
Strap on your Boots
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Latest episodes

Dec 9, 2024 • 16min
Episode 280: Zero to CEO: The Secret to Attracting High-Quality Customers with Ross McDaniel
In this episode of Zero to CEO, entrepreneur and growth marketing expert Ross McDaniel unveils his secret formula for attracting and converting high-quality customers. Listeners will learn strategies for generating a steady stream of valuable leads, accumulating five-star reviews, and turning satisfied customers into vocal advocates. Ross dives into the importance of online reviews, how to create a referral system that drives word-of-mouth growth, and the nuanced decision of when to invest in paid advertising. This episode is packed with actionable insights, making it a must-listen for anyone looking to build a robust customer base and achieve measurable revenue growth.

Dec 2, 2024 • 16min
Episode 279: Zero to CEO: Building a Franchise Empire through Performance-Based Growth with Mike Andes
In this episode of Zero to CEO, I speak with Mike Andes, founder and author, about how he transformed Augusta Lawn Care from a small local business into a thriving international franchise. Mike shares his insights on scaling a service business, building a strong brand, and the power of his unique Pay for Performance (P4P) model, which replaces hourly wages with performance-based rewards to drive productivity and growth. We also discuss his experiences turning around struggling businesses, leveraging social media for growth, and the strategies he used to expand his franchise to over 150 locations. This episode is a must-listen for entrepreneurs looking to grow their business sustainably and innovate in their industry.

Nov 25, 2024 • 17min
Episode 278: Zero to CEO: Making Powerful Life and Business Decisions with Rugare Gomo
In this episode of Zero to CEO, I talk with high-performance coach Rugare Gomo about how to make powerful decisions that drive success in both life and business. Rugare shares his personal journey of breaking free from self-doubt, imposter syndrome, and societal expectations to live a life of purpose and fulfillment. We dive into strategies for achieving high performance, the value of authenticity, and how vulnerability can be a powerful tool for personal growth. This episode is packed with insights to help listeners overcome limitations, make impactful decisions, and create a life they truly desire.

Nov 18, 2024 • 15min
Episode 277: Zero to CEO: Overcoming Fear and Doubt to Achieve Growth with Mark Mears
In this episode of Zero to CEO, I talk with author, speaker, and consultant Mark Mears about how to overcome fear, uncertainty, doubt, and delay (FUDD) to achieve your goals and reach your fullest potential. Mark shares his insights on the importance of serving others, why faith and hope are essential in overcoming obstacles, and how belief and purposeful action can lead to personal and professional growth. We also explore his approach to Purposeful Growth, which empowers individuals and teams to make meaningful progress by focusing on purpose and serving a greater good. Join us for a powerful conversation on breaking through limitations and creating a fulfilling, purpose-driven future.

Nov 11, 2024 • 18min
Episode 276: Zero to CEO: Investing in Precious Metals and Rare Coins with Dana Samuelson
In this episode of Zero to CEO, I speak with Dana Samuelson, Founder and President of American Gold Exchange, about the value of precious metals and rare coins as stable investments amid financial uncertainty and inflation. With over four decades in the gold and silver markets, Dana brings expert insights into the U.S. economy, discussing how factors like inflation, interest rates, and global events influence precious metals prices. We explore investing in modern bullion and vintage coins, practical tips for buying and storing precious metals, and the future of the precious metals market. Dana also shares his experience in combating counterfeit coins, ensuring safe trading practices for investors.

Nov 4, 2024 • 15min
Episode 275: Zero to CEO: Breaking into the Industry as an Actor with Diane Strand
In this episode of Zero to CEO, I speak with award-winning entrepreneur, marketer, and coach Diane Strand about transforming creative passions into successful businesses. We explore her insights on leveraging money and marketing as an entrepreneur, leading as a woman in business, and uplifting others in the process. Diane also shares strategies for creating effective marketing videos for consumer audiences and her commitment to inclusive workforce development, particularly for marginalized groups and adults with special needs. Tune in to hear how Diane is making the arts accessible to all through her work and upcoming book, “Creativ-Preneur.”

Oct 28, 2024 • 16min
Episode 274: Zero to CEO: Mastering Financial Protection and Retirement Strategies with Roy Snarr
In this episode of Zero to CEO, I sit down with Roy Snarr, a top 1% finance professional and expert in asset protection, specializing in life insurance, long-term care, and annuities. Roy shares his personal journey, which began in the 1990s when his family lost their home and savings due to a market crash and his mother’s disability. This experience motivated him to pursue a career in insurance, focusing on safeguarding financial futures through accessible strategies. Today, as the founder of industry-leading firms like Roy Snarr Retirement Solutions and Snarr Academy, and an international bestselling author, Roy offers invaluable insights into securing your financial peace of mind and planning for retirement.

Oct 21, 2024 • 15min
Episode 273: Zero to CEO: Leadership and Building an Entrepreneurial Culture with Darius Ross
In this episode of Zero to CEO, I speak with executive coach Darius Ross about the critical role of leadership in building an entrepreneurial culture. We explore how leaders can foster an entrepreneurial mindset, empowering employees to take initiative and pursue innovation within their roles. Darius shares insights on how entrepreneurs can apply a military guerilla mentality to thrive professionally and how to navigate adversity with resilience. If you’re looking to cultivate a go-getter attitude and lead with purpose, this episode provides valuable strategies for achieving success in business.

Oct 14, 2024 • 17min
Episode 272: Zero to CEO: How Vedic Meditation Drives Success and Innovation with Michael Miller
In this episode of Zero to CEO I speak to Vedic Meditation Expert Michael Miller about how vedic meditation drives success and innovation. Discover why Vedic Meditation is becoming the secret advantage for top CEOs, entrepreneurs, and business leaders. Learn how meditation can reduce stress, enhance decision-making, and boost creativity, all without needing to change your busy lifestyle. We’ll explore the science behind why meditation works and share compelling stories of business leaders who have transformed their lives and careers by incorporating meditation into their daily routines. If you’re looking to gain a competitive edge and improve your overall well-being, this episode will explain why meditation could be your key to unlocking untapped potential.

Oct 7, 2024 • 17min
Episode 271: Zero to CEO: AI’s Influence on the 2024 Election with Michael Walker
In this episode of Zero to CEO I speak to Innovative AI Leader & Marketer Michael Walker about AI’s Influence on the 2024 Election. Michael dives into the profound impact AI is having on the 2024 election. He explores how mastering AI technology could be a game-changer in shaping election outcomes, with political campaigns increasingly relying on AI advisors to influence strategy and decision-making. Michael also highlights AI’s growing role in voter behavior, from sophisticated micro-targeting to advanced information distribution techniques. The discussion doesn’t shy away from the ethical concerns, addressing issues like sentiment manipulation, AI-driven troll farms, and the creation of deep fakes, all of which underscore the urgent need for vigilance and regulation in the political arena.