Minter Dialogue Episode #359
Tariq Hassan is CMO of Petco, a leading specialty retailer, serving pets and the people who own them for more than 50 years. Petco has about 1,500 locations throughout North America and employs approximately 26,000 partners.
In this conversation with Tariq, we discuss the journey that Petco has undertaken in putting its mission and vision (Healthier Pets. Happier People. Better World.) into the centre of its business. Tariq takes us through the challenges and difficult decisions they've made, how to make a mission come alive throughout a large organisation, the place for personal and personality in Petco's branding and much more.
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Leadership, Brand Strategy & Transformation - Minter Dialogue