The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal.
In this session, we discussed:
- How to drive change management in your organization
- Navigating the challenges of the CMO role during these constantly evolving times
- What makes a product marketer a particularly good candidate for becoming a CMO
- How product marketers can be architects of growth for their company
