

This Much I Know - The Seedcamp Podcast
Carlos Espinal
This Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Episodes
Mentioned books

Oct 14, 2020 • 19min
Darryl Sparey, Co-Founder of Hard Numbers, on how to convert PR into Sales
On the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.

Oct 14, 2020 • 15min
Will Allen-Mersh of Spill discusses moving from entertaining marketing to useful marketing
On the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.

Oct 14, 2020 • 42min
Harry's Chris Seigal and Sally Higgin on implementing brand tracking to launch & scale your brand
On the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.

Oct 14, 2020 • 36min
Fireside Talk: Chad West, Director of Global Marketing & Communications, Revolut
On the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.

Oct 14, 2020 • 27min
Attest's Meagan Healey & Andy Davis on how to build content for organic and paid reach
On the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.

Oct 14, 2020 • 13min
Re:ceeve's John May questions the value of LinkedIn Advertising
On the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.

Oct 14, 2020 • 42min
Shachar Radin on how to build a demand generation machine
On the afternoons of 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for one of our favourite events of the year - the Seedcamp Marketing Summit. Attended by over 80 people we delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Huge thanks to all the fantastic people who contributed to this virtual experience, including portfolio company speakers: Andy Shovel (CEO @This), John May (Head of Demand Generation @re:ceeve), Will Allen-Mersh (Partner @Spill), Anthony Rose (CEO @SeedLegals) and Steffen Hedebrandt (Co-founder @Dreamdata). Our amazing keynote speakers: Shachar Radin (CMO @Hubble), Meagan Healey (Brand & Comms Director @Attest), Andy Davis (Head of Demand Generation @Attest), Chris Seigel (Senior Director, Direct to Consumer @Harrys), Sally Higgin(Marketing & Comms Director @Harrys), Darryl Sparey (Managing Director @Hard Numbers), Ashley Friedlein (CEO @Guild) and Kate Adams (Vice President of Marketing @Drift). Finally, thank you to our two amazing fireside speakers: Ines Ures (NED, ex-CMO Deliveroo, & ex-CCO Treatwell) and Chad West (Director, Global Marketing & Communications @Revolut). A huge effort by all to make sure this event translated across well into virtual!

Oct 7, 2020 • 40min
Pinning down Financial Crime with the Founders of Salv and Resistant AI
Financial fraud is everywhere: in action movies, history books, and, yes, in our day-to-day lives in companies small and large. According to a 2020 PwC study, 56% of companies in the UK surveyed had experienced fraud, corruption, or economic crime in the past 24 months. This is well above the global finding of 47%.
At Seedcamp, we are lucky to have two companies in our portfolio tackling this important and growing issue: Salv, an anti-money laundering platform for banks & fintechs, and Resistant AI, a software solution protecting automated decisions against evolving online fraud.
Today, we are joined by their founders and CEOs, Taavi Tamkivi and Martin Rehak, respectively. Tune into this week’s podcast to hear their thoughts on the ever-expanding issue of financial crime and how their startups are tackling it in distinctive ways.
Links:
Carlos Espinal - twitter.com/cee
Seedcamp - www.seedcamp.com
Savl - https://salv.com/
Resistant AI -https://resistant.ai/
Taavi Tamkivi - https://twitter.com/taavitamkivi
Martin Rehak - https://twitter.com/rehakmar

Sep 24, 2020 • 38min
Coatue Management Matt Mazzeo’s path into VC and his philosophy on being helpful
In 2012, super-angel investor Chris Sacca launched Lowercase Capital, a new fund focused on the intersection of media and technology. To ensure its success, he hired one of the best-networked business development executives in the LA area: Matt Mazzeo. Within just a few months, Matt proved his tremendous aptitude for venture investing.
Over the next four years, Matt and the Lowercase team invested in Instagram, Twitter, Slack, Kickstarter, and Medium to name just a few.
Today, Matt is a Partner at Coatue Management, where he heads up the firm’s venture arm. By continuously learning, following your interests, and giving more than you get, Matt has differentiated himself as one of the top VCs in the industry.
Tune into this week’s thought-provoking podcast where Carlos and Matt discuss Matt’s path into VC and his approach to advancing the startup ecosystem. You’ll also discover whether Matt is a huge gamer or not (spoiler: he is).
Links
Matt Mazzeo - https://twitter.com/Mazzeo
Carlos Espinal - twitter.com/cee
Seedcamp - www.seedcamp.com
Coatue - https://www.coatue.com

Sep 9, 2020 • 50min
Legal Hour – The 6 make or break legal issues to consider when starting a company
On this third episode of the Seedcamp Legal Hour, Tom and Carlos are joined by Anthony Rose, Co-founder and CEO of SeedLegals, the world's first legal automation platform for startup funding and a proud Seedcamp portfolio company. Besides being a serial entrepreneur, Anthony’s career has also seen him take on huge feats such as managing the launch of BBC iPlayer, for which Wired UK named him "the man who saved the BBC”.
With one in 12 of all early-stage investments in the UK going through the SeedLegals platform, the company now holds key insights on what is market standard when it comes to legal terms. One of the mistakes Anthony has noticed throughout the years includes founders requesting bespoke contracts. He comments, for an investor, it’s like going on a holiday and having a rental car. So you get out of the airport and you jump into the rental car and if Saab or somebody has moved all of the controls into a different place […] it’s a nightmare.”
Tune in to learn the six critical things to get sorted legally when you’re just starting a company and how data can empower founders to make better legal decisions.
Links:
Carlos Espinal - twitter.com/cee
Seedcamp - www.seedcamp.com
Tom Wilson - twitter.com/tom_wils
Anthony Rose - twitter.com/anthonyrose
SeedLegals - www.seedlegals.com