
The Storypowers Podcast
The show about the power of stories, the people who tell them, and why you should be doing it too.
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
Latest episodes

Dec 14, 2020 • 48min
How Stories and Humour Build Trust with Brian Harman
Episode 39. How Stories and Humour Build Trust with Brian Harman
Which types of humour are effective in business - and which might be a catastrophe? Should you focus more on story structure or content? How do you make every story relatable?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Dr. Brian Harman.
Brian is a leadership professor and professional speaker who uses his humorous approach to engage and motivate leaders.
He speaks at Fortune 500 companies, TEDx events, and universities around the world, writes for FORBES, and teaches leadership at UCLA, UC Berkeley and the ESAN Graduate School of Business in Peru.
You can find Brian on LinkedIn.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Dec 7, 2020 • 51min
On The Journey to Master Storytelling with Quentin Allums
Episode 38. On The Journey to Master Storytelling with Quentin Allums
What happens when story other people see is not the same as the one we tell ourselves? How do you use your employees stories to drive engagement? What's the difference between video and audio storytelling?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Quentin Allums
When I book someone in for the podcast, I asked to send me a short description I can use to introduce them. But Quentin wrote:
"I'm just Q. So many changes in my life right now I don't even know how to answer this question haha."
What I can tell you is that Q was one of the first people to go all in as a video creator on LinkedIn, and his content has been seen more than 10 million times since. He spoke at VidCon, TEDx and Inbound and was one of the founders of Urban Misfit Ventures, a start-up who helped individuals and companies build influence and leverage content through video storytelling
He’s also recently started Stupid Deep, which he describes as a cinematic podcast, and what’s possibly a never-ending journey to becoming a master storyteller.
You can find Q on LinkedIn, and and you can find his podcast here: https://podcasts.apple.com/us/podcast/stupid-deep/id1540594431
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Nov 30, 2020 • 59min
The Craft and the Buzzword with Synne Lindén
Episode 37. The Craft and the Buzzword with Synne Lindén
Can you use storytelling to hack trust - and if you can, should you? How do you go from lost to aligned, from confused to confident? How do you use "fertile facts" to find your core narrative?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Synne Lindén.
Synne's a writer and storyteller for businesses that want to grow while making a difference. At Lindentree, she uses her creative and professional writing expertise to help integrity-driven companies speak to their customers in a brand new way.
You can find Synne on LinkedIn and at lindentree.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Nov 23, 2020 • 1h 3min
Why You Should Be A Dick with Marc Ensign
Episode 36. Why You Should Be A Dick with Marc Ensign
Is it ok to be a Dick? How does having The Eye make your life better? And should businesses ditch commercials for Inspirational Marketing?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today Marc Ensign.
Marc is a keynote speaker, best-selling author and Broadway musician.
He is also the founder and “Big Cheese” at LoudMouse, a personal branding agency empowering speakers, authors, coaches and entrepreneurs who want to impact the world.
And as you’ll find out today, Marc is a complete and total dick - and that is definitely not what you think.
You can find Marc at marcensign.com, loudmouse.com and the book's website is iwanttobeadick.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Nov 16, 2020 • 1h 8min
Make Your Ideas Irresistible with Tamsen Webster
Episode 35. Make Your Ideas Irresistible with Tamsen Webster
How do you tell the story of your ideas - and make them irresistible? Are your talks and presentations tipsy? And who is Becky??
Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Tamsen Webster.
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result.
Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
You can find her at tamsenwebster.com, and here is her much recommended Red Thread Newsletter, and her incredible useful Conversational Case.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Nov 9, 2020 • 60min
The Business of Story and Brand Bewitchery with Park Howell
34. The Business of Story and Brand Bewitchery with Park Howell
When the masses have become the media, why is story the best solution? How can story clarify your message, amplify your impact and simply your life? And what can South Park teach you about business communication?
Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Park Howell. Park is a 35-year veteran of the branding arts and is now considered the World's Most Industrious Storyteller who has helped brands grown by as much as 600% with the power of story. He hosts the popular Business of Story podcast, and has just released his first book, Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand. You can find Park at businessofstory.com. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Nov 2, 2020 • 50min
Tell Stories to Land Your Dream Job with Ben White
Episode 33. Tell Stories to Land Your Dream Job with Ben White
How should you tell the story of your career? What's the best way to answer the questions every recruiter asks? How can companies and recruiters use stories to bring in the best candidates?
Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Ben White. Ben is a Director at Titus Talent Strategies, and he is an expert on all things recruitment. He is making a name for himself on social media as a respected voice on talent acquisition, retention, leadership and culture.
As you might have noticed, Ben is not a storyteller, professional speaker, marketing or branding expert, so what is he doing on my podcast?
Well, he’s here because I wanted to explore how storytelling fits in someone’s career, from the story told by your CV and past experience all the way to the stories candidates and recruiters tell about themselves and the companies they represent.
You can find Ben on LinkedIn, and also at Titus Talent Strategies.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Oct 26, 2020 • 1h 23min
Leadership, Purpose and the Stories that Made Us with Conor Neill
32. Leadership, Purpose and the Stories that Made Us with Conor Neill
How do you start a speech when your audience is apathetic or hostile? What is the formula for leadership, good storytelling and for a life lived with purpose? How do our earliest stories make us who we are?
Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Conor Neill.
Conor is a sought-after keynote speaker on Leadership. He teaches Leadership Communications at IESE Business School and is the President of Vistage in Spain, which is part of the world’s leading CEO organisation.
His YouTube channel on Leadership and Influence has over 230k subscribers and more than 21 million views.
You can find him at conorneill.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
I'm a keynote speaker, author, public speaking and storytelling coach. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Oct 19, 2020 • 52min
The Power of Small Stories with Shawn Callahan
31. The Power of Small Stories with Shawn Callahan
What's one of the biggest mistakes people make when they try to use stories in business? How do you start telling a story without sounding like a weirdo? What is the best way to learn storytelling?
Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Shawn Callahan.
Shawn is an award-winning author, business storytelling specialist and host of the Anecdotally Speaking podcast.
He is best known as the founder and director of Anecdote, one of the most experienced and highly regarded story-based management consulting firms in the world.
In the storytelling world, some might be more famous, or richer, or even better-looking than Shawn, but not many deserve to be called The Godfather of Business Storytelling.
You can find Shawn at anecdote.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
I'm a keynote speaker, author, public speaking and storytelling coach. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Oct 12, 2020 • 51min
How to Achieve Rapid Growth through Storytelling with Matthew Pollard
30. How to Achieve Rapid Growth through Storytelling with Matthew Pollard
How do you stand out in a crowded market and avoid competing on price? How does storytelling help you achieve rapid growth? What's the secret introverts (and everyone else) can use to become excellent at sales?
Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Matthew Pollard.
Matthew has been called “the real deal” by Forbes, but he’s better known as “The Rapid Growth Guy.” By the age of 30, he’d been responsible for five multi-million dollar business success stories.
He’s the bestselling author of The Introvert’s Edge, which was Amazon’s 8th Most-Sold Book of the Week and BookAuthority’s 2nd “Best Introvert Book of All Time.”, and he was chosen as one of the Top 50 Keynote Speakers for 2019 by Top Sales World Magazine.
You can find him at matthewpollard.com, and the unique messaging exercise he mentioned is at matthewpollard.com/growth.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
I'm a keynote speaker, author, public speaking and storytelling coach. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.