CMO Insights

In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account-Based Marketing and how persona and buyer's journey are key to this strategy. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Wes Durow, Chief Marketing Officer for Mitel. Wes discusses the importance of going back to the basics in today's fast-moving digital marketing landscape and more! Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more collaboration and partnership. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing department like a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive and how small changes to the process can make it easier for sale and marketing to put the customer first. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Diego Lomanto, Chief Marketing Officer for Talent Inc. , joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the unique challenges as well as the opportunities he and his marketing team face as part of a startup company.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices