Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Torsten HoffmannTorsten Hoffmann, a filmmaker and techno optimist with a passion for emerging technologies. Torsten's journey from Munich to Melbourne and finally to London is as fascinating as his career in documentary filmmaking. His insights into the world of artificial intelligence and space exploration are not to be missed.From Business Deals to FilmmakingTorsten's transition from the business side of documentaries to becoming a filmmaker himself is a story of curiosity and passion. Initially involved in selling documentary packages to platforms like Netflix and Samsung, he realised that filmmaking was not an insurmountable challenge. His first documentary on bitcoin, inspired by his academic work on alternative currencies, marked the beginning of his journey into the world of documentaries. Despite its modest budget, the film's success set the stage for his future projects.The Allure of SpaceTorsten's latest documentary, "Fortitude," delves into the burgeoning space industry. He discusses the various facets of space exploration, from the geopolitical motivations of the past to the current commercialisation efforts. The film explores the economic potential of space, highlighting the significant reduction in costs and the technological advancements that are making space more accessible.The Hype Cycle and TimingOne of the key themes Torsten touches upon is the importance of timing in the success of technological ventures. Using the example of bitcoin and the space industry, he explains how being at the right place at the right time can lead to viral success. His films mirror the hype cycles of the technologies they cover, capturing the zeitgeist and riding the wave of public interest.The Future of Space ExplorationTorsten's optimism about the future of space is tempered by concerns about space debris and the potential for geopolitical conflicts. However, he remains hopeful about the scientific and commercial opportunities that space offers. His film "Fortitude" aims to inspire a new generation of space enthusiasts and highlight the economic potential of space technologies.The Art of Documentary FilmmakingCreating a documentary is a labour of love for Torsten. He invests his own time and money, often without a script, allowing the project to evolve organically. This approach, while risky, results in a more authentic and engaging film. His dedication to capturing detailed and factual content sets his work apart in a landscape often dominated by lighter, less rigorous productions.The Role of Space in Everyday LifeTorsten's insights into the practical applications of space technology are eye-opening. From improving agricultural practices to tracking environmental changes, the data provided by satellites has far-reaching implications. He emphasises the importance of understanding these technologies, not just for their scientific value but for their potential to transform industries and improve lives.Looking AheadAs Torsten prepares for the release of "Fortitude," he is already contemplating his next project, which will focus on artificial intelligence and the future of work. His commitment to exploring cutting-edge technologies and their impact on society ensures that his future films will continue to be both informative and thought-provoking.For those interested in watching "Fortitude," it will be available on Apple TV, Amazon, and Torsten's own website. Engaging with his work through these platforms not only supports independent filmmaking but also provides an opportunity to delve deeper into the fascinating world of space exploration.

Minter Dialogue with Lidewij Niezink and Peter van der PuttenLidewij Niezink's Background and Current Work- Lidewij shares her extensive experience in empathy within psychology.- Recent focus on integrating AI into applied psychology at Hanze University.- Exploration of using AI, particularly chatbots, in student projects to enhance their studies and professional development.Peter van der Putten's Background and Current Work- Peter discusses his long-standing fascination with AI since 1989.- His dual role as an assistant professor at Leiden University and director of the AI lab at Pegasystems.- Emphasis on AI's role in understanding human intelligence and emotions, and its application in customer interactions.Intersection of Empathy and AI- Minter highlights the guests' converging paths: Peter from AI to empathy, and Lidewij from empathy to AI.- Discussion on the potential of AI to assist in therapeutic contexts due to a shortage of human therapists.Defining Human Uniqueness- Peter and Lidewij debate what makes humans unique, considering empathy, consciousness, and irrationality.- Peter suggests that our projection of human qualities onto AI and other entities is a significant aspect of our interaction with technology.Empathy in AI and Human Interaction- Lidewij emphasises the importance of holding experiential space in empathy, avoiding projection and judgement.- Peter discusses the moral expectations in empathetic interactions, whether human or AI-driven.Challenges and Opportunities in AI Empathy- The guests explore the complexities of encoding empathy into AI, including the need for transparency and understanding the end goals of AI applications.- Peter shares insights from his research on AI's ability to understand and replicate human emotions and intentions.Practical Applications and Ethical Considerations- Lidewij and Peter discuss the practical applications of AI in customer service and the importance of aligning AI behaviour with company values.- The conversation touches on the ethical implications of AI empathy, including the need for transparency and the potential for AI to hold humans to higher standards.Conclusion and Call to Action- Lidewij invites collaboration on developing empathic AI applications, emphasising transparency and ethical considerations.- Peter highlights the importance of starting with a human perspective in AI development and shares resources for responsible AI use.Contact Information- Lidewij Niezink can be reached through her website, empathicintervision.com, and LinkedIn.- Peter van der Putten's work can be explored further through Pega.AI and his academic research, accessible via a simple Google search.

Minter Dialogue with Mark HurstIn this episode of the podcast, Minter Dial welcomes Mark Hurst, a digital strategy expert and founder of Creative Good. The conversation begins with a nostalgic reflection on their long-standing acquaintance and shared interests, particularly their collaborative work on World War II research. Mark delves into his career-long mission to improve technology for the benefit of users, highlighting his early optimism during the advent of the web in the mid-90s. He contrasts this with his current concerns about the unethical practices of the major tech companies.Mark discusses his radio show, Techtonic, which he started to address the negative impacts of these tech giants. He emphasises the importance of ethical considerations in technology development and criticises the industry's shift towards exploiting users for profit. The conversation also touches on the historical context of tech regulation, the role of customer feedback in product development, and the ethical dilemmas posed by modern capitalism.Minter and Mark explore the potential for more responsible business models, such as cooperatives and B Corporations, and reflect on the legacy of companies like Hewlett-Packard. The episode concludes with Mark recommending an insightful interview with astronomer Sam Lawler on his show, which highlights the broader implications of unchecked technological growth.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Rob GreenleeRob Greenlee is a veteran of the podcasting industry with a rich history in radio and online content. Rob shares his journey from radio to podcasting, highlighting his roles at Microsoft, PodcastOne, Spreaker, and Libsyn. The conversation delves into the evolution of podcasting, contrasting it with traditional radio, and discussing the impact of platforms like Spotify and Apple. We explore the global podcasting landscape, the role of AI in content creation, and the tension between maintaining podcasting's authenticity and commercial pressures. Rob also touches on the importance of trust in media and the potential for branded podcasts to build deeper connections with audiences.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.00:00:05 Welcome00:01:35: Introduction of Rob Greenlee00:05:39: Rob Greenlee's Background and Early Career05:18: Transition from Radio to Podcasting06:30: Learning and Unlearning from Radio to Podcasting08:50: Challenges of Producing Radio Shows10:63: Differences Between Radio and Podcasting12:54: Trust and Reality in Radio vs. Podcasting15:08: Commercial Influences on Podcasting18:07: Current State of Podcasting20:24: Global Differences in Podcasting21:38: Distribution and Data in Podcasting24:11: Chinese Podcast Market26:43: Ecosystem Around Podcasting29:31: Big Tech Companies in Podcasting31:59: Spotify vs. Apple in Podcasting33:42: Monetization and Premium Content in Podcasting35:09: Importance of Voice in Podcasting37:39: Transition to Video in Podcasting42:30: YouTube's Role in Podcasting43:45: Rob's Approach to Speaking to an Audience48:15: Role of AI in Podcasting51:66: Free Speech and Content Moderation in Podcasting54:29: Podcasting for Brand Marketers58:22: Rob's Show "Trust Factor"1:07:30: Where to Find Rob Greenlee's Content1:10:53: Conclusion and Thank You

Minter Dialogue with Pete SteegeIn this episode, I host Pete Steege, a seasoned marketing expert and author of "On Purpose: The CEO's Guide to Marketing with Meaning." Pete shares his journey from electrical engineering to a 30-year career in marketing, focusing on the importance of meaningful marketing in technical industries. The discussion delves into the evolution of marketing, the significance of understanding customer needs, and the challenges of maintaining clarity and consistency in marketing messages. Pete emphasises the value of generosity, authenticity, and simplicity in marketing strategies. The conversation also explores the role of CEOs in embodying the brand and the impact of AI on marketing. This episode is a treasure trove of insights for anyone interested in effective marketing and leadership.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Zoltan VassIn the latest episode of our podcast, I had the pleasure of hosting Zoltan Vass, a transformation director with a focus on technology, processes, and people. Zoltan's journey from Yugoslavia to the UK is not just a tale of geographical relocation but a profound narrative of resilience, adaptability, and the relentless pursuit of creating collaborative environments.A significant portion of our discussion revolved around the future of work, particularly in the context of remote and flexible working environments. Zoltan emphasised the importance of trust, ownership, and creating a safe environment where employees feel valued and supported. He advocates for a 100% flexible work model, where employees can choose their work environment, be it the office, home, or a coffee shop, based on what suits them best.We discuss how leaders and organisations might navigate the evolving landscape of work, including concepts such as wellness, sleep, the four-day work week, and how companies can implement shift patterns to ensure continuous coverage while allowing employees to enjoy longer weekends, thus boosting morale and efficiency.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Chris DalyIn our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it.Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role.One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris passionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Markus ErnstenDive into the essence of leadership with Markus Ernsten, a seasoned mentor, coach, and the author of "True Leadership Comes from Within." In this episode, Markus shares his rich life experiences and insights into what constitutes genuine leadership. He challenges the traditional notions of leadership that prioritize external validation and self-presentation over internal growth and self-steering. With a background spanning engineering, sales, and mentorship, Markus offers a unique perspective on the evolution of leadership in the face of digital transformation and generational shifts in the workplace. Discover why Markus believes empathy, fairness, and respect are crucial in both professional and personal breakups. Learn about the power of gratefulness and how it can transform pain into satisfaction. Markus also touches on the differences in leadership styles across cultures and genders, proposing that women may inherently possess traits that make them more effective leaders.The conversation takes a deep dive into the challenges of leading during uncertain times, the importance of balancing hard facts with human feelings, and the courage required to let go and trust in the collective knowledge of a team. Markus also emphasizes the importance of smaller, more calculated decisions in navigating change.For leaders, aspiring leaders, and anyone interested in personal growth and effective management, this episode is a treasure trove of wisdom. Connect with Markus Ernsten through his website, LinkedIn, or grab a copy of his book on Amazon. Join us for a thought-provoking journey into the heart of true leadership.00:00 - True leadership comes from within, says Markus Ernsten.00:22 - Markus is a mentor and coach who helps people improve their lives02:47 - You talk a lot about gratefulness during your breakup09:07 - Markus wrote a book on leadership and why did he write it14:01 - Is this a German centric view or is it mostly global15:49 - What about German leadership? Is there anything unique or stands out20:48 - What about successful role models as leaders? 26:54 - There are hundreds of leadership books out there, but why are we still writing them?31:19 - Integrity is the first step to true greatness, says Charles Simmons33:45 - What in your experience is the key to transforming your culture42:39 - Post COVID managers often expect more autonomy, self responsibility, initiative44:53 - Markus: Leadership in uncertain times is different from leadership in normal times47:44 - Markus: When there's uncertainty, a major leader gives direction50:25 - How can someone find Markus, get your book, hire youIf you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Lisa RiemersLisa Riemers, a digital accessibility champion and communications consultant. Given her role, Lisa bridges the often wide gap between technology and communications teams. With her expertise, she ensures digital channels and services are accessible, meeting the diverse needs of customers and employees alike. From discussing the nuances of digital communication to the importance of making content accessible to all, Lisa brings a wealth of knowledge and experience to the table. We also explore her artistic side, delving into her passion for painting and photography, and how this creativity intersects with her professional life. Join us as we unpack the challenges and opportunities in the evolving landscape of digital accessibility, AI, and the importance of human touch in an automated world.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Stan PhelpsStan Phelps, who is known for his distinct pink glasses and vibrant approach to marketing, has spent decades refining the art of standing out. He has been a prolific author, with his "Goldfish" series, qualified by a spectrum of colors, each representing a different aspect of business and marketing. In this episode, Stan delves into the importance of customer experience over the product itself, the power of prioritizing employees to drive engagement, and the significance of catering to your most valuable customers and employees. He shares his journey from "Purple Goldfish" through to "Pink Goldfish 2.0," highlighting the evolution of his ideas and the necessity of updating his work to reflect the current business landscape.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.NB This episode was mislabelled as #564. It is now #566. Prior episodes are Don Armand (#564) and Greg Koerner (#565).