CMO Insights

Learn how Sanjay Dholaki, former CMO of Marketo, addressed his biggest challenge, scaling the growth of the company and the difficulties he faced growing and scaling the team, growing and scaling their footprint in the market, and in new markets overall.In addition to driving pipeline, demand generation and revenue for Marketo and being a key partner to sales, Sanjay was also responsible for extending Marketo’s thought leadership, driving overall marketing operations, developing business segments, and expanding the reach of the companies solutions partner ecosystem in the customer network.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization and more!Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI).Rich discusses how a company that works in the talent management market is adjusting their own talent needs to stay on top of demand generation marketing skills.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform.He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social analytics, content marketing analytics, news monitoring, web analytics, and giving it to them in one place has differentiated them from their competitors. Allen shared that “the big lever that we use in our sales and marketing is relevance. And whenever we are marketing to someone, the more relevant we can get throughout that process, the better the experience is going to be for them, and the more value we are going to deliver. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into growth mode.That experience inspired Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands – what he calls Sticky Brands. Jeremy works with companies to develop branding and marketing strategies that make them stand out and drive sales. He is a sought after keynote speaker. Jeremy’s blend of humor, stories and actionable ideas will inspire you and your audience to innovate and grow a Sticky Brand.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Carol Meyers, CMO of Rapid7 talks about: Today’s marketer has to be willing to talk about measuring marketing results with various stakeholders Ensuring your marketing team is focused on all areas of the funnel is critical for customer success Technology plays a major role on her marketing team, especially when it comes to collaboration Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute.Brian shares the importance of taking an education first approach with marketing and sales; that solving your client’s problems is critical to building a bridge and subsequently to creating a revenue relationship.Using technology to isolate key events that show triggers of how an audience member moves through their buyers’ journey is key to creating the right content at the right time for the right people. Behavioral knowledge has increasingly become an important part of the marketing process and plays an integral role in technology acquisition.The future of marketing requires a new set of skills for marketing professionals. And the most important thing that people need to develop as a skill is really an understanding of how to put their customer first.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Steve Schley, Vice President of Global Marketing for KrolLDiscovery. Steve discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices