Strap on your Boots

Jason Sherman
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Mar 11, 2019 • 11min

Why Entrepreneurs Should Work on a New Project Every Few Months

When you are a full-time entrepreneur, typically you are working on multiple projects at a time. When building a company, there is a process that you have to go through, from whiteboard to launch. On a daily basis, your focus is usually devoted to each piece of this process. In this episode I explain why it's a good idea to go through this process at least once a year whether you are building a new company or not.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Mar 4, 2019 • 26min

Startup Journey #2 with Corinne Rietheimer of Shore Soaps

In this episode of Startup Journey I have the pleasure of talking with Corinne Rietheimer of Shore Soaps. Corinne started her company 6 years ago while working a full time job. She talks about the challenges of running a business, but also how she's been able to take the business out of her house and into two storefronts. If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Feb 25, 2019 • 15min

When to pivot or add a vertical market to your business

Running your startup over the course of a couple of years with your team is a very challenging thing to do without funding. The few that have succeeded are the success stories that you hear every day. A lot of these large companies at one point did something different, but realized it wasn’t working out. So they switched their business model (pivoted) to something that worked and eventually that led to success. Other companies find other areas in their industry called vertical markets and successfully launch other products that cater to those markets. The question is, how do you know when you should pivot your idea, or simply launch something in a vertical market? Well the answer has many variables. In this episode I explain both pivoting and vertical markets.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Feb 18, 2019 • 17min

The Challenges of Running your own Business

To most people, running your own business seems glorious, fun, exciting, and full of perks. But the truth is, running a business is difficult, challenging, and stressful at times. In this episode, I go through some of the challenges of running a business, and why it's worth all the hard work.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Feb 10, 2019 • 16min

How to get your first 100,000 customers!

You would think the hardest part about building your business is actually creating your product. The hard truth is that anyone can learn how to code a mobile app and then launch it themselves. Or build a prototype with a 3D printer. The real challenge comes down to marketing and user acquisition. In this episode, I'll explain ways you can grow from 100 to 1000 to 100,000 users!If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Feb 3, 2019 • 17min

Why you should never raise money before launching your product

​When you are first building your platform or product, you need to focus on what I like to call "The 4 Ts": Technology, Team, Traction, and Turning a profit. In this episode I will explain each of the 4 Ts to help you build your product and raise money from investors.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Jan 18, 2019 • 26min

Startup Journey #1 with Classical Musician Rachel Segal

In this first episode of Startup Journey I welcome professional classical musician Rachel Segal. Rachel is the Founder and Executive Director of PrimaveraFund.org, a member of string quartet FairmountStrings.com, and performs for the Philadelphia Orchestra. Listen in to hear about Rachel's challenges, her journey while forming her nonprofit, and becoming a professional musician!If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Dec 27, 2018 • 13min

How to validate your idea before building it

So you have a new idea for an app, a product, or a small business that will potentially allow you the freedom to quit your job. You might feel like it’s a daunting and intimidating path that you’re about to take. And it’s true, most people don’t take the risk, because they’re too afraid. So how do you eliminate the risk associated with quitting your job and starting a new business? Well first of all as they say, “Don’t quit your day job.” because you’ll need it while you’re building your new business.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Dec 20, 2018 • 27min

10 Steps to Succeed in your Goals!

So another year has passed and you didn’t quit smoking cigarettes, you didn’t lose those extra 30 lbs, you didn’t get that promotion, and you didn’t start that new business you’ve been dreaming about. Well hopefully this will motivate you to change your life even by 10%. You can achieve any goal you set for yourself if you follow these 10 simple steps.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots
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Dec 6, 2018 • 12min

Why every business owner needs a blog

Maybe you’re a business owner or want to be one. Either way, people come to you because you specialize in a certain service or product. Customers assume that you know the ins and outs of whatever it is you’re promoting. So you should not only have a website, but a blog as well. I'll tell you why in this episode.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots​

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