Better: The Brand Designer Podcast

We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 7: Designer Confidence and Imposter Syndrome. This rerun episode with Jen and Giselle was chock full of so much knowledge and vulnerability. Imposter syndrome is something that is all too common for us designers. Our relationship with our work is something sacred. As creatives we often feel like we ARE our work, but breaking out of that is freeing. You are not what you do. Jen and Giselle are open and honest they were about the feelings that are brought up when you see other designers’ work, how you feel about clients’ reactions, and the personal ego.Links Mentioned:Original Episode: Season 3, Episode 7: Designer Confidence and Imposter SyndromeSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 5: Creative Ways to Get Clients. In this rerun episode, we listen to Jen and Giselle talk about how to get clients in ways that push outside the box. Some of our biggest takeaways from re-listening to this episode was that getting super creative and taking some fun risks can be so impactful for your bottom line. You never know if your highest paying client could be right around the corner!Links Mentioned:Original Episode: Season 2, Episode 5: Creative Ways to Get ClientsSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 1: Setting Healthy Boundaries in Your Design Business. Giselle and Jen chat about what setting boundaries with family and friends, setting boundaries with clients, and setting boundaries with yourself (the hardest part!) We hope this episode not only allows you to listen to Giselle’s beautiful voice and laughter once again, but it inspires you to set the life-giving boundaries that you need to protect your time in your design business.Links Mentioned:Original Episode: Season 2, Episode 1: Setting Healthy Boundaries in Your Design BusinessSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

And thats a wrap! Another season has come to an end. In our final episode of Season 5, we answer a whole bunch of your juicy inbox questions.Thank you for being a part of our community! We can’t wait to keep these conversations going. Let us know if you have any follow up questions, or more thoughts on this episode or any in all of Season 5!Some of the MANY questions we answer in this episode:“What has helped you gain more higher-paying brand design clients?” - Natalie Trinidad“How do you know when you have found the right design and to end development phases?” - Charlotte Grimshaw“Where do you learn about off-boarding files for client work and what are some ways to keep it all organized??” - Katy Couch“As a designer, when you are finished with a brand strategy session with your client, how do you take the information from the brand strategy and apply it to the actual concept or design?” - Erin Baron“I’ve wanted to start my own design/marketing business for awhile, but I’ve really struggled to start. I’d love to quit my current 9-5 and try to go at it full time, but I’m scared of what my friends and family will think/say. None of them have a creative job or have ever started their own company. How do you explain what you do/want to do to people who have a more traditional view of work? And how do you push past not getting the support you’re looking for, if they don’t get it?” - Samantha StrattonLinks Mentioned:S5 E15 | Advice to Our Younger SelvesBranding with Bre | Discount Code: giftfromjen“Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike MichalowiczS5 E23 | Using Intuition in Your Design Process with Alex McGinnessStock Image Sites:wellnessstockshop.comflickr.comunsplash.comstocksy.comSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Alejandra is the strategist and designer behind Ale Now Design. She specializes in creating brands with humanity, emotion, and storytelling because she believes business is personal. Alejandra is Peruvian and migrated to the United States when she was 18. She believes this fact has made her identity issues even harder living between two spaces. Not fully belonging to either world, has made her feel like she needs to "fit in" or "choose one" when in reality, she’s learned it is a matter of celebrating her own uniqueness and finding ways to live her "own way.” In this episode we talk about that identity crisis and how it’s impacted the way she creates brands.Guest Information:Guest Name: Alejandra MacPhersonGuest Business Name: Ale Now DesignGuest Website: alenowdesign.comGuest Instagram: @ale_now_designLinks Mentioned:The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restrictions of premade themes. Better: The Brand Designer Podcast listeners get an exclusive discount! Get $300 off the course when you use code BETTER at checkout.Inbox Question:“Do you also have to be a brand strategist to be a brand designer?” — Veronica OronosSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squarespace Template shop was like!Guest Information:Guest Name: Alex McGinnessGuest Business Name: The Arcoíris Design Co.Guest Website: https://www.thearcoirisdesign.co/Guest Instagram: https://www.instagram.com/thearcoirisdesign.co/Links Mentioned:The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restrictions of premade themes. Better: The Brand Designer Podcast listeners get an exclusive discount! Get $300 off the course when you use code BETTER at checkout.Design Biz Mastery by Morgan RappBranding with Bre by Rowan MadeInbox Question:"How do you create standout brands that aren't typical?" - Chiara GarciaSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

6 months has FLOWN by! In this episode we wanted to share with you some updates on our own businesses — our project statuses, how we’ve changed as business owners, what’s stayed the same, what we’re learning, and oh so much more! Tune in to hear our real-time goings on, the good the bad and everything in-between.Links Mentioned:The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restrictions of premade themes. Better: The Brand Designer Podcast listeners get an exclusive discount! Get $300 off the course when you use code BETTER at checkout.Superhi: Intro to User Experience CourseInbox Question:“How do I organize my clients time to be able to schedule them for current and future months?” — Mayra Padilla RosasSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Jen gives an update on what the second year of her life as a mom and business owner looks like compared to the first, and the lessons she learned along the way. This is less of an advice episode (all parents, babies, and families are different) and more of a place for Jen to chat openly about the beauty and the struggles of being a mom and running a business full time. Jen hopes that this episode is relatable, insightful, and interesting to listen to for both people who are and aren’t parents.Links Mentioned:The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restrictions of premade themes. Better: The Brand Designer Podcast listeners get an exclusive discount! Get $300 off the course when you use code BETTER at checkout.Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

If you’ve ever felt like marketing yourself on social media (or elsewhere) felt uncomfortable or you’re worried about coming off “salesy,” then this is the episode for you! Ashleigh Henry of The Cheetah Company is a marketing consultant who focuses on educating powerful women to show up and serve in their digital spaces with intentional storytelling and a whole lot of joy. She chats with us in this episode about breaking the “burn and churn” cycle of content creation and marketing, how to organically make lasting connections that provide conversion or collaboration, and what mistakes she sees brand designers specifically making in their content marketing on social media.Guest Information:Guest Name: Ashleigh HenryGuest Business Name: The Cheetah CompanyGuest Website: thecheetahcompany.comGuest Instagram: @thecheetahcompanyLinks Mentioned:http://thecheetahcompany.com/Inbox Question:“I'm always looking for different methods to acquire clients and share my work more efficiently online. What do you do?” — Nakia ChironSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Bridging culture and design is a topic that is near and dear to Esther’s heart, especially as she is mixed Chinese-American, and has spent time meeting and connecting with people of all cultures. In this episode she talked about what to do and what not to do when working on a project that has cultural nodes. The big idea here: Being curious, thoughtful, and intentional when bringing culture and storytelling into design allows you to better connect with audiences, make them feel seen, and stand out in a sea of “borrowed” cultures.Links Mentioned:Sereth DesignKutoa Project by Sereth DesignContinue the conversation with Esther on InstagramSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast