

The Traffic & Conversions Show
Michelle Fernandez
The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social media strategies, content marketing, launching, copywriting tips, sales, productivity tips and mindset so you can create a business you love without burning yourself out.Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over toOptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
Episodes
Mentioned books

Dec 11, 2023 • 10min
5 Growth Hacking Techniques Every Startup Needs
Growth is the biggest challenge for any startup, no matter what stage it may be at. And in today's world, where customers are surrounded by brands vying for their attention, growth is even more challenging. So what can businesses do to effectively attract, acquire and retain customers? In today’s episode, I’ll be discussing five of the most impactful growth hacking techniques that startups can leverage to achieve rapid and sustainable growth. So whether you are a founder, a marketer, or just curious about the world of startups, buckle up for some top strategies to accelerate growth!SHOW NOTES: https://themichellefernandez.com/podcast/267FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Dec 4, 2023 • 25min
The Power of Personalization: How to Create Exceptional Customer Experiences
Personalization has become a bit of a buzzword in recent years, and for good reason. In today's business landscape, customers expect personalized experiences at every touchpoint, from the content they consume to the products they purchase. As data becomes more abundant, businesses have an unprecedented opportunity to meet these expectations and drive customer satisfaction and loyalty. So how do you create those remarkable personalized experiences in your business? Join us in this episode as we uncover the secrets of successful personalization, including insights into collecting relevant data, crafting personalized content, and the importance of continuous optimization. Don't miss this opportunity to deliver exceptional customer experiences and leave a lasting impact on your customers.SHOW NOTES: https://themichellefernandez.com/podcast/266FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Nov 27, 2023 • 23min
Podcast Promotion Masterclass: 7 Organic Strategies for Success
Podcasts are an incredible medium for connecting with your audience, building trust, and promoting your business or brand organically. If done right, they allow you to engage your listeners through storytelling and give them a chance to get to know you better. But creating a great podcast is just the first step; the real challenge is attracting and retaining listeners. In this episode, we'll explore seven powerful strategies to help you promote your podcast organically.SHOW NOTES: https://themichellefernandez.com/podcast/265FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Nov 20, 2023 • 37min
How to Sell Like a Natural and Convert More People with Aleasha Bahr
Wouldn't it be great to increase your sales without experiencing stress, pressure, or the need to pretend to be someone you're not?In a world where sales often carries the stigma of being pushy, manipulative, and uncomfortable, today we’re on a mission to debunk those common misconceptions and revolutionize the way we approach sales.Today, I’m joined by Sales Expert Aleasha Bahr, who advocates for a more natural and authentic approach to selling, where honesty, transparency, and harnessing personal strengths are the key drivers of success. Whether you're new to sales or a seasoned pro, Aleasha's insights will help you embrace the natural approach to sales, convert more customers, and foster more genuine connections (all while remaining true to your values). In this episode:02:26 - Aleasha Bahr tells us who she serves, how she helps them, and how she got into being a sales expert.03:27 - Natural sellers don’t really sell because if it's a fit, it's a fact and there's no selling involved. And if it’s not a fit, they’re transparent enough to point people in a different direction.08:09 - Aleasha offers a more effective solution for pitching than the typical Q&A interrogation followed by a 10 minute pitch.09:21 - When you get through explaining something important about the pitch, ask a question that's different from “makes sense?” so that they can compare what they're doing now to what you're offering.11:42 - Michelle and Aleasha discuss the effectiveness of the “cost of inaction” strategy.16:50 - The key skills you need to be really great at sales are curiosity, empathy, and passion.19:16 - Aleasha talks about the questions you need to be asking in the sales call to ensure you’re not leaving money on the table.25:08 - Michelle asks how to get back in front of a potential client if they ghost you and the dos and don’ts of following up with people.28:13 - To avoid going over the set time for the sales call, make sure the only things you're talking about are the things that are necessary to know if this is the good solution for them.30:52 - Aleasha leaves us with her final words of wisdom before answering rapid fire questions in Michelle's “hot minute”!Join us as we explore how sales can become a more authentic and rewarding journey!Connect with Aleasha:Click here for more information on how to work with herCheck out her FREE sales resources herePodcast: “Sales is NOTFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Nov 13, 2023 • 14min
Open, Click, Convert: 4 Proven Strategies to Elevate Email Engagement
Email marketing has massively evolved from basic promotional messages to sophisticated, personalized campaigns. Email is still one of the most potent tools in your marketing toolbox, but as our inboxes become increasingly flooded, it’s more important than ever to make sure we stand out. So how can you get your subscribers excited and eager to open your next email?Today, we are diving into four actionable strategies that will help you as a marketer drive higher levels of engagement and conversions in your email marketing campaigns. Ready to transform your open rates and click through rates? Listen now!Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Nov 6, 2023 • 25min
LevelUp Summit: 5 Key Takeaways To Guide Your Next Business Breakthrough
Last week, I attended the LevelUp Summit, an event centered around inspiring agency owners to propel their business further. I got to sit in an audience for three days, listening to leading digital marketers like Billy Gene and Frank Kern, who provided tons of insights and ideas to motivate business owners for the year ahead. Today, I’m giving you the chance to peek inside the summit, as I share my top five takeaways from some of the amazing keynote speakers at the event. While there are MANY more I could talk about, these are the ones that hit home the most for me and where I am in my life and my business right now. Tune in to hear all about leveraging AI, audience segmentation, client acquisition, and more!!References:HeyGen.comVidyo.ai Canva Bulk CreateSHOW NOTES: https://themichellefernandez.com/podcast/262FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Oct 31, 2023 • 8min
31 Nights of Scary Metrics that could be Costing you Money : SALE QUALIFIED LEAD
👋 Are you tired of investing your valuable time and resources into leads that just don't convert into sales? 🤔💸This is night 31 of October’s special series… 31 nights of scary metrics that could be costing you money.Well, in this episode, I'm here to spill the tea on how not getting those sale qualified leads could be costing you money! 💪 It’s time to take action and start attracting those 🔥sale qualified leads🔥 Let’s grow your business together!Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Oct 30, 2023 • 5min
31 Nights of Scary Metrics that could be Costing you Money : GROWTH RATE
👻 Unmask the hidden money drains... if you dare! 💸💀 Beware! 🕷️ Tracking your growth rate is not just a thriller; it's a chilling tale of missed opportunities and lost dollars! 💰💔This is night 30 of October’s special series… 31 nights of scary metrics that could be costing you money.In the dark shadows of your business, not keeping tabs on your growth rate can silently drain your precious income. 🌑📉 Don't be haunted by the lack of insights into what's working and what's not. 👀👻 Let's summon the power of tracking and conquer the eerie unknown. It's time to supercharge your growth rate and experience the exponential success you've been dreaming of. 🌟💼Let’s grow your business together!Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Oct 29, 2023 • 5min
31 Nights of Scary Metrics that could be Costing you Money : LEAD TO SALE RATIO
💀 Brace yourself for a bone-chilling revelation about your business. Did you know that the lead-to-sale ratio could be haunting your profits? 👻💸This is night 29 of October’s special series… 31 nights of scary metrics that could be costing you money.Prepare to be spooked as we uncover how this eerie ratio is draining your hard-earned money. In this episode, I'll reveal some dark secrets and guide you toward a spellbinding transformation to banish profit loss. 💀 Keep shining in the face of fear! 🌟🌟🌟Let’s grow your business together!Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Oct 28, 2023 • 5min
31 Nights of Scary Metrics that could be Costing you Money : CUSTOMER ENGAGEMENT SCORE
Today, we're going to venture into the dark depths of low customer engagement and its ominous cost. 💀✨This is night 28 of October’s special series… 31 nights of scary metrics that could be costing you money.Beware, for a low customer engagement score is like a cursed coin that haunts your business, draining it of its life force. 🌑👻 Missed opportunities lurk in the shadows, robbing you of potential sales and growth. It’s time to take your customer engagement to new heights and skyrocket that engagement scoreLet’s grow your business together!Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


