Leadership, Brand Strategy & Transformation - Minter Dialogue

Evergreen Podcasts | Minter Dialogue
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Jan 19, 2014 • 38min

Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)

Minter Dialogue Episode #86 -- This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe, part of the Omnicom Group and President of Being Worldwide. Nicolas is very much a man who walks the talk, with a very well read blog and a vibrant Twitter following. In this interview, we talk about the agency offer, the big challenges for brands, the opportunities for business leaders today in social media, and some guidelines for brands creating international social media strategies. A vivid conversation. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Jan 11, 2014 • 33min

Stephen Waddington, Head of Digital and Social Media at Ketchum Europe (MDE85)

Minter Dialogue Episode #85.This interview, recorded on January 8, 2014, is with Stephen Waddington, or @wadds on Twitter, a premier expert on Public Relations. Successful repeat entrepreneur, author and prolific blogger, Stephen is now running Digital and Social Media for Ketchum Europe. Stephen is leading the charge for the modernization and professionalization of PR practitioners. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Jan 7, 2014 • 32min

David Zinger, Expert, Speaker and Author on Employee Engagement (MDE84)

Minter Dialogue Episode #84.This interview, recorded right before the Christmas break, is with David Zinger, world renowned expert on employee engagement. David is a prolific author and blogger on the topic, and founder of the flourishing Employee Engagement Network. Employee engagement is of special interest to me because of the importance of the individual employee in his/her role of re-presenting the brand on the front line with customers. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Dec 3, 2013 • 41min

James Moffat, CEO of The Organic Agency - super pragmatic advice for digital marketers (MDE83)

Minter Dialogue Episode #83.This interview, recorded on December 1, 2013, is with James Moffat, CEO and founder of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social and influence marketing, the death of SEO and an exceptional face recognition campaign that James’ team led last year. A spirited conversation. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Nov 23, 2013 • 32min

Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)

Minter Dialogue #82 -- This interview, recorded on November 22, 2013, is with Nao Sato, President of Warp Japan, a digital agency based in Tokyo, Japan. On my latest trip, I had the good fortune to catch up with Nao and talk about the Japanese digital market, the eternal issue of global brands who want and need to localize in Japan, as well as some of the challenges of social media and search in Japanese. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Nov 9, 2013 • 23min

Interview with Greg Verdino, talking innovation and digital transformation (MDE81)

Minter Dialogue Episode #81 -- This interview, recorded on October 23, 2013, is with Greg Verdino (@GregVerdino), author and well-respected digital marketing expert. Having worked at Digitas and Crayon, and most recently EVP Strategy at the Dachis Group, Greg has launched his own consultancy and works with some top companies on their leadership, innovation strategy and transformation to digital. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Oct 31, 2013 • 29min

Jeremy Goldman (@Jeremarketer) Firebrand Group founder, on eCommerce and Digital & Brand marketing (MDE080)

Minter Dialogue Episode #80.This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, we caught up with each other and discussed eCommerce and social media marketing. Jeremy has a lot of operational experience, sharing with us a whole lot of tips and tricks for improving eCommerce. Meanwhile, you can comment and find the show notes on minterdial.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Oct 23, 2013 • 37min

Interview with Richard Lucas and Ian Patterson, Discerning Digital and Digital transformation (MDE79)

Minter Dialogue Episode #79 -- This interview, recorded on October 21, 2013, is with Richard Lucas and Ian Patterson, respectively, Managing Director and Project Director at Discerning Digital. In this conversation, we discuss their experience in making the digital transformation at the Guardian Media Radio Group, and what are the key learnings for companies today faced with the same shift. We also look at managing digital risk and infrastructure needs to support the digital transformation. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Oct 17, 2013 • 24min

All about Evernote, interview with Emma Page, head of EMEA Sales (MDE78)

Episode #78 -- This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model and what makes people convert, Evernote's marketing strategy as well as the burning topic of security. Hope you'll enjoy the show.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)
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Oct 13, 2013 • 35min

Joe Fernandez, CEO and co-founder of Klout Influence Measurement & Management (MDE77)

Minter Dialogue Episode #77 -- This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. Joe presented at this year's Hub Forum in Paris. I took the chance to record this conversation on the fly. Lots of interesting insights and talking points with regard to the whole area of influence marketing. Sincerely, hope you'll enjoy the show.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

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