Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #362Tom Goodwin is head of Futures and Insights at the Publicis Groupe worldwide. He's the author of Digital Darwinism and is the top influencer on marketing in Linkedin with over 700,000 followers. In this conversation with Tom, we discuss some of the biggest challenges for marketers and how to overcome them, emerging trends in marketing and how to take advantage of them as well as a look at the different available tools for marketers to stay ahead of the curve.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #361Ed Kirwan, filmmaker, teacher, coach and founder of the Empathy Week UK which runs Feb 24 through Feb 28th 2020. The ambition of Empathy Week to invite 200,000 young people -- at secondary schools -- to put empathy into action and create a better world. I'm an ambassador for Empathy Week and was delighted to get Ed on to talk about his ambitious project. In this chat, we discuss his route to leading this Empathy Week, the phenomenal films and assets that he's produced and much more about how we can build more empathy into the world.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode with Theresa CaragolTheresa Caragol is CEO of AchieveUnite, providing leadership training programs that change lives. In this conversation with Theresa, we discuss her journey to become an influential woman in tech, her ACE leadership program, how to hold compelling conversations, to build trust and some of the keys to building a successful channel partner.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #359Tariq Hassan is CMO of Petco, a leading specialty retailer, serving pets and the people who own them for more than 50 years. Petco has about 1,500 locations throughout North America and employs approximately 26,000 partners. In this conversation with Tariq, we discuss the journey that Petco has undertaken in putting its mission and vision (Healthier Pets. Happier People. Better World.) into the centre of its business. Tariq takes us through the challenges and difficult decisions they've made, how to make a mission come alive throughout a large organisation, the place for personal and personality in Petco's branding and much more.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #358Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She's also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation, we discuss some of the  important findings in the study, the impact of meaningfulness for brands, how to bring and measure it? What are the limits and challenges of bringing meaningfulness into a business? How does Havas bring its own meaningfulness. In this conversation with Maria, we discuss the notion of meaningfulness, why it's important to us on a personal level, and how it's strategic for brands today and tomorrow. We'll explore the Havas Meaningfulness Survey they've been doing for the last ten years and the underlying lessons and evolutions. How much meaningfulness should you be looking to add into your brand, how to do it and how adding meaningfulness can differ between a start-up up through a multinational with a portfolio of brands.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #357Dr Mark Sagar, a double Academy Award winner, is the CEO and co-founder of Soul Machines and director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute. WIth his team, Mark is looking to bring technology to life, pioneering in the creation of autonomously animated virtual humans. In this conversation with Mark, we discuss people's relationship with machines, the challenges of making emotions appear in a machine, we explore the way forward in AI and the stumbling blocks of sentient AI.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #356Laurent Choain is Chief People Officer, head of people, education and culture at the Mazars Group, a global audit and consulting company employing over 40,000 professionals around the world. In this conversation, we discuss how Human Resource management has changed, Mazars' strategy for recruiting and retaining the best talent (or the Creative Class), their focus on hiring naturally insecure over-achievers; how to create and maintain a powerful culture, the particularities of the French management style and culture, how to handle diversity and inclusion and much more. A vibrant and operational discussion.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #355David Meerman Scott, the man who invented newsjacking, a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, cowritten with his daughter, Reiko Scott. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #354Alan Trefler, founder and CEO of the publicly traded Pegasystems, a leader in cloud software for customer engagement and operational excellence, which he founded in 1983. In this podcast with Alan, we discuss the founder story, Pega's mission, the state of AI, Pega's focus on empathy in its CRM solution, the challenges of measuring empathy and the transformation path that Pega is leading its clients on. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #353Adah Parris is a futurist, cultural innovator, keynote speaker and Board advisor. Adah's an enthusiastic curator of people, patterns and stories. In this conversation with Adah, we discuss some of the biggest challenges facing business and society, her take on storytelling, the idea of a human blockchain and cyborg shamanism. A wide-ranging and delightful discussion.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)