The Marchitect

The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal.In this session, we discussed:How to drive change management in your organizationNavigating the challenges of the CMO role during these constantly evolving timesWhat makes a product marketer a particularly good candidate for becoming a CMOHow product marketers can be architects of growth for their company

What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to take us in the right direction for 2021 and beyond. During this podcast, our Editor-in-Chief, Megan Heuer, talked to the CMOs of Gong, Drift, and Lessonly, and the Wanderlust Group about what it means to throw out what we once knew and adapt to b2b decision maker's new expectations, spending, and buying behaviors

The tide has turned!B2B buyers and sellers interactions have changed.Marketing is at the center of transformational change in nearly every B2B company. Customer expectations, spending, and behaviors are constantly shifting. And product marketing has emerged as a critical element behind the successful change.Each episode features in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams to thrive.We highlight Marchitects who are shaping the discipline of (product) marketing and driving growth for their b2b companies. We invite you to come along for the ride.With an executive perspective and an unflinching eye on what the future holds, our guests share their personal insights and experience regarding:People: How to build, manage and measure the (product) marketing functionStrategy: How to unite the business around an optimized go-to-market strategyRevenue Enablement: How to enable the revenue team to engage today's b2b customerJoin us as Lindsay from Casted interviews Rowan, the founder of the Product Marketing Community who's on a mission to give b2b product marketing executives the support and frameworks they need to build winning teams, unite the business, and be an architect of growth, or "Marchitect."