

The Born Primitive Podcast
Born Primitive
On the new Born Primitive Podcast, you’ll hear from Born Primitive co-founder and CEO Bear Handlon, VP Tony Strasiser, core members of the Born Primitive team, as well as athletes, business leaders, thinkers, entrepreneurs, and others about ways you can take your life and pursuits to the next level.
Episodes
Mentioned books

Mar 4, 2025 • 1h 10min
40-Year Special Forces Career to Launching Born Primitive Tactical & The Hotwash Podcast
On this episode of The Born Primitive Podcast, Bear and Tony sit down with Bruno Fallon. Bruno shares his incredible journey from a 40-year career in Special Forces to helping launch Born Primitive Tactical. He discusses the challenges and triumphs of building a tactical apparel brand that manufactures all products in the USA. Bruno emphasizes the importance of quality, craftsmanship, and supporting American manufacturing. Additionally, he teases the upcoming launch of his new podcast, The Hotwash, set to debut this week, where he’ll dive deeper into military and business insights, offering listeners a unique perspective from his extensive experience.To learn more about Born Primitive Tactical visit: https://bornprimitivetactical.comCheck out our brand: https://bornprimitive.com/Follow us on Instagram: https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

Feb 25, 2025 • 1h 7min
Bear & Tony: The Future of Footwear, Psychedelics & The Current Political Landscape
On this episode of The Born Primitive Podcast, Bear shares details about his upcoming trip to Jamaica for psychedelic therapy, where he will experience psilocybin mushrooms. He discusses the proven benefits of psychedelic therapy, including its use in treating PTSD, addiction, and other mental health challenges, particularly for military veterans. The conversation also covers Born Primitive’s broader vision beyond being just an apparel company. Bear and Tony explore their commitment to making a positive impact on society and finding ways to give back. They also dive into political changes and updates, discussing the new administration, debunking claims, and examining the nation’s debt and future economic outlook. Finally, Bear and Tony reveal what they’re most excited about this year, including Born Primitive’s strong inventory, expansion into footwear, and potential collaborations with Black Rifle Coffee Company and UFC for Veterans Day launches.To check out our brand visit: https://bornprimitive.com/And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.comFollow us on Instagram: https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

Feb 18, 2025 • 1h 13min
Dr. David Perlmutter: Gut-Brain Optimization, Corruption Within Scientific Research & The Importance of Metabolic Health
On this episode ofThe Born Primitive Podcast, Dr. David Perlmutter dives deep into the crucial relationship between gut health and brain function, revealing how optimizing the gut can have a profound impact on mental clarity, mood, and overall well-being. He also uncovers the disturbing corruption within scientific research, discussing how certain industries and biases can skew health information and hinder progress. Dr. Perlmutter emphasizes the importance of metabolic health, offering practical strategies for improving metabolic function to prevent chronic diseases. Packed with cutting-edge insights, this episode challenges conventional thinking and provides actionable tips for achieving better health through a balanced gut, brain, and metabolism.Follow Dr. PerlmutterINSTAGRAM:@davidperlmutterWEBSITE:https://drperlmutter.com/To check out our brand visit:https://bornprimitive.com/And you can learn more about Born Primitive Tactical by visiting:https://bornprimitivetactical.comFollow us on Instagram: https://www.instagram.com/bornprimitive/Subscribe to our YouTube Channel:https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQwPRODUCED BY IRONCLAD

Feb 11, 2025 • 56min
Surfing Legend Shane Dorian: Big-Wave Surfing, Near-Death Experiences, and Bowhunting
In this episode of the Born Primitive Podcast, Bear and Tony sit down with legendary big wave surfer Shane Dorian. Shane opens up about his intense surfing career, recounting near-death experiences that shaped his approach to both the ocean and life. He discusses the mental and physical preparation needed to surf some of the world’s biggest waves, while also reflecting on how these dangerous feats have impacted his perspective on risk. Shane also shares his passion for bowhunting, offering insights into how the patience and focus required for hunting parallels his approach to surfing. Throughout the conversation, Shane emphasizes the importance of managing fear, taking calculated risks, and finding balance between his extreme sports and family life.
Follow Shane on Instagram: @shanedorian
To check out our brand visit: https://bornprimitive.com/
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD

Feb 4, 2025 • 51min
Joel Salatin: Homesteading, Regenerative Farming & Entrepreneurship
On this episode of The Born Primitive Podcast, Joel Salatin, a well-known farmer and advocate for regenerative agriculture, discussed the importance of homesteading and regenerative farming as vital solutions to the challenges of modern industrial agriculture. He emphasized the need for a holistic approach to farming that works in harmony with nature, rather than exploiting it. Salatin also highlighted how entrepreneurship in this field requires both innovation and a commitment to sustainability, suggesting that farmers can build profitable, meaningful businesses by prioritizing environmental health, animal welfare, and community connection. His perspective stressed the interconnectedness of farming, business, and ethics, calling on individuals to take more control over their food systems through conscious farming practices.
For more information visit: https://www.thelunaticfarmer.com/
Follow Joel
INSTAGRAM: @joel_salatin
2nd INSTAGRAM: @polyfacefarm
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD

Jan 28, 2025 • 1h 2min
Jake "The Snake" Plummer: NFL, Entrepreneurship, and Finding His Passion for Medicinal Mushrooms
On this episode of The Born Primitive Podcast, Jake "The Snake" Plummer opens up about his NFL career, reflecting on the highs and lows of playing professional football, and how the sport shaped his life and mindset. He discusses his transition into entrepreneurship, highlighting how he’s channeled his competitive spirit and discipline into building businesses. A big part of his post-NFL journey includes his newfound passion for medicinal mushrooms, which he believes have played a major role in improving his mental and physical well-being. Plummer shares how this natural remedy has become an integral part of his life, and how he's now dedicated to educating others about its benefits.
Follow Jake
INSTAGRAM: https://www.instagram.com/snakeplummer/?hl=en
UMBO: https://getumbo.com/
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD

Jan 21, 2025 • 49min
A Purpose-Driven Life: How a Severe Car Accident Led to the Summiting of Everest
In this inspiring episode of the Born Primitive podcast, Jenn Drummond shares her remarkable journey from surviving a life-threatening car accident to becoming one of the few people to summit the world’s toughest mountains. She opens up about how the accident shifted her perspective on life, pushing her to live with greater purpose and determination. Jenn talks about the physical and mental challenges she faced in scaling some of the most dangerous peaks on Earth, using her newfound strength and resilience to break boundaries. Her story is one of transformation, proving that even in the face of trauma, we can find the power to rise above and achieve the unimaginable.
Follow Jenn
Instagram: https://www.instagram.com/thejenndrummond
X: https://twitter.com/thejenndrummond
Facebook: https://www.facebook.com/jenndrummondutah/
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD

Jan 14, 2025 • 1h 4min
Mind Pump's Sal Di Stefano: "We are in a Crisis of Poor Health”
On the Born Primitive Podcast, Bear and Tony sit down with Sal Di Stefano. Sal dives into the growing mental health epidemic among children, exploring the negative impacts of social media and poor dietary habits. He shares practical strategies he implements with his own kids to foster healthier relationships with food and technology. Additionally, Sal reflects on the journey of founding Mind Pump Media, detailing its mission to provide honest and impactful fitness advice in an industry often clouded by misinformation.
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD

Jan 7, 2025 • 1h 3min
From the Ground Up: The Journey of Born Primitive and the Secrets to Entrepreneurial Success
On the Born Primitive Podcast, Bear sits down with Ryan Michler. Ryan is the founder of Order of Man. Bear and Ryan share the inspiring story behind the birth of Born Primitive, detailing the challenges they faced and the calculated risks they took to build the brand into a thriving global enterprise. They discuss the mindset required to overcome obstacles, the importance of resilience, and their approach to taking measured risks that align with long-term goals. Additionally, they offer invaluable advice for young entrepreneurs, emphasizing the significance of staying true to one’s vision, embracing failure as a learning opportunity, and fostering a strong work ethic. This episode is a masterclass in entrepreneurship, providing practical insights and motivation for anyone looking to turn their dreams into reality.
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD

Jan 3, 2025 • 34min
Bear & Tony: 2024 Lessons Learned From Business and Life (Part 2)
On the Born Primitive Podcast, Bear and Tony reflect how social media can be a heavy burden, fueling insecurities and comparison with others' seemingly perfect lives. They discuss how childhood experiences—whether bullying, family dynamics, or societal pressures—shape deep-rooted feelings of inadequacy that often persist into adulthood, affecting relationships and self-esteem.
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD