The Coca-Cola Compassion Lab Winning In The Purpose Revolution: Meaning Is The Next Frontier with Dr. John Izzo
One of the greatest challenges of this age of disruption that we’re in is it’s about speed and technology. However, there’s an old school thing that people are longing for. More than anything else, we’re longing for humanity. If your company can give your team members and your customers that thing that’s missing, you can have a competitive advantage that will be hard to duplicate. You may even find your own humanity in the process. Keynote speaker and leadership expert Dr. John Izzo talks about the purpose revolution and how employees, customers and even investors are asking a different question today. Dr. Izzo says the world is changing and people want meaning, relationship, and authenticity in addition to the product. We’re now marketing our purpose, not our company. In that process, hopefully, we’ll solve the biggest problems the world is facing and give our children and grandchildren a better world than the one we inherited.
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