The Traffic & Conversions Show

Social media has transformed the way people make purchasing decisions. The celebrities and top influencers that people follow on social media have a HUGE impact on the products and services they choose to buy. So for us as marketers, that makes influencers a great choice to build awareness of our brands and to promote our products.But as influencer marketing continues to evolve, there's still some uncertainty about how to harness its power. One thing is for sure though: partnering with influencers gives you direct access to engaged audiences who trust their recommendations.So today, we’re diving into three key strategies for successfully collaborating with influencers in 2024 and exploring some real world case studies that exemplify these approaches. Tune in now to unlock the full potential of influencer marketing and elevate your brand's presence!SHOW NOTES:https://themichellefernandez.com/podcast/277FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

In today's digital landscape, Artificial Intelligence (AI) and machine learning aren't just buzzwords; they're transforming industries left and right—and marketing is no exception. You've most likely heard about Chat GPT or seen AI-powered recommendations on e-commerce sites—but that's really just the tip of the iceberg.From data analytics to automated advertising campaigns, today we’re exploring how AI and machine learning are transforming the world of digital marketing. Tune in now to discover how embracing automation through AI will allow you to deliver personalization at scale and achieve unprecedented levels of success!SHOW NOTES: https://themichellefernandez.com/podcast/276FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Trust is the cornerstone of any lasting relationship, be it personal or professional. In the realm of business, it's what transforms a one-time buyer into a lifelong customer, surrounded by a chorus of raving fans who champion your brand.It’s more than just a buzzword; trust is the very currency that can set your brand apart in a crowded digital landscape. So today, we're delving into the beating heart of successful marketing - the art of building trust and forging meaningful relationships with your audience. So what are the practical ways we can begin to build trust and credibility with our own audience? Tune in to discover the actionable strategies that will cultivate lasting connections. (Oh, and the key metrics to track them, of course!)SHOW NOTES: https://themichellefernandez.com/podcast/275FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

As a digital marketer or business owner, you’ve probably heard the term "retargeting" getting thrown around in the world of online advertising. But if you’re not too sure what it actually means or how it can impact your business, you’re in the right place!Retargeting is a powerful tool that holds the key to rekindling connections with your audience and turbocharging your conversions. In this episode, we'll dig into how it works, the different types of retargeting, best practices, and why it’s worth investing in.SHOW NOTES: https://themichellefernandez.com/podcast/274FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

You pour your heart into building landing pages, mastering the tech, crafting emails, and attracting potential customers, only to be left wondering, "What did I do wrong?" when you don’t get the leads or sales you expected…One of the most critical mistakes that I witness regularly among my clients is neglecting the power of data and analytics. In this episode, we're exploring the dangers of ignoring the data and how leveraging these insights could transform your marketing funnel.SHOW NOTES: https://themichellefernandez.com/podcast/273FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you stuck in the trap of overcomplicating your sales funnel?  This is a common pitfall that I see many business owners fall into. Convoluted funnels with too many steps…leading to confusion, customer drop-offs, and missed opportunities…In a world where customers crave simplicity and a smooth journey from awareness to purchase, keeping your sales funnel simple is crucial. In this episode, I'll be exploring three compelling reasons why simplicity is key, plus you’ll get actionable tips on how to simplify your sales funnel for optimal results.References: The Power of Personalization: How to Create Exceptional Customer ExperiencesThe Ultimate All-in-One Growth Solution For Your Business: OptimaFunnelsFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today, I’m sharing a hot topic that most people overlook when it comes to higher conversions: mobile optimization. In the ever-evolving landscape of the internet, more people than ever are accessing the internet through their smartphones. That means mobile optimization is not just a desirable feature but an absolute necessity for success in the digital world.Tune in to learn more about why mobile optimization matters, plus the actionable tips to get started and ensure your digital presence remains robust and user-friendly in the years to come.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

In marketing, we often find ourselves torn between ideas. But it’s easy to become blinded by what we think we know about what captures the attention of our target audience. The truth is, the only way to know if one approach is better than another when it comes to reaching your goals, is to test them both.A/B testing (or split testing) is a powerful tool that, at its most basic, allows you to compare two versions of something to figure out which one performs better. In today’s episode, we’re looking at how to implement A/B testing effectively so that you can optimize your campaigns, maximize your ROI, and improve user experience.Ready to take the guesswork out of key marketing decisions and optimize your traffic and funnels for the year ahead? Listen now!SHOW NOTES: https://themichellefernandez.com/podcast/270FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Every interaction a customer has with a brand matters. In today’s digital landscape, there are multiple ways to interact with your target audience, whether it’s in-store, on websites, on social media, or in chatbots. So instead of taking our customers on a haphazard journey across channels, how can we ensure each touchpoint is connected for a seamless experience? Implementing an omnichannel marketing approach not only ensures a consistent brand message, but also improves customer engagement, and drives more sales. Tune in to discover the key benefits of an omnichannel approach, and how to create a successful omnichannel marketing strategy to help your business gain a competitive advantage.SHOW NOTES: https://themichellefernandez.com/podcast/269FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Nowadays, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. When your business successfully integrates sustainability into its marketing strategy, you can not only make a positive impact on the planet, but also boost your bottom line.That’s why today, we’re exploring why consumers are placing a premium on brands that prioritize social responsibility, as well as the key strategies your business can employ to leverage sustainability and strengthen your brand's reputation.SHOW NOTES: https://themichellefernandez.com/podcast/268FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!