
Best Hour of Their Day | Podcast
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
Latest episodes

Oct 9, 2024 • 35min
748. How the Funniest Man in CrossFit Beat Addiction and Lost 85lbs | Evan Slaughter - Fit2Serve
Jason Ackerman interviews Evan Slaughter, a CrossFit comedian who shares his inspiring journey from addiction and being 85 pounds overweight to becoming a fitness influencer. Evan discusses his physical transformation, the role of CrossFit, and how comedy has helped him inspire others on their fitness journeys.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/

Oct 7, 2024 • 55min
BTK 010. How Michael Cazayoux Became a Leader in Coaching and Fitness
Michael Cazayoux shares his journey from CrossFit Games Champion and co-founder of Brute Strength to becoming a leader in coaching and personal development through Soul Searching Adventures. Michael shares how he overcame personal struggles, from addiction to building successful businesses, and how his passion for coaching evolved from fitness to deep, transformational work.
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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
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FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
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Learn more about Soul Searching Adventures
https://soulsearchingadventures.com/
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0:00 - Introduction
1:01 - Defining Coaching: Teaching vs. Coaching
2:15 - Introducing Michael Cazayoux: CrossFit Champion and Life Coach
5:00 - Wins and Struggles: Pat, Todd, and Mike Share
10:25 - Michael's Journey into Music and Creativity
15:00 - Overcoming the Challenges of Sales and Empathy
20:00 - Why Accountability is Key in Coaching
25:50 - Michael’s First Coaching Experience at Ute CrossFit
30:30 - Coaching at LSU: The High-Performance Athlete Experience
35:00 - The Shift from Brute Strength to Soul Searching Adventures
40:30 - The Power of Embracing Discomfort and Fear in Life
43:50 - The Impact of Pat’s Soul Searching Adventure with Michael
47:00 - Lessons Learned from Coaching Across Different Domains

Oct 4, 2024 • 56min
747. Affiliate University’s First Client: How Ryan Built a Thriving CrossFit Gym
In this episode of the "Best Hour of Their Day" podcast, Jason Ackerman and Jason Fernandez talk with Ryan Wheeler, the very first client to enroll in Affiliate University. Ryan shares the incredible success he’s seen since joining, from growing his gym membership to managing large classes and launching a successful scholarship program. He also discusses his future plans, including building a custom gym facility.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
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0:00 - Intro
0:45 - The First Affiliate University Client: Ryan Wheeler
1:58 - Ryan’s Affiliate Growth and Initial Challenges
4:59 - Importance of Consistency and Showing Up
6:00 - Lessons on Time Management for Gym Owners
10:16 - The Scholarship Program Success Story
15:30 - Community Engagement Outside the Gym
17:20 - Membership Growth and Retention Rates
20:00 - Handling Large Class Sizes and Group Management
22:15 - Improving Systems and Using Data for Daily Operations
24:00 - The Power of Accountability and Delegation
29:00 - Streamlining Processes for Efficiency
33:00 - The Key to Success: Faster Action Steps
34:00 - Ryan’s New Building Project: Plans and Goals
41:00 - Attendance Metrics: Tracking Weekly Data
44:00 - Balancing Growth and Maintaining Class Quality
48:00 - Ryan’s Vision for the Future of His Affiliate

Oct 2, 2024 • 33min
746. Is Paying $4,500 to Be a CrossFit Affiliate Still Worth It? | Craig Howard
Craig Howard, owner of Diablo CrossFit, and Jason Ackerman tackle the controversial $4,500 CrossFit affiliate fee increase. With many affiliate owners questioning the value, Craig dives into the unique benefits of staying affiliated—but is it enough to justify the cost? Tune in to hear his surprising take and decide for yourself.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
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0:00 Introduction
0:37 Craig Howard, Diablo CrossFit Owner
1:55 CrossFit Affiliate Council and the Affiliate Fee Increase
3:41 Craig's Journey as a CrossFit Athlete and Box Owner
6:35 The Financial Impact of the Affiliate Fee Increase
9:52 The Affiliate Council's Role in the Fee Discussion
11:02 Were Affiliates Ready for the $4,500 Rate?
13:10 Why Some Affiliates Struggle with Raising Rates
16:04 The Role of CrossFit Licensing vs. Franchise Models
20:23 The Power of the CrossFit Brand for Affiliate Growth
22:25 Why CrossFit’s Global Community is Priceless
25:16 How Google and CrossFit Branding Drive Business
27:47 The CrossFit Open: A Critical Retention Tool for Affiliates
30:47 Craig’s Advice for Affiliate Owners and the Support from HQ

Sep 30, 2024 • 55min
BTK 009. Balancing Coaching Mechanics with Personal Connection in CrossFit | Gene Williams
In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto talk with Gene Williams, a Level 3 CrossFit Coach and CrossFit Seminar Staff member. Gene shares his journey from starting a gym in his garage to becoming a respected Coach, focusing on the balance between technical expertise and building personal connections with athletes. He also discusses the importance of staff development, his challenges, and his growth within CrossFit's seminar team.
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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
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00:00 - Introduction
00:51 - Recent Coaching Wins at CrossFit Foundry
02:23 - Momentum and Energy in the Gym
03:46 - Shifting from Technical to People Skills
05:46 - Evolution of Coaching Philosophy
09:20 - Art Projects and Gym Design
10:04 - Wins Outside of Coaching
12:28 - Staff Development and Challenges
16:07 - Coaching Development Strategies at CrossFit Foundry
26:00 - Evolution of On-Ramp Programs
38:10 - Path to CrossFit Seminar Staff
44:23 - Motivation and Continuous Growth as a Coach

Sep 27, 2024 • 33min
745. Why We Downsized and How It Saved Our Gym | Compound CrossFit
Mike and Sara Jensen, owners of Compound CrossFit, talk about their decision to downsize their affiliate for long-term success. The Jensens share the challenges and rewards of transitioning to a smaller space, professionalizing their coaching staff, and creating a more inclusive community. Their story highlights how tough decisions can lead to personal and business growth.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
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0:00 - Introduction
0:43 - Meeting Mike and Sarah Jensen of Compound CrossFit
2:18 - The Decision to Downsize and Its Impact
4:45 - Changing the Gym’s Culture and Community Support
7:05 - Moving to a New Location: Challenges and Benefits
11:02 - Planning for Growth and Professionalizing Coaching
14:45 - Member Reactions and Building a Stronger Community
19:23 - Personal Growth as Leaders Through the Transition
21:21 - Changes Since the Move and Future Plans
30:15 - Lessons Learned for Long-term Success

Sep 25, 2024 • 56min
744. CrossFit Medical Society: The Future of Fitness and Healthcare Integration
In this episode of the Best Hour of Their Day podcast, Jason Fernandez and Mike Giardina discuss how the new CrossFit Medical Society aims to bridge the gap between healthcare and CrossFit Affiliates, making gyms community health hubs. They explore how integrating healthcare professionals, personalized blood panel testing, and health coaches into Affiliates can help tackle chronic disease and improve long-term health outcomes.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 - Introduction
1:10 - Healthcare Fundamentals Course
2:21 - CrossFit in Healthcare
3:06 - Affiliates as Health Homes
4:01 - Physicians on CrossFit5:18 - Building a Health Coach Network
6:32 - Is Cash-Based Healthcare Costly?
9:05 - Costs vs Benefits in Health Programs
10:57 - Problems with Insurance Models
13:05 - Engaging Healthcare Providers
15:02 - CrossFit Medical Society Affiliates
19:06 - Why CrossFit and Healthcare Integration is Slow
22:07 - Interest in CrossFit Health
24:50 - Insurance-Reimbursed CrossFit Programs
27:08 - Challenges of Grant Funding
30:46 - Community and Health Success
35:10 - Muscle Mass and Longevity
42:00 - Reversing Diabetes with Virta Health
50:08 - Value of Regular Blood Panels
53:01 - Future of CrossFit Health in 2024

Sep 23, 2024 • 57min
BTK 008. What It Really Takes to Be a Great CrossFit Coach | Kristin Bowen
In this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto sit down with Kristin Bowen (CrossFit Level 4 Coach) to discuss her journey from graphic designer to elite coach. Kristen shares the challenges she faced, how she overcame self-doubt, and what it really takes to excel as a CrossFit coach. Tune in to hear her insights on mentorship, coaching development, and building confidence.
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--

Sep 20, 2024 • 38min
743. Scaling to $1 Million with Just Group Classes | Odin CrossFit
Alison and Jason Jakowski (Odin CrossFit) discuss how they grew their gym to over 400 members and a $1 million run rate by offering only CrossFit group classes, highlighting the importance of strong core values, maintaining community, and developing a professional coaching staff.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 - Introduction
0:39 - Starting Affiliate University and GSD Team
1:54 - Early Success at Odin CrossFit
2:42 - Growing to 400 Members with Pure CrossFit
3:09 - The Decision to Buy Odin CrossFit
5:01 - Overcoming Challenges to Build Gym Culture
6:13 - The Balance of Qualitative and Quantitative
Leadership
8:53 - Doubling Down on Affiliate University Principles
10:12 - Implementing Changes from Affiliate University
12:22 - The Importance of PushPress Software for Gym
Success
13:46 - Achieving a $1 Million Run Rate
15:00 - Odin CrossFit's Historic Building and Downtown
Location
17:40 - Leaving a Day Job for Full-Time Gym Ownership
20:31 - Maintaining Community at a Large Gym
24:00 - Core Values: Humble, Healthy, Happy
29:02 - Coaching Gym Owners: Insights from Affiliate
University
31:05 - What $1 Million in Revenue Means for Odin CrossFit
34:00 - Developing a Team and Integrating Coaches at Odin

Sep 18, 2024 • 60min
742. How HSN's Gym Accelerator Summit is Redefining Nutrition Coaching
Nicole Aucoin, founder of Healthy Steps Nutrition (HSN), is transforming gym culture through effective nutrition coaching. We explore how integrating nutrition programs can elevate member results, boost gym growth, and foster deeper community connections. Nicole shares insights on empowering coaches and owners to make a greater impact on health and wellness.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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0:00 Introduction
1:35 How Bartending Skills Translate to Sales
5:00 Cheerleading at the University of Florida
6:19 Gym Accelerator Summit
9:48 Talking Nutrition at HSN
11:07 Dinner and Healthy Eating Choices
14:00 Leadership and Personal Growth
18:12 Event Planning and Execution
21:28 Building a Great Team & Culture
29:02 Connecting with Affiliate Owners
31:40 Managing Growth and Scaling a Business
35:04 Balancing Work and Personal Life
38:12 Branding and Marketing Strategies
42:00 Lessons in Perseverance and Success
46:12 The Power of Feedback and Continuous Improvement
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