Better: The Brand Designer Podcast

In today’s episode I chat with Cassie Gudmundson, energetics business coach and host of Wealthy Mama Podcast. We chat about how to embrace flexibility and flow to create a life that feels harmonious with motherhood and business.Links Mentioned:Reux Design Co.Curated - Cassie's Signature ProgramWealthy Mama PodcastInbox Question:"How do most designers handle scheduling? Is it more common to do projects VIP-style on a strict timeline/quick turnaround or take multiple on at the same time but each project taking longer? I’m a newer designer and new mom and just got so busy out of nowhere and feel very overwhelmed (but also extremely grateful that it’s all finally paying off!” - Stephanie O’NealThis Season’s Partner:The Shopify Code(x)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, discusses market research, brand transformation, and finding unique inspiration outside of social media. He highlights the skills and empathies independent designers offer clients that larger agencies can't. The podcast also explores the importance of celebrating the creative process and using AI in market research.

In this episode, we explore the journey of Lea Gucciardi, founder of ARQ Design Studio, as she transitioned from being a freelancer to building a successful 6-figure agency. We delve into how to identify that pivotal moment that prompts a shift to a team-based approach, and we discuss some of the challenges faced with scaling. Whether you're a freelancer with dreams of expansion or you’re simply intrigued by the agency world, this episode gives so much insight into self-discovery and deciding what’s best for your business.Links Mentioned:Get on the waitlist for The Shopify Codex Round 2Arq Design Studio websiteFind Lea on InstagramConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Episode Description:There’s no right way to run a business! Whether you're a seasoned entrepreneur or just starting, this episode is a reminder that the journey is uniquely yours. Tune in as we celebrate embracing your creative journey, learning from challenges, and growing without guilt or shame.Inbox Question:"What's the greatest personal setback you struggle with that sometimes works against your success as a brand designer? For instance, I'm an overachiever and perfectionist and always have been, but I LOVE brand design and want to know how I can work to overcome or at least reduce the impact of my personal setbacks so I can be my best and achieve success.” - Kelsey WadeConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Danielle Joseph is the visionary founder and creative director at Function Creative Co. and founder of Willowspace, the newest CRM tool for designers! Jen and Danielle chat about the importance of crafting a strong client experience and Danielle’s experience building a startup software company.Guest Information:Guest Name: Danielle JosephGuest Business Name: Function Creative Co. and WillowspaceGuest Website: https://willowspace.app/?lmref=s7e3YAGuest Instagram: @hellofunction @willowspace.coLinks Mentioned:Enjoy a free month trial of Willowspace using the code BETTERBRAND here.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Welcome to season 8! In today’s episode, Jen discusses her summer sabbatical and how she’s been able to run her business while being out of office. She also gives tips for designers to plan time away from their own businesses without the worry of missed opportunities.Links Mentioned:Showit Shortcuts by Seedling StudioInbox Question:"What are some of the best ways to improve workflow?” - Abbey CablerConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on Patreon

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!If you’ve ever felt like marketing yourself on social media (or elsewhere) felt uncomfortable or you’re worried about coming off “salesy,” then this is the episode for you! Ashleigh Henry of The Cheetah Company is a marketing consultant who focuses on educating powerful women to show up and serve in their digital spaces with intentional storytelling and a whole lot of joy. She chats with us in this episode about breaking the “burn and churn” cycle of content creation and marketing, how to organically make lasting connections that provide conversion or collaboration, and what mistakes she sees brand designers specifically making in their content marketing on social media.Guest Information:Guest Name: Ashleigh HenryGuest Business Name: The Cheetah CompanyGuest Website: thecheetahcompany.comGuest Instagram: @thecheetahcompanyLinks Mentioned:http://thecheetahcompany.com/Inbox Question:“I'm always looking for different methods to acquire clients and share my work more efficiently online. What do you do?” — Nakia ChironConnect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!Burnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and personal stories of working through charred seasons.Inbox Questions:“How do you maintain your creativity without feeling burnt out?”— AJ Samson“How do you balance burnout and also keep the $$ coming in?” — Selena Nohea ConmackieLinks Mentioned:Insight Timer — Free guided meditationsConnect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable, but more importantly, you don't need to sacrifice income when you make shifts to get to a more aligned schedule. Today Giselle & Jen chat with Kelsey Kerslake all about her journey from *needing* to make some quick cash to pay her bills to owning and running a 7-figure business.Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites.Inbox Question:"How do you get the client to agree the project is finished?" - Jessica RobinsonLinks Mentioned:Kelsey's Instagram: instagram.com/kelseykerslakeThe Aligned Business Academy: pinegateroad.com/academyThe Aligned Business Mastermind: pinegateroad.com/mastermindKelsey's Website: pinegateroad.comKelsey's resources: pinegateroad.com/grow-your-bizConnect With Us:Our Free Facebook Community: www.facebook.com/groups/betterbranddesignerPodcast Website: www.betterbranddesigner.comPodcast Resources Page: betterbranddesigner.com/resourcesPodcast Instagram: instagram.com/betterpodcast

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!We are excited to have Abbey from Wayfarer Design Studio on the podcast! Abbey is a master at attracting dream projects and spills all her secrets to us on how she does it. She also tells us her design studio's origin story, what she's learned, and how she's up-leveling to the next best version of her studio. Join us!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Abbey's Design Shop: https://thedesigneressentialskit.com/Wayfarer Design Studio: http://www.wayfarerdesignstudio.com/Wayfarer Instagram: https://www.instagram.com/wayfarerdesignstudio/