Today, an episode of Far Flung with Saleem Reshamwala, another podcast from the TED Audio Collective. Icelandic is an ancient and iconic language that inspired J.R.R. Tolkien when he wrote "The Lord of the Rings." But with the digital age, and the strict rules surrounding its grammar, Icelandic is losing ground all over the country -- specifically to English. Now Icelanders are split -- using English for social and online interactions, and Icelandic for more formal conversations. Listen to why some Icelanders are concerned about this linguistic tug-of-war and why others are celebrating this new, multi-language way of communicating. Saleem also sits down with Elise to give us a book recommendation that dives deeper into these ideas: "Gold Diggers" by Sanjena Sathian. This episode is part of the TED Talks Daily summer book club, a series featuring talks, interviews and podcast episodes to inspire your next great read.

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Season 7. Episode 4: Minority is the Majority, Neil Wu Becker, Chief Marketing Officer of Behavox