Stephanie Arakelian, Podcast Marketing Specialist for Impact Theory, shares insights on podcast marketing and audience development. Topics include content repurposing, community building, understanding 'why' in content creation, and platform specialization. She emphasizes the importance of focusing on one platform at a time and using AI for content repurposing.

About the Episode:Alisa Cohn is a globally recognized coach who specializes in guiding startup CEOs, executives, and board members. Her proficiency has earned her prestigious titles such as the #1 Startup Coach at the Thinkers50 Marshall Goldsmith Leading Coaches Awards and one of the Top 30 Global Gurus for Startups. Alisa's clientele list reads like a who's who of the entrepreneurial world that includes Tim Ferris and companies like Venmo, Foursquare, InVision, Etsy & The Wirecutter. Big corporations including Pfizer, Novartis, Dell, Hitachi, IBM, Calvin Klein, Tory Burch, and The New York Times have also sought her expertise. In this episode of “Uploading…,” Alisa Cohn shares how she leveraged her content and online presence, particularly on LinkedIn, to build a personal brand that catapulted her career in coaching.Today, we'll cover:- Alisa Cohn’s early journey in content creation through her email newsletters and their evolution into major publications- Alisa Cohn's strategy for content creation, maintaining high engagement on LinkedIn, and leveraging this to fuel her coaching practice- The transformative impact of personal branding on LinkedIn for establishing credibility and enhancing business opportunities- Insightful tips on managing resistance to feedback and the crucial balance between intention and impact in communication- Stories of transformation with clients, highlighting a founder’s journey to overcoming unconscious doubts and achieving company growthWhat You'll Learn1. Importance of Content Creation 2. How to Build an Online Presence3. Leveraging Personal Brand through Social Media4. Building Resilience and Self-Belief in Clients5. Strategies for Effective Leadership and Growth6. Benefits of Mentorship and Continuous ImprovementTimestamps01:38 How Alisa Cohn found her way to coaching04:02 Transitioning from corporate to coaching career09:14 Alisa Cohn’s content strategy and writing career journey12:10 How building your personal brand leads to opportunities16:29 Details about Alisa Cohn’s book, "From Start-Up to Grown-Up"18:42 Starting a podcast, interviewing entrepreneurs19:05 The importance of self-belief and grit for founders24:59 360 feedback, marrying intention with impact27:08 Alisa Cohn’s advice for coaches looking to scale their businessImportance of Testing Ideas and Getting Feedback: “My advice to everybody is to just be on the lookout for the things that resonate with people and then begin to try them on whatever social, you know, medium of your choice helps you to test out your ideas. Because you have to be testing out your ideas and also getting feedback, which is this is not a good idea or this is a good idea in order to really see what's going to resonate with your audience. — Alisa Cohn [00:11:19 - 00:11:40]Necessity of Self-Belief and Grit for Leaders: “You have to have self-belief, and that may sound simple, but a lot of people are suffering with imposter syndrome or insecurity or lack of confidence, and then they don't even try. So one thing about high performers, and certainly founders, is they are triers. They will try and combined with that, they have the grit to overcome obstacles because there are many, many, many obstacles on the way to success. So you have to kind of realize and not be daunted and afraid and upset by failure, setback, obstacles along the way. So I think that mindset is super important. There's no substitute for elbow grease. You must have, you must be able to work hard and have stamina to work hard. And you've got to create a community around you.” — Alisa Cohn [00:19:49 - 00:20:30]Challenges of Leadership and Feedback: "You think, you know, you have this idea, you pretty sure you know what you're doing, and you have strong personalities, and in the best way, you've got conviction. So it's hard to listen to other people sort of tell you that there might be something else you're not seeing." — Alisa Cohn [00:24:33 → 00:25:17]Marrying Intention with Impact: "Because you're the expert on your intention, but everybody around you is the expert on your impact, and so it's really important to be able to marry that intention with that impact." — Alisa Cohn [00:25:32 → 00:25:44]Building Skills and Community in the Social Media Age: "So step one, get great at your craft. So you need to have reps, you need to have clients, whether it's for free, whether it's only not a lot of payment, like not a high fee, you don't have to, like, the first step is to get clients one way or the other in order to get reps and to get practice at your craft, to get better at your craft, find a mentor, find your own coach to really help you have that confidence of being great. And then I certainly think in the age of social media, you've got to find a way to get, to get attention by sharing your ideas. So you could build your own community, you could join another community, you could post on social media." — Alisa Cohn [00:27:09 → 00:27:45]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicAlisa Cohn - CEO of Alisa Cohn & Associates, Inc.

Guest Anthony Gallo shares insights on gaining 1,000 followers in 30 days, effective growth strategies like ads and social automation, recognizing ineffective content, leveraging community support, and using humor in ads to scale paid media efficiently.

Chase Barmore, Account Executive at Hyros and co-host of Sales Players podcast, discusses ad tracking, attribution, and content creation. Topics include leveraging podcasts for sales, building a sales strategy in a content-rich environment, and transitioning into successful course offerings.

Ashley Grant, a successful freelance writer with experience dating back to 2007, shares insights on creating engaging content by prioritizing readers over SEO. She discusses the power of storytelling in personal branding, the impact of AI on content creation, and leveraging AI to repurpose authentic content. Grant emphasizes the importance of authenticity and addressing user needs in writing, offering practical tips for writers to navigate the evolving digital content landscape.

About the Episode:Eugenio Castro has worked with numerous creators and entrepreneurs, including Sam Parr, David Perell, Colin and Samir, Nik Sharma, Ramon Berrios, Blaine Bolus, and Justin Mares.In this episode of “Uploading…,” he distills his wealth of experience down to a potent strategy, emphasizing efficiency, credibility, and the transformative power of research, which you can leverage to elevate your own content to new heights.Today, we'll cover:- Eugenio Castro's perspectives on the necessity of credibility and trust in the field of research- The pivotal role of research in developing content and making informed decisions- How research content can be repurposed to reach a wider audience and increase impact- How research can streamline workflow and increase efficiency in the creative process- Ways to monetize research content in the digital ageWhat You'll Learn1. The Impact of Research on Content Strategy2. Repurposing Research Content3. Effective Research Practices4. Traits of Successful Content Creators5. The Value of Research in Content Creation6. Research Methodologies and Client Work7. Practical and Theoretical Research8. Monetizing Research9. Research in Dialogue and Interviews10. Research’s Role in Efficiency and ScaleTimestamps03:37 How research supports content creation06:35 Building trust and increasing reach as a researcher08:59 Eugenio Castro’s research process10:28 Condensing research notes based on the client's objectives14:48 Three ways to use research to monetize content18:15 How research informs content strategy21:34 Repurposing research to create more content25:11 The difference between good and bad research30:09 The importance of research for impactful content creationThe Role of Research in Content Creation: "And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely." — Eugenio Castro [00:02:22 → 00:02:45]The Power of a Personal Brand on Social Media: "I used to have, like, an artwork as an image, and he said I should put my face on it. And, yeah, so I'm sample arts researcher, and from there, from sending that name on my bio. I mean, I get like weekly DM's people wanting to work with me." — Eugenio Castro [00:05:21 → 00:05:36]Researching Digital Personalities: "You put them on YouTube, on Spotify, on Apple podcasts, and then you gather all the relevant interviews, all the relevant links from those platforms, put them on a Google Doc, and then you enter that subject's name on a tool like Perplexity or Google." — Eugenio Castro [00:09:43 → 00:10:00]Crafting Content with Purpose: "Because again, if you just stop at that or do something very generic, it's got to be of no value. So you need to repurpose it to something very, very specific." — Eugenio Castro [00:10:40 → 00:10:48]Effective Communication in Research: "You want a very high signal and very low, like serial noise. And counterintuitively, my clients pay me for what I leave out of the document, not so much for what I put in, because again, they didn't go to Perplexity, they didn't go to Google, but they have to sift through the noise, so they just want to get the signal." — Eugenio Castro [00:11:44 → 00:12:04]Trends in Monetizing Research: "How you monetize research is by putting it behind a paywall and saying, this is what you get with what you pay, and then having that on the other side." — Eugenio Castro [00:15:45 → 00:15:55]Content Creation Strategy: "What research, like a good research assistant or a good Jamie ensures that you'll sort of talk about the best things possible and you don't repeat things that have already been asked or talked about." — Eugenio Castro [00:19:21 → 00:19:36]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicEugenio Castro - Founder of Information Dealers

Expert Sara Loretta delves into tech audits, optimizing operations, and team dynamics. She shares insights on balancing automation and hiring, virtual assistants, and content workflow management. Learn about cultural development, training, and self-reflection for business growth.

Stephanie Garcia, a seasoned digital marketing expert and live video strategist, shares innovative strategies for repurposing live stream content, distinguishing content levels for different audiences, and leveraging social media for real-time engagement. She discusses the importance of dedicating long-form live streams to platforms like YouTube for enhanced discoverability and shares her 10x10 content formula for generating fresh video ideas. Additionally, Stephanie provides insights on mindset approaches to live streams, the use of teleprompters, and effective audience interaction.

Creative expert Max Hertan discusses content creation strategies, market fit, and personal branding. Insights on short form content, budgeting, and time investment. Exploring the journey from a marketing agency to content expert. Evaluating ROI of content creation for business growth.

This podcast delves into the power of video marketing and the strategic impact of intentional video content. It covers the role of narrative and scripting in creating standout videos, tactics for audience building, transitioning from Twitter to YouTube growth, and the correlation between niche-specific video content creation and agency expansion. The discussion explores crafting effective video content strategies, navigating short form strategy and quality content production, strategic video content for personal branding, and exploring influential creators and ambitious YouTube goals.