The Traffic & Conversions Show

Michelle Fernandez
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Jan 31, 2022 • 12min

How to Create Urgency & Scarcity to Get Prospects to Make a Buying Decision

Welcome back to another episode of The Traffic & Conversions Show! Whether your product or service is evergreen or time-based, creating urgency and scarcity is extremely valuable. Today is all about how to create urgency and scarcity in your messaging to get your prospects to make a buying decision.Let’s grow your business together!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 26, 2022 • 16min

How To Create A Reintroduction Email Campaign

Welcome back to another episode of The Traffic & Conversions Show! Email lists are our most valuable asset. We worked hard to grow it, we most like invested our hard earned money to build it and it’s our very own. The thing is sometimes people forget who you are because they may have gotten on your list a while back OR maybe life got in the way and you haven’t been nurturing them as you should to keep them engaged.Today is all about how to reintroduce yourself to your email subscribers, re-energize them, and get them to fall back in love with you.Let’s grow your business together!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 24, 2022 • 15min

The Real Reason We Avoid Doing Things - and How to Push Through

Welcome back to another episode of The Traffic & Conversions Show! Are you a procastinator? Do you tend to always push things off?I give all kinds of reasons, which are basically excuses, making a case for why I procrastinate…which is just me fighting for my limitations and in turn, has caused me a delay of success causing me to be sad, upset, depressed, unhappy. Does this sound familiar at all??Today is all about procrastination, avoidance, why we do it and how to push through!In this episode we talk about…What procrastination REALLY isHow this can affect your businessThe lesson we can learn from this and how I applied to my life and businessHow to stop this vicious cycleTypes of fear and 3 steps to overcome themLet’s kick procrastination and avoidance in the butt in 2022 and cheers to getting shizz done and making shizz happen. Until next time! Let’s grow your business together!SHOW NOTES:  https://themichellefernandez.com/podcast/105FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 19, 2022 • 37min

Meet The Team at Fernandez HQ

Welcome back to another episode of The Traffic & Conversions Show! I am SO excited for today because I’m introducing you to my team! Have you ever wondered if you should hire someone? Build a team? Or wonder if they will be the right people? I hope this episode inspires you and gives you PROOF that you can find your tribe! We talk about...{At 10:45} Hear what everyone's role is on the team{At 19:10} Everyone shares how their role contributes to the success of the company{At 26:54} Hear a fun fact about everyone!{At 30:00} Each person shares 1 tip or best practiceOf course we end the show with Michelle's Hot Minute, where I ask a round of rapid fire questions!Until next time, let’s grow your business together! Happy Marketing!SHOW NOTES: www.themichellefernandez.com/podcast/104FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 17, 2022 • 6min

How To Reintroduce Yourself To Your Audience

How To Reintroduce Yourself To Your AudienceJanuary at Michelle Fernandez HQ is all about reintroductions... and today we're talking about How To Make reintroductions to your audience.You know that feeling after the holidays when you finally sit back down to work and you’re like “OMG, I forgot what I even do?!!” haha.😅Especially if you went MIA and actually disconnected from social to spend some well-deserved time to rest, recharge and spend with family and friends.Well if you think forgetting what you do happens, imagine how much your audience has forgotten about YOU over the holiday season while they were offline with loved ones.Don’t worry, there’s a way to fix this! January is really the perfect month for re-introductions.👋🏻Reintroductions to your systems.Systems are the only way your business can run smoothly. Because with systems and processes there are checks and balances.What systems would you be open to sharing with your audience of ways to make their lives easier, more efficient, and possibly save them some money?What systems do you teach in your programs or services that would take your audience's business and life to the next level of success?Over the next couple of weeks, share valuable content all around the systems you provide and how it benefits your audience.👋🏻Reintroductions to your peers.Get in touch with your network. Check in and see how their holidays went. Talk about what they’re up to this year. What their focus is. What they’re looking to accomplish. And talk about how you can support them.That's what business besties are for... am I right?👋🏻Reintroductions to the transformations you provide.I know you’ve heard it over and over… new year, new you. There’s no doubt the messaging has been overused. However, it’s totally true.With every new year, people have a vision of what they want it to become and how they want to feel.So, why can't you be the one to go on the journey with them? You be the one that holds them accountable? You be the one that holds the safe space and facilitates the transformation? 👋🏻And of course, reintroduce yourself How many times have you opted into something, loved the resource but quickly forgot who was the person behind it all?Now is the perfect time to re-introduce yourself even if they opted in a year ago!Share some stories about your journeyShare some case studies of your customersShare some behind the scenes of what's goFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 12, 2022 • 30min

3x Your Revenue with Virtual Events with Amanda Engler

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Amanda and she is on a mission to revolutionize the virtual event space. She helps Moms that left their corporate life to become Online Coaches. For Amanda, there is nothing more exciting than pairing her clients movement with a virtual event experience to create a shared journey of transformation with attendees all around the world.Today is all about increasing your revenue with virtual events!In this episode we talk about…What a  Virtual Event Planner isWhat people seem to misunderstand about virtual eventsAre virtual events really as profitable and powerful as people say they are?Mistakes for hosts to avoidThe best advice for someone that wants to host a virtual event in 2022The best resources for learning more and hosting vritual eventsIf you want to connect more with Amanda you can find her on Instagram and in her Facebook group!Until next time, happy marketing!SHOW NOTES: https://themichellefernandez.com/podcast/102FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 10, 2022 • 15min

2022 Must Have Strategy

Welcome back to another episode of The Traffic & Conversions Show! Today I'm sharing the 2022 must have strategy to increase visibility and how we can diversify our visibility without just relying on paid traffic.In this episode we talk about…Finding our exposure agents and how to get ourselves in front of an audienceWhere to find your exposure agent and build relationshipsWays and tips to gain exposure through your exposure agents to gain instant credibilityUntil next time. Let’s grow your business together. Happy Marketing!SHOW NOTES: https://themichellefernandez.com/podcast/101FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Jan 5, 2022 • 32min

100th Episode and 8 Ways To Win With Facebook Ads in 2022

Welcome back to another episode of The Traffic & Conversions Show! Today I’m sharing 8 ways to win with Facebook ads in 2022!In this episode we talk about…“Your funnel needs to get a tune up....” At 1:50, we’re talking about how to master your messaging to master your marketing and why it’s SO important that you have a launch calendar set up for 2022.“You need a marketing budget if you truly want to scale...” At 12:33, wondering how much you should spend on ads? I have a few tips for you! PLUS, hear why less is more when it comes to Facebook ad copy.“ I want to get a good base of which audiences are converting...” At 16:33, we’re diving into building audiences on the platform and some campaign objectives that you can use and I’m sharing a few tips on how to take control over your ads!“Facebook ads are an evolving beast...” At  24:25, hear why I think you should ALWAYS be learning in this industry and I share a few ways to accurately track your data!Until next time! Let’s grow your business together! Happy Marketing!Links mentioned in this episode:The Must Have Tool To Properly Diagnose Your Ad CampaignsFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Dec 27, 2021 • 12min

The Must Have Tool To Properly Diagnose Your Ad Campaigns

Welcome back to another episode of the Traffic & Conversions Show!As we know and have been dealing with a LOT of changes on Facebook and now that the dust has somewhat settled with the privacy policy changes… it has left ads manager a HOT MESS. Especially in trying to diagnose the campaigns to see which campaign is working because the reporting is so inaccurate.Well…GOOD NEWS!  There is a solution and it works so well that you’re able to see what campaigns, what audiences and what ads are getting the most conversions!Today I’m sharing the must have tool to properly diagnose your ad campaigns.Links mentioned in this episode:UTM Tracking SetupUntil next time, happy marketing!SHOW NOTES: https://themichellefernandez.com/podcast/99FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
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Dec 24, 2021 • 15min

12 Days to Create The Perfect Ad: Day 12

It’s day 12 of the 12 days to create the perfect FB ad!Way to hang in there until the end!Now that you got your perfect ad up and running, you’ve measured the stats… so now what??It’s time to test, tweak and repeat!Marketing is an evolving thing. There are basic marketing skills that every online entrepreneur should have that will stand the test of time.With new technology, new privacy policies you must be able to stay in the know of what’s working now, so you can have a clear strategy to get the results you want in your business by becoming visible - getting more eyeballs on your content and your offers.The fastest-growing businesses use Facebook and Instagram ads to build and scale their businesses.When you’re looking at growing and scaling your business is gathering the data to make decisions and no matter what the metrics say…Do not attach any emotion to those numbers.You are collecting data. Whether you’re just starting out with your ads or if you’ve been running them for a minute...it’s all about testing and tweaking and repeating so you can meet these benchmarks.Thank you for spending these 12 days with me. If you’re looking for some guidance on how to crack the conversion code, guidance on how to start your traffic factory OR if you’re looking for someone to take it off your plate… send me a DM @themichellefernandez or email me at info@themichellefernandez.com and let’s grow your business together! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

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