifically how he got interested in doing PR for franchises. [5:52] Jamie and his wife, who is his co-partner at All Points, started the business with the intention of honing in on the franchise space because they saw the unique opportunities they presented and also recognized the opportunity for themselves to niche their business toward a specific consumer. [6:44] Jamie shares that his clients, all of which at this point are only in the franchising industry, typically need assistance in one of two ways: franchise development and consumer marketing. [8:24] Jamie estimates that while roughly 45% of All Points clients are in the restaurant industry, they also assist franchises in a variety of fields including fitness, health care, sales programs, and more. [12:09] One of the most key components to Jamie to providing effective PR is going through an intense diagnosis when the service begins to truly understand what each franchise is looking to get out of the process. [13:04] Jamie mentions that starting a PR plan is not like flipping a switch, which is why they find it’s important for his clients to see the process through for at least six months before deciding if it is effective. [14:37] In sample analogy, Jamie tells the audience once you “build” the house, you have to “maintain” the house. [15:22] Jamie suggests that one of the biggest steps to take when using PR to grow your brand is to make sure you have the structure in place to support your growth. [18:52] If you want to learn more about All Points PR, you can visit their website www.AllPointsPR.com. [20:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.allpointspr.com
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Mar 5, 2019 • 29min

A Deep Dive into Complementary Branding with Greg Sausaman

Greg Sausaman is the Co-Founder and CEO of Topper's Craft Creamery®. He is a seasoned franchise executive, having held positions with national franchise organizations: Domino's Pizza, Allied Domecq Brands, and Beef O Brady's family sports concepts prior to co-founding Topper's Craft Creamery. Additionally, he is a former franchise owner of eight Domino's Pizza franchises.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s interview guest, Greg Sausaman, the CEO of Topper’s Craft Creamery. [1:37] Josh welcomes Greg to Franchise Euphoria. [2:06] Greg starts the interview by giving an overview of his history in the franchising industries which encompasses roles from both the franchisee and franchisor perspectives. [4:54] Greg and his partner decided to create Topper’s to create a legacy company for people looking for long-term opportunities. [6:47] From his research, Greg has found that free-standing ice cream shops are not thriving like they used to which is what led him to complementary branding. [10:01] Greg takes a moment to explain complementary branding; he mentions that when you have two quality brands working together, it creates what is known as the “halo effect.” [11:44] Topper’s follows the complementary branding model and has partnered with several businesses including Starbucks, Joffrey’s Coffee, Marriott, and Hilton to name a few. [13:27] The Topper’s model is set up so that the partnerships are established at a national level rather than falling on the shoulders of the franchisee. [15:55] Greg remembers his opportunity to meet and talk with Ed Rensi, former previous president and CEO of McDonalds, when he was writing his book Inside the Box, The Power of Complementary Branding. [16:50] Inside the Box offers insight into how to leverage a brand inside of a brand and brings light to the discussion on complementary branding. [18:17] In an industry that is trying to invent new concepts, one of the biggest challenges for Greg is getting people to think outside the box to achieve success. [23:50] Greg encourages anyone who is considering either franchising their business or buying a franchise to really understand their core competencies. [26:22] If you’d like to learn more about Inside the Box, it is available in both paperback and digital for Kindle on Amazon.com. You can also learn more about the Topper’s franchise by visiting topperscraftcreamery.com. [27:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://topperscraftcreamery.com www.insidetheboxbook.com  
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Feb 26, 2019 • 22min

Innovating Critical Industries with Rebecca Amis and Jeff King

Rebecca Amis, chief innovation officer of MUSE Global, LLC., cofounded MUSE School in 2006 and has served as president and advisory board chair for more than a decade. Jeff King, CEO of MUSE Global, LLC., serves as head of MUSE School and led the school to being named one of the top 100 most progressive schools by HundrEd.org. MUSE school, founded by James Cameron, Suzy Amis Cameron and Rebecca Amis, is a passion-based early education program built on a sustainable platform. Their innovative learning system features a plant-based lunch program, and they offer special courses such as seed-to-table to compliment their core academics. In an effort to deliver the highest quality education to young children around the world and impact the planet through better understanding of sustainable living, they announced their international franchise opportunities in December.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s guests, Rebecca Amis and Jeff King, who are part of MUSE Global, LLC. [1:43] Josh welcomes Rebecca and Jeff to Franchise Euphoria. [2:29] Rebecca starts off the interview by telling the listeners about her upbringing and how she came to co-found MUSE School. [4:16] Jeff briefly tells the listeners what led him to join with MUSE School. [5:12] Jeff describes how the current education landscape is not able to keep up with what students will actually benefit from, and that’s where the core values of MUSE School come into play. [7:22] Josh agrees that there does seem to be a disconnect between the traditional way of learning and where we are now as a society. [8:41] Rebecca points out that not all kids learn the same which calls for a variety of teaching methods getting implemented in the classroom. [11:27] When Rebecca and her sister opened MUSE, they quickly got a lot of international recognition which led them to start building their model towards a global franchise. [12:56] MUSE Global has decided to focus on early childhood development to start, so they are currently offering early childhood opportunities domestically but hope to expand this in the coming years. [15:14] Rebecca shares that just after a year or two of opening their doors, people were contacting them about potential opportunities to open a MUSE School location themselves. Now that they are finally finished building their intellectual property, they are focusing on their expansion efforts. [16:20] The niche franchisee that would fit the MUSE Global LLC system is someone who both wants to make money but also make change in the education industry. [17:04] Jeff explains that environment plays a big role at MUSE and not just in the learning setting sense but also sustainability. [17:58] Ever since their decision to go global, they’ve had a lot of interest in getting new locations opened. The MUSE Global team has worked hard to get the right tools in place to keep up with the demand for their growing system. [19:50] Jeff shares that the most difficult challenge for him throughout this expansion is learning the ins and outs of franchise laws and requirement. [20:42] If you’d like to learn more about MUSE Global, LLC, you can visit MUSEGlobal.org [21:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com museglobal.org www.facebook.com/MUSE-Global-2102115930040249 twitter.com/MUSEGlobalEd    
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Feb 19, 2019 • 26min

Reinventing Your Franchise System with Robyn Goby

When people talk about the heart and soul of Fleet Feet, Robyn’s name almost always comes up. A passionate and magnetic executive, Robyn oversees all franchise development opportunities, traveling across the country to meet with prospective owners, conversion candidates, and Fleet Feet store employees to discuss the pathway to ownership.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s guest, Robyn Goby, the VP of Development for Fleet Feet. [1:55] Josh welcomes Robyn to Franchise Euphoria. [2:25] Robyn gives a brief overview of the inception of the Fleet Feet franchise system and how her involvement began. [4:37] Fleet Feet came under new ownership in the early nineties which is about when Robyn began working for the company. This new owner did a total overhaul of the system and essentially reinvented a business that had been around for nearly twenty years. [9:04] When Tom bought Fleet Feet, he understood that there were several things that needed to be done in order to get it to the next chapter. [10:54] Robyn credits their success in their ability to grow with watching their customer and seeing where they were headed in order to accommodate them. [13:16] When Tom first purchased Fleet Feet, Robyn started as a Franchise Support Coordinator, but now she focuses on the company development. [15:12] One of Robyn’s main jobs at this point is finding franchise candidates and vetting them through the entire recruitment process. [17:24] Robyn has found that it can be challenging to recruit franchisees proactively, but recently, many people who were employees of a Fleet Feet location have grown through the system to become franchisees themselves. [20:18] While you might think the ideal Fleet Feet franchisee is solely people from retail, you actually don’t need to have a retail background to be a franchisee. You do have to have an appreciation for a healthy lifestyle and are extremely driven. These are people who find fulfillment is helping people achieve their goals. [22:52] If you want to learn more about Fleet Feet, visit www.FleetFeet.com or you can visit www.Franchise.FleetFeet.com to get franchising information. Robyn also welcomes anyone who wants to contact her to dial her direct line which is (919) 913-4403 or send her an email to Robyn.Goby@FleetFeet.com. [24:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.fleetfeet.com www.fleetfeet.com/corporate/team/robyn-goby www.fleetfeet.com/catalogs/fit-id  
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Feb 12, 2019 • 25min

From Franchisee to Franchisor with Jennifer Lemcke

Jennifer Lemcke is the Chief Operating Officer of Weed Man lawn care. Weed Man offers lawn care services to over 500,000 customers across North America. Weed Man’s success has been built one customer at a time through a network of devoted franchises owners. Currently Weed Man has 309 Franchise License Agreements representing over 680 territories.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s Franchise Euphoria guest, Jennifer Lemke, the COO of Weed Man lawn care. [1:50] Josh welcomes Jennifer Lemke to Franchise Euphoria. [2:46] Jennifer gives a quick overview of her background in franchising. She was introduced to the franchise world at the age of 16 when her father purchased his first franchise. [5:22] As of October 2018, Jennifer and her team officially own the Weed Man brand worldwide. [6:27] One of the benefits of Weed Man’s model is that they are a recurring revenue system, so they don’t have to rebuild their customer base yearly. [7:59] Josh explains that a master franchisor is a role where you acquire the rights to come to certain territories and help the franchisor grow the brand. Typically, this involves operating a certain number of franchise locations yourself in addition to recruiting new franchisees. [9:35] Weed Man offers services pertaining to lawn care with the exception of lawn cutting services. [11:32] Having grown up around lawn care franchises, Jennifer finds that it gives her team a sense of credibility since you know what you’re talking about and can easily roll out the plan for new franchisees. [14:39] Weed Man is the largest multi-unit franchisee in Canada. [17:32] Weed Man offers a unique training program where its franchise employees can undergo franchisee training and then their current operator will open a new location and run it as a partner with the newly-trained franchisee. [18:59] Jennifer suggests that the multi-unit concept has become popular in the franchise world to grow your top line. [21:32] Jennifer feels like throughout their journey, any mistakes that were made really made their business stronger. [23:48] If you want to learn more about Weed Man as a franchise, head over to www.WeedManFranchise.com or you can send Jennifer an email at jennifer.lemcke@weedmanusa.com. [24:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.weedmanusa.com www.weedmancanada.com www.weedmanfranchise.com www.facebook.com/weedmanusa www.facebook.com/weedmancanada
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Feb 5, 2019 • 18min

A Fresh Franchise Concept with Hector Westerband

Hector Westerband is the founder of Acai Express. His franchise units and company survived Hurricane Maria and helped feed people after the crisis. He has now brought the brand to the USA with the same passion and persistence that not only launched the 16-unit brand but also brought him through the troubled time in Puerto Rico. Acai Express creates an experience for people to “unplug” from the noise and stress of day-to-day life. Their mission is simple--to serve the best tasting, highest quality super food bowls that go hand in hand with a lifestyle based around health and fun.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] Josh introduces today’s guest, Hector Westerband, the founder and CEO of Acai Express. [1:59] Josh welcomes Hector Westerband to Franchise Euphoria. [2:35] Acai Express currently has fifteen locations in Puerto Rico and is beginning to expand into the United States now. [4:26] For Hector, recognizing the demand for his products plus having a great mentor really helped him propel his business into fruition. [6:45] In addition to bringing the spotlight to the acai berry, which is filled with antioxidants, they also highlight other superfoods such as the pitaya. [8:28] The first Acai Express brick and motor location was established in Cocoa Beach, FL two years ago. [11:04] With two franchise locations in the US, Acai Express is focusing their efforts on attracting new franchisees to their model for further expansion. [12:24] Hector recognized the demand for his business and thought to himself, if I don’t do this, somebody else will which is what led to him franchising after only a year and a half of having his business open. [13:25] Acai Express has tried a number of strategies for attracting new franchisees but are currently putting their efforts into bringing leads in through their website. They also use a third party company to assist with their growth. [14:27] Hector believes that one of the biggest differentiators for their industry is the quality level their products provide. [16:28] If you’re interested in learning more about Acai Express, you can visit AcaiExpress.com or for franchise information visit AcaiExpressFranchise.com. [17:07] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.AcaiExpress.com www.AcaiExpressFranchise.com facebook.com/AcaiExpressPR instagram.com/acaiexpress

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