
CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Latest episodes

Jan 5, 2022 • 20min
Season 7. Episode 11: Bridging the Talent Gap: Yuri Kruman, CEO, HR Talent & Systems Consulting
In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today.Yes, 'It's a mess'! But Yuri has practical tactics and solutions for how execs can retool, pivot and re-align efforts for both the company and employee.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 22, 2021 • 19min
Season 7. Episode 10: Mobile Marketing: Stephanie Cox, VP Sales and Marketing, Lumavate
In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on attribution, and getting sales and marketing teams working together,Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 17, 2021 • 18min
Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group
In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 8, 2021 • 29min
Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M
In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI.Milena also shares 3M's work flexibility 'Work your Way' model which empowers employees to work when and where they work best. This is a game changer folks!Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 3, 2020 • 18min
Season 7. Episode 7: Breaking the Glass Ceiling: Cindy Zhou, Chief Marketing Officer of LogRhythm
In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career advancement.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 27, 2020 • 30min
Season 7. Episode 6: The Ethan Allen Transformation: Rodney Hutton, Chief Marketing Officer of Ethan Allen Global
In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame discrimination and stacked odds to become one of the most successful brand and retail marketers in the world today.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 20, 2020 • 20min
Season 7. Episode 5: It's all about Hustle. Ramon Ray, Founder of SmartHustle.com
In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in shaping the man he is today.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/#csuiteradio Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 14, 2020 • 23min
Season 7. Episode 4: Minority is the Majority, Neil Wu Becker, Chief Marketing Officer of Behavox
In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150 employees from 43 different countries.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 14, 2020 • 17min
Season 7. Episode 3: Data and Accountability, Thomas Been
Thomas Been talks about using data to provide the current experience for the customer, evolving and providing a leading platform for the digital business, and Marketing becoming more accountable in business and digital marketing.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 7, 2020 • 10min
Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia
In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia.Tiziana talks about:
The importance of focusing on the customer journey and customer ownership
Creating pertinent, relevant content that addresses the problems of your customers
The challenges of creating a partnership between marketing and sales
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices