

Strap on your Boots
Jason Sherman
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Episodes
Mentioned books

Apr 11, 2019 • 28min
10 Steps to Building and Scaling an MVP Software Platform
Using tried and true methods, in this episode I explain how to properly validate your app idea, then build it piece by piece, while iterating and gaining feedback from beta testers, so that you can impress investors enough to cough up their millions.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Mar 19, 2019 • 14min
Why you should focus on your product and not money
It's easy to think that you have a billion dollar idea. But before trying to get an investor to fund your idea, you have to focus on your product or service and get as many customer as possible to find out if it's even worth investing in it. In this episode I'll tell you why you should focus on your product or service before talking to investors.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Mar 11, 2019 • 11min
Why Entrepreneurs Should Work on a New Project Every Few Months
When you are a full-time entrepreneur, typically you are working on multiple projects at a time. When building a company, there is a process that you have to go through, from whiteboard to launch. On a daily basis, your focus is usually devoted to each piece of this process. In this episode I explain why it's a good idea to go through this process at least once a year whether you are building a new company or not.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Mar 4, 2019 • 26min
Startup Journey #2 with Corinne Rietheimer of Shore Soaps
In this episode of Startup Journey I have the pleasure of talking with Corinne Rietheimer of Shore Soaps. Corinne started her company 6 years ago while working a full time job. She talks about the challenges of running a business, but also how she's been able to take the business out of her house and into two storefronts. If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Feb 25, 2019 • 15min
When to pivot or add a vertical market to your business
Running your startup over the course of a couple of years with your team is a very challenging thing to do without funding. The few that have succeeded are the success stories that you hear every day. A lot of these large companies at one point did something different, but realized it wasn’t working out. So they switched their business model (pivoted) to something that worked and eventually that led to success. Other companies find other areas in their industry called vertical markets and successfully launch other products that cater to those markets. The question is, how do you know when you should pivot your idea, or simply launch something in a vertical market? Well the answer has many variables. In this episode I explain both pivoting and vertical markets.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Feb 18, 2019 • 17min
The Challenges of Running your own Business
To most people, running your own business seems glorious, fun, exciting, and full of perks. But the truth is, running a business is difficult, challenging, and stressful at times. In this episode, I go through some of the challenges of running a business, and why it's worth all the hard work.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Feb 10, 2019 • 16min
How to get your first 100,000 customers!
You would think the hardest part about building your business is actually creating your product. The hard truth is that anyone can learn how to code a mobile app and then launch it themselves. Or build a prototype with a 3D printer. The real challenge comes down to marketing and user acquisition. In this episode, I'll explain ways you can grow from 100 to 1000 to 100,000 users!If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Feb 3, 2019 • 17min
Why you should never raise money before launching your product
When you are first building your platform or product, you need to focus on what I like to call "The 4 Ts": Technology, Team, Traction, and Turning a profit. In this episode I will explain each of the 4 Ts to help you build your product and raise money from investors.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Jan 18, 2019 • 26min
Startup Journey #1 with Classical Musician Rachel Segal
In this first episode of Startup Journey I welcome professional classical musician Rachel Segal. Rachel is the Founder and Executive Director of PrimaveraFund.org, a member of string quartet FairmountStrings.com, and performs for the Philadelphia Orchestra. Listen in to hear about Rachel's challenges, her journey while forming her nonprofit, and becoming a professional musician!If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots

Dec 27, 2018 • 13min
How to validate your idea before building it
So you have a new idea for an app, a product, or a small business that will potentially allow you the freedom to quit your job. You might feel like it’s a daunting and intimidating path that you’re about to take. And it’s true, most people don’t take the risk, because they’re too afraid. So how do you eliminate the risk associated with quitting your job and starting a new business? Well first of all as they say, “Don’t quit your day job.” because you’ll need it while you’re building your new business.If you enjoyed this episode please subscribe and share this podcast, and if you'd like to show your support please visit: Patreon.com/straponyourboots