Best Hour of Their Day | Podcast

Jason Ackerman / Jason Fernandez
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Jun 20, 2025 • 1h 6min

The Ideal CrossFit Class Experience: What Every Coach Should Aim For (Part 2)

In Part 2, we continue to lay out what the Ideal CrossFit Class Experience looks like. We continue the conversation through coaching the workout and cooldown.If you missed Part 1, check it out HERE. Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development!--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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Jun 17, 2025 • 31min

5 Ways to Add $10K/Month to Your CrossFit Gym

In this episode, Fern helps Andrea McDow from CrossFit Amrock map out the 5 key levers to grow her gym’s revenue from $23K to $30K/month before moving into a new facility. Together, they break down pricing, member growth, premium services, billing strategies, and marketing to create a realistic plan for long-term success.--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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Jun 13, 2025 • 1h 4min

The Ideal CrossFit Class Experience: What Every Coach Should Aim For (Part 1)

Are you delivering the class experience your members deserve? In Part 1, we break down what Coaches should be striving for with the Whiteboard Brief and Warm Up.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development!--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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Jun 10, 2025 • 39min

7 CrossFit Gyms. One Owner. Here’s How He Does It

📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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Jun 5, 2025 • 59min

World-Class Cool-Downs: The Secret to Better Recovery and Retention

The Cool-Down isn’t optional — it’s a vital part of the coaching experience. In this episode, we’ll break down how CrossFit Coaches can use those final minutes of class to improve recovery, build connection, and boost retention.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development!--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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Jun 2, 2025 • 24min

Nutrition, Personal Training, Childcare - What Should CrossFit Gyms Cut or Keep?

What should your CrossFit gym really be offering? In this live 1-on-1 sit down, we help Bob—an actual Affiliate Owner—break down whether programs like nutrition coaching, personal training, and childcare are worth keeping or cutting.If you're struggling with too many services, unclear ROI, or just trying to simplify your gym, this conversation will give you a framework to make smart decisions.👉 Real coaching.👉 Honest assessment.👉 Actionable strategy for affiliate owners.--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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Jun 1, 2025 • 1h 3min

How to Balance Group Management and Individualized Coaching

Learn how to run a smooth, high-energy CrossFit class while still giving every athlete the individual coaching they need. In this episode, we’ll break down how to balance group management with personalized impact—so no one gets overlooked.Join Todd & Kristin every Thursday at 9am EST for LIVE Coach Development--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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May 31, 2025 • 24min

The 4 A’s of Feedback Every CrossFit Affiliate Owner Needs to Know

In part 5 of our leadership series with Saša Mirković, we unpack why feedback is a non-negotiable for elite teams and how to create a culture where it's welcomed. Learn how to implement 360 feedback, apply the 4 A’s, and build trust that transforms your CrossFit Affiliate.Episode ResourcesDealing with Conflict and 360 FeedbackIs Conflict Propelling your Team or Holding it Back--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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May 30, 2025 • 38min

Fix Your Gym Culture Without Firing Your Team

In part 4 of our leadership series with Saša Mirković, we dive into how CrossFit gym owners can fix a broken team culture—even if they’ve let it slide for years. Learn the three shortcuts to rebuilding trust, creating alignment, and leading with purpose.Episode ResourcesValues CardsCreating your CultureRight PeopleRituals and Sharecon MeetingDealing with Conflict--📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS
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May 29, 2025 • 54min

The 5 Levels of Leadership for CrossFit Gym Owners

In part 3 of our leadership series with Saša Mirković, we break down the 5 Levels of Leadership every CrossFit Affiliate Owner needs to understand to build a strong, aligned team. If you want to scale your impact and create a gym culture that lasts, it starts with developing leaders—not just Coaches.Epsiode ResourcesThe Nudge Newsletter Sign UpSimon Sinek Ted Talk- Start with WhyLeading with Why - White PaperCreating your Credo Card---📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Affiliate University FREE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠----🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS

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