Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #103 - This interview is with David Goldenberg, co-founder and CEO of CVTrust, whose main product, Smart Diploma, provides a way to certify diplomas for educational bodies who sign on. In this interview, we discuss the CVTrust business model, how it provides value to its clients as well as its marketing strategy. BTW, at the end of the show, there’s a bonus offered by David! Meanwhile, you can comment and find the show notes on minterdial.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #102.This interview is with Celica Thellier, who is co-founder of a French start-up called "Meilleures Entreprises" (aka Best Companies). For those of you who know GlassDoor, it’s in a similar space: helping to understand better what’s going on inside companies for prospective employees. Hence the new English name: "Choose My Company". We talk in this interview about issues such as transparency — especially on money — as well as the challenges of control and employer branding in the French market. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #101 -- This interview is with David Mattin, Head of Trends & Insights at trendwatching.com. Trendwatching is an independent trend firm based out of London, with an impressive network of trend spotters around the world. Trendwatching evaluates consumer trends and provides a freemium service, with paying services such as their latest Trend Reports, a Trend Framework and their Innovation Database. Given my association with the Netexplo Observatory, I was eager to get to know more about Trendwatching and their slant on what’s going on in consumer trends.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #100 -- This interview is with Cliff Fluet, partner at Lewis Silkin law firm, specialised in media and entertainment law. Lewis Silkin is clearly not your average law firm either, with a slogan “A rather more human law firm.” In this podcast, we talk about the state of the music business, the ad agency business model and key issues such as the ongoing Samsung Apple patent warfare, managing privacy online and using social media as an executive. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #99 -- This interview is with Louis-Philippe Morency, one of the Principal Investigators on the SIMSENSEI project being run at USC. SIMSENSEI was one of the top ten award winners at this year’s Netexplo Forum. Louis-Philippe, was voted one of the top 10 people to watch in AI for 2008 by IEEE Intelligent Systems, is at the forefront of the burgeoning digital health movement. SIMSENSEI is a software-based virtual psychological counsellor. Fascinating frontier. Meanwhile, you can comment and find the show notes on minterdial.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #98 -- This interview is with Bjorn Ognibeni, founder and CEO of Buzzrank.de (based in Hamburg). With Bjorn, we discuss the German market, which brands are doing well (or not) and find out about the particularities of doing digital marketing in Germany. It’s certainly a big and challenging market. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #97 -- This interview is with John Matherly, founder and CEO of Shodan, one of the top 10 laureates at Netexplo 2014. Shodan is a search engine for the Internet of Things (iot). John is at the cutting edge of online security and privacy issues as it concerns the connectivity of all our surrounding objects that are increasingly connectable to the internet and, therefore, findable from afar. Meanwhile, you can comment and find the show notes on minterdial.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #96 --This interview is with the two founders of Wibbitz, Zohar Dayan and Yotam Cohen. Wibbitz, the Netexplo Grand Prize Winner of 2014, is a service that creates a summarized automatic video of text on the web. The founders have the ambition to be "the play button of the web." If you haven’t tried it, this is one app you will want to download before the end of the podcast! Meanwhile, you can comment and find the show notes on minterdial.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #95 - This interview is with Charles Thornburgh, whom I met at SXSW. Charles is founder and CEO of Civitas Learning, with a mission that is close to my heart: to improve education. In this conversation, we hear about Civitas Learning’s approach, using the most sophisticated of data mining to help higher education institutions to take better decisions and create better learning paths for their students. Parallel opportunities exist for businesses and HR departments hoping to improve their ongoing educational support for employees. A truly fascinating topic, a great cause and a powerful ambition. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends herein will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor. You can also download this webinar here on Dropbox: https://www.dropbox.com/s/8r5w8aecjjb9uz8/Marketing%20Trends%20for%20Canada%20Post.mp4Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)