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The Coca-Cola Compassion Lab

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Aug 1, 2018 • 44min

The Great Rewrite with Leonard Brody

The concept of innovation as we knew it is effectively and functionally dead. It’s meaningless. It doesn’t really mean anything anymore and it’s lost its meaning mostly because we beat the crap out of it for about twenty years, telling everybody to do it. Then we realized, as we started looking through the numbers, that the truth was everyone was getting hung up on two parts of the innovation story. One of that was technology and the other was business model. It was missing this whole other throughline that was happening almost daily in our lives which no one was paying attention to which was the institutional shift. Around 2009 when the recession hit, we all entered into probably the largest mass institutional shift in the history of our species. We are basically in this moment in time where we are setting a rewrite button or pressing the reset button on the operating system of our planet. Venture capitalist, author, and media commentator Leonard Brody talks about The Great Rewrite of the innovation story after the 2009 recession, specifically in the sports and entertainment business.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter
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Aug 1, 2018 • 41min

Winning In The Purpose Revolution: Meaning Is The Next Frontier with Dr. John Izzo

One of the greatest challenges of this age of disruption that we’re in is it’s about speed and technology. However, there’s an old school thing that people are longing for. More than anything else, we’re longing for humanity. If your company can give your team members and your customers that thing that’s missing, you can have a competitive advantage that will be hard to duplicate. You may even find your own humanity in the process. Keynote speaker and leadership expert Dr. John Izzo talks about the purpose revolution and how employees, customers and even investors are asking a different question today. Dr. Izzo says the world is changing and people want meaning, relationship, and authenticity in addition to the product. We’re now marketing our purpose, not our company. In that process, hopefully, we’ll solve the biggest problems the world is facing and give our children and grandchildren a better world than the one we inherited.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter
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Aug 1, 2018 • 55min

Futurist Panel

We’re all about uncertainty. This place is one big great what if. Every day, people are placing bets on people who are trying to create a revolution, but we really don’t know how things are going to play out. We need to understand what technologies and fads are going to make an impact and how businesses use the technologies that are under development. So often, the things that we try fail and we have to understand whether they failed because it was something we didn’t do right, whether it’s because the product or the technology was ahead of its time, or whether it just didn’t really fit. There needs to be change because ultimately what we want to do is to create change in business and in society. That is what the futurist panel is going to be exploring.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

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